The guangzhou city excepted clothing ltd. Was created in 1996 to operate mainly in clothing and cultural life and is an enterprise with an advanced business concept that combines clothing design production and sales. The company currently has approximately 400 employees and is headed by a general manager, with six main departments: design research and development centre, marketing management centre, product supply centre, quality management department, human resources department, finance department. It is affiliated with beijing branch, shanghai branch, status international development (hong kong) ltd., and status clothing design (zhuehai) ltd. The exception to the "exception" (exceptiondemixmind) is the long-standing and successful female designer's brand in china, with the exception of international brands such as italian male brands, stone island, and the famous spanish brand kowalski. The company's development career: in 1994, the chief art director, marco (founder), participated in the brothers cup international youth designers' competition and received a separate gold prize for the "qin" series. One of the designers of "china's five good" was awarded by japan's daily news in 1995. In 1997, as one of four representatives of chinese designers, he was selected for the "300 years of chinese clothing" exhibition at the sydney museum, australia, representing the modern part of china. In 1998, he was awarded a double gold prize for "good design" and "good quality". In 1999, ms. Marco, the art director, was rated by the american magazine the fourseasons as the asian "ten good" youth designer for the "99 paris cultural week" fashion show in paris as one of three chinese designers representing the modern part of china. In 2002, he was awarded the "professional achievement award" awarded by the organizing committee of the brothers cup international youth designers competition, which was invited by the paris women's federation as a chinese advanced dress brand to participate in a large and high-quality global garment exhibition (pret-a-porter paris). In 2003, one of the members of the international group organized by the chinese textiles association was invited to participate in a major global garment exhibition - the german cpd garment exhibition. In 2004, he was awarded the award of outstanding contribution by fashion designers for the shanghai international fashion culture festival. He was awarded the annual china fashion organizing committee/china clothing design association "china fashion women's brand" award for the "exceptional" brand "05 spring and summer fashion awards" for the new world's department stores. In 2005, he was awarded the "bluefield" beijing china golden dragon award, the "shanghai international fashion and culture festival's ten-fashion new sharp award, the first china clothing association-sponsored "the annual china clothing brand award for 2003-2004", and the chinese quality control and management association, the china quality standards research centre, the chinese consumer journal, the "survey of consumer commodity quality, credit and competitiveness in the chinese market" as "the famous brand of the same industry/debates." the core idea, which began in 2006 with the exception of the reverse, was further elevated to the creation and dissemination of the business concept of contemporary life art based on the philosophy of the east. The institute for the application of the north dress exception to the state of traditional clothing, which was established in 2005 in cooperation with the beijing clothing institute, is another attempt to foster eastern culture and originality. The exception (exception de mixmind) is the long-standing and successful female designer brand of china, with more than 30,000 loyal vip customers and 60 shops in 29 major cities and regions. In the nine years of its existence, the "exception" has continued to be founded and run in an original spirit of eastern native culture, drawing on the best management experience of the international community and taking into account its own characteristics。