The brand is a core, valuable intangible asset. In keeping with the design style of "the public, the fashion" and the product orientation of "the public brand, the national product", product design, product display, shop design, advertising, contract representation and various marketing activities, yadh continues to raise its brand and product profile. "ya deer" has become one of china's influential and popular fowl brands. According to the world brand laboratories, china's 500 value marks 2011 ranking, the yago brand is worth rmb 6,075 million. In its tradition of focusing on the autonomous design of its products, yagoose now brings together a group of design developers, including a number of professional designers, preparers, technicians, etc. In keeping with the trend towards market trends, yadol has consistently adhered to the design style of "the public, the fashion" and "the public brand, the national product" and introduced new models each year based on the different needs of different customer groups at different levels. In addition, yadur, in collaboration with the united states of america's dubbon company, introduced the dupont teflon fabric protection technology for the fowl fabric making process, certified by the united states aatcc (american association of textile chemists and stampers) for quality testing, and introduced the water-resistant, oil-resistant, dust-proof "sophisticated " series of feathers. It also developed its own gold-flush series. The velvet is the main fill of a well-heated, loosely flavoured “fluff” on the chest of a waterfowl, with a volume of up to 95 per cent and 90 per cent of it. It has a higher permafrost than the usual high-quality velvet products, so its heating results are better。