Namkyung, formerly a long-term ammarda automotive company, was established on 19 april 2005 and completed on 24 september 2007 with the co-financing of the 100-year chinese motor company, chongqing chang an automotive corporation, and the matada automotive corporation, each with 50 per cent shares. On 24 august 2012, with the approval of the development reform commission, long-mada automotive ltd. Became a modern joint venture with independent legal personality, a single maada-based whole-car manufacturing enterprise that combines production, procurement, research and development and sales abroad. Under the flag, there are 18 vehicle types in the cx-5 from maada and the 3-oncera series. Ever since its inception, changmada has been focusing on building the capacity of enterprises to develop research and development, and has developed an accurate and coordinated research and development system based on chinese market demand, in keeping with the special features of the mamada project. The company has chosen $500 million for the construction of a 36,000 square metre provincial research and development centre. It has a model centre, three system-level laboratories and five whole-car laboratories, and is a separate r & d centre overseas for the macda automobile corporation. The construction of eight major laboratories and sample lines, such as the environment and emission laboratory, the all-car road simulation laboratory, the body strength laboratory, the klt laboratory, the nvh laboratory, the whole car analysis centre and the model centre have played a major role in new car-type deliveries, remodelling, reduced development costs and market customer services. At the same time, top-level design and management was created, with the establishment of a system of unique suppliers, full-process management, quality enhancement of supply chain costs, quality and delivery, consolidation and expansion of maura's global procurement support position to support the development of core products. With its “user plus” mentality and a lean, dynamic and well-trained marketing team, the long-term ammarda has fully built a service system centred on client loyalty. Initiatives such as strengthening marketing management, creating marketing models, expanding networking channels and providing “life-cycle customer care” are constantly activating and expanding user fan circles and facilitating the achievement of core product strategies in many ways. It's a long-term struggle. With the transfer of good genes from the parent company, which combines the spirit and wisdom of the entire workforce, the long-term amada has developed an advanced culture that meets the requirements of the “specialty quality” strategy. Over the years, advanced cultures have gathered together, inspired morale, and good local talent, working in good faith with employees from maada, has been created, facilitating the transformation of companies from manufacturing to strategic business and from product-oriented to client-oriented, providing multifaceted support and support for the development of long amada. The responsibilities of the long-term anma to actively promote the prosperity of the local economy have been widely recognized and praised by all sectors of society over the years, and companies and their products have been repeatedly honoured. A nationwide free-riding exercise involving users in the common good of society, paying attention to vulnerable groups, passing on positive energy to society as a whole, and creating a spiral of flames. Under the strategic direction of the `specialty quality', driven by the `advanced culture', long-amarta is ready to move towards `china's specialty vehicle'