"the new pet" is the brand of a pregnant baby in focus happy international trade (beijing) ltd. In line with the fast-growing mother and child goods industry, and consistent with the concept of "good faith, diligence, win-win" business, china's young mothers and children aged 0 to 3 years are provided with high-quality mother and child products and services. They specialize in pregnant women's goods, clothing, food, books and retailing of commodities such as baby products, toys, clothing, baby beds, electric cars, etc., provide a wide range of services before, during and after sale and will meet the needs of more customers in the larger regions. The new pet brings together internationalized industry operators with a wealth of skills and experience in marketing logistics management and it, with a view to establishing a well-developed operating management system and advanced it infrastructure that will enable the new pet to provide mothers with more pleasant shopping experiences while meeting the growing demand for services. "the new pet" has been branded as "care for mother, care for the baby" for the calendar year, and the brand has been branded as "peace for the baby, qualification for mother", using advanced management techniques and internationalized talent resources; with a strong brand effect, well-structured products and mature marketing systems; with serialized, professionalized, humanized and refined commodities accompanied by "baby" for happy times, professional baby products reach every parent's heart! Target user groups for new children: women in pre-pregnancy, pregnant women, mothers of children under the age of three, infants under the age of three and related groups of persons above. The new pet's brand idea: care for the mother and care for the baby; the new pet's brand purpose: to reassure the baby and qualify the mother; the new pet's brand idea: serialization, specialization, humanization, fineness; the new pet's brand idea: childcare around you。