The founder, giorgio armani, was born in 1934 in the outskirts of milan. In 1957, when he was performing his military service, he arrived at the department store “la linascente” as the “window designer”. In 1961, amani amani transferred to nino cerruti as designer. In 1974, he co-financed a friend, sergio galeoti, to set up a male dress brand named giorgio armani. First, the advanced men's clothes series of giorgio armani was followed by fashion buyers and the media. The suit is his signatureture piece, shearing, flairy. In 1975, the women's clothing line was added. It is worth mentioning that her sister, rosanna armani, is top model in italy, who used her influence to make giorgio armani known. Giorgio armani's reputation, the booming business and the opening of a second line seem natural. In 1981, empirio armani was officially inaugurated, opening the first empirio armani special store in milan. “emporio” is italian and means “the department store”. From its name it can be imagined that empirio armani is an armani department store, and that the goods are of all kinds: men dressed as women, shoes, perfume and glasses. The style follows the young route, offering young people who love armani but do not like to wear mature line, a different choice, a living department they love. Empirio armani, who held on to giorgio armani's might, was popular in the 1980s, with an indirect branch opened from milan to asia in the americas. In recent years, empirio armani cafe has been opened in 12 different cities around the world, such as paris and osaka, bringing together the concepts of music, food, interior design aesthetics, and thus demonstrating to ordinary people the philosophy of leisure life of a generation of famous italian teachers. As a proxy for the well-known armani, armani exchange targets a group of young fashion people who are also more sophisticated and boldly designed. This season's armani exchange focused on the theme “sexy at night”, colours used to play black as the main hit, and fabrics such as cowboys, knitting and so forth, creating young and dynamic seduction styles. At the same time, sexual seduction continues to perpetuate armani's well-known elegance and glamorousness, and sexyness and wildness are not fascinated. The amani brands have caught up with international trends, creating attractive male and female costumes; well known for using new fabrics and making them. Unlike most long-run fashion designers, there are few ridiculous or very outdated designs that trace the 18-year business history of amani. He was able to create a near-very good and amazing balance between market demand and elegant fashion. In terms of design styles, they are neither current nor non-traditional, but rather a good combination of the two, and their clothing seems to be rarely related to fashion. In fact, each season they have a number of appropriate and understandable changes, regardless of fashion changes that could affect the design style of a designer, who believes that the quality of clothing is much higher than that of a style update. His series of brands are positioned in soft, non-structured styles, playing with layers and colours, and regularly adjusting ratios. In fact, there is also intense competition between two well-known designers in italy. Fanstyru has made the design of sexy clothes, a consistent personal lifestyle and the visibility of his unexpected death. Amani certainly doesn't design madonna's costumes. But his philosophy of zen and his neutral style can be seen in detail as the other side of van sage. And while van sage promoted a better modeling system in the 1980s and early 1990s, armani never hired a big-brain model in his performance. The brand has a wide range of clothing functions, but flexibility and adaptability appear to be undervalued. In fact, they all have fancy high-quality fabric. Amani's clothing is an excellent piece of clothing with a wide range of matching properties, making the single combination another of its style. Clothes, though expensive, are uniquely attractive rather than excessive. George amani brands are expensive. In order to expand the client base and meet the public's demand for designers ' brand names, a series of slightly cheaper women's clothes, such as the mani trademark, have emerged, using fabric as synthetic fibres in new technologies that are difficult to imitate. In addition, the new brand of empreo amani, used in civilian clothes and sweatshirts, was born. The women's dress has a simple pan peter-led dress that matches the skirts and hand-sewed pants, and when they are still in the popular season, the designers make some minor changes in the tailoring for a new purpose。