The pathfinder outdoor supplies, inc. (300005,) was established in 1999 to specialize in the development and design of outdoor supplies, organization of outsourcing production, and marketing. Company brand-making and promotion, product-owned design and development, marketing network building and optimization, supply chain integration and management to outsource production, unionization and direct marketing, a dumb-bell brand business model, a nationwide retail chain network that provides reliable, fashionable outdoors to a wide range of consumers. In 2007, the road explorer brand was identified as the "china trademark" and became the "olympic chartered producer" of 2008, creating two types of chinese outdoors. In 2008, the company built a large and capable research and development centre in china's outdoors industry, and three products were designed to win the national prize for industrial design. The company's marketing network is spread across more than 130 large and medium-sized cities across the country, with nearly 500 standardized outlets. Over the past decade, road explorers have grown healthy at an average annual compound growth rate of over 50 per cent and have written the legendary chapter on chinese outdoor enterprises. Since its inception, road explorers have adhered to the concept of a brand that "continuously creates and pursues extraordinary qualities". The product line has expanded rapidly and now encompasses from camping equipment and field shoes to specialized mountain climbing equipment, with more than 1,000 regular supplies. The quality of their products, the widespread application of newer technological materials and the competitive advantage of their value over their value are very popular with outdoor sports fans. As of mid-2005, the market network of explorers was spread across more than 90 large and medium cities across the country, with close to 350 marketing terminals and sales performance growing at a rate of more than 50 per cent over the years. According to a survey on the visibility of outdoors in 12 major cities in china, specialized agencies have been leading road scouts, who have become homemakers in china's outdoors market. The rapid growth of road explorers is rooted in the dream of autonomous brands, whose mission is "to make extraordinary brands and share the sunshine of the outdoors", based on the "good outdoor protection" brand, with the widespread adoption of new materials, new technologies, new processes and products covering all areas of outdoor life, both to meet the needs of the extreme enthusiasts in the mountains and to promote a healthy and active outdoor recreational lifestyle. The pathfinder corporation continues to build three core competitivenesss: quality, creation, service, and improved management systems, with iso 9001 certification for quality management, iso 14001 certification for environmental management, iso 18001 certification for occupational health safety management, and a standardized corporate governance structure and a rigorous internal control system。