Fishing is no longer the exclusive preserve of the elderly. Since 2005, fishing has increased at an annual rate of 10 per cent, especially among the middle and young population groups, and has become a fashionable recreational tourism activity. There are currently more than 80 million fishers in the country. Fishing accounts for 70 per cent of all outdoor sports. Domestic fishing gear trading totalled rmb 3 billion in 2002, reaching rmb 10 billion in 2005, rapidly increasing to 20 billion in 2010 and surpassing 30 billion in 2021. According to the analysis of data on the development of the fishing market abroad, the fishing market enters a rapid development phase when the target is at the disposal of all people and exceeds $300. With the country's economic development, the goal will increase at the disposal of all, and the chinese fishing market will grow at a high rate of no less than 30 per cent per year over the next decade. According to data from the relatively new fishing industry, china currently has 3 per cent of the total population, with an average cost of at least three discounts per trip, including fast-consuming products such as baits, hooks, fishing lines and small accessories for each consumption, calculated twice a week for each person. The total annual consumption of fishing gear in china is close to 100 billion, excluding the first purchase of fishing gear such as poles, drifting, fishing tanks, fishing vessels and platforms, as well as the corresponding outdoor equipment such as sunproof clothing, tents, parasols and fishing mirrors, which would bring the total annual consumption in the fishing gear industry to hundreds of billions of yuan, making it a large global market for fishing gear consumption. We are convinced that licensing chains will bring new life to the area of fishing and the whole industry