On 8 september 2010, east wind day officially launched the autonomous brand "initiation". Enlightenment is based on the corporate mission of "communication of values for well-being" to integrate high standards of advanced technology in a spirit of proximateity and good practice, and to open up the brand dreams of high-quality car life for mainstream chinese consumers. The blue is the bottom colour of logo, which symbolizes deep dreams; and the pentacle is a symbol of a good attitude to the realization of dreams through the day-to-day wind; "five stars" comes from "five stars in the sky, five rows in the ground" and "five rows of the whole" meanings of harmony. Brand declaration: a colorful life, within reach. You can enjoy a more environmentally friendly and healthy life with a better quality product, a simpler network and a higher standard of service, which brings you more experience and pleasure in having a car. Brand declaration: "the blue star, the five star globes" form the core vision of the launch sign, "the blue star" expresses the unfailing, unswerving quest, and "the five stars" interprets the deeper content of the launch. Enlighten, with "communication of value, complicity and well-being" as the business mission; enlighten, with "respect for china's main consumers" as the starting point; enlighten, with "behavior to good practice" as the platform for action; enlighten, with "integration of high standard advanced technologies" as the foundation of quality; enlighten, with "invigorating high quality car life for chinese consumers" as the dream! High market demand, qualified growth, rapidly expanding young consumer groups are good entry times. On a positive note, the ten-year development of the chinese automobile industry and the ancillary industry has continued to provide qualified and creative capabilities. East wind day production has developed a well-developed "consumer demand-centred" product development mechanism, leading to manufacturing capacity and quality enabling capacity, and has acquired the cost advantage of mass procurement. The city inside and outside of the enlightenment has matured. The dawn of the world: "the dawn" is inspired by the mission of the business, by the faith of respect, by the spirit of the best, by the high standard of advanced technology, by opening up to china's mainstream consumers the dream of a brand of high-quality cars, and by opening new paths to the chinese automobile industry。