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Founded in 1995, the séléla international group focuses on beauty cosmetics and nutritional health care, and brands such as séléla, which are linked to healthy beauty, own thousands of union stores across the country, offering quality products and services to realize people's dream of health and beauty. Mr. Chen hae-ja, president of the selena group, vice-president of the all-china chamber of commerce and industry, chamber of commerce and cosmetics of the china all-china federation of beauty and cosmetics, hon. Rong-ho, "fifty outstanding entrepreneurs of the first chinese cosmetics industry", "one of the 30 people who have influenced china's beauty economy" and "ten powerful persons of the 30-year-old china american industry". Mr. Chen hae-ja, dedicated to his patriotism and good cause, was honoured with the honour of "ambassador of love" by the song qingging foundation. The selena group uses the concept of "to love, harmony and solidarity" as a corporate concept, with sincerity as a core value, integrity-accountability as a duty, love as a care, innovation as a founding, armor as a passion, internationalization as an international value. Beautiful faces are sought by every woman, so high-quality cosmetics become their partners. Cesslande cosmetics, multi-branded cosmetic collections, meeting consumer demand for one-stop shopping, are a combination of beauty fairs and a consumer-friendly make-up brand. In the cesslande cosmetics store, consumers can find their own cosmetics, and multiple series of products with full prices make consumers more selective and marketable. Cesslande cosmetics, selected brands, plus selected ones, provide consumers with high-quality cosmetics, multi-series brands and diverse products. Cesslande's cosmetics is based on the service concept of "selecting the best, giving you" and is dedicated to providing women with a brand-new make-up lifestyle, helping customers fit with their own make-up products, and making them feel like a family at ceslande