First, the brand outline southern fat cat roast was established in 2007 (also known as 2008) and is the main brand under the beijing south fat cat and catering company ltd. At the beginning of the operation, the main store, located in the famous south corner of the town, was quickly admired by a large number of predators with a "three shouts: i love fat cats". The southern fertilized cat roast is dominated by specialty roasted fish, with a variety of live fish selected, using secret sauce, traditional roasting, stew, etc., and producing spicy, oily, season-appropriate roasted fish. Second, the brand is characterized by a variety of tastes: southern fat cat roasted fish offers a variety of tastes, such as spicy fish, weird roasted fish, roasted fish with sauce, etc., to meet the needs of different consumers. Among them, spicy fish are branded as food, smelly, fragrance, fresh fish, juicy, ready to enter. Fresh food: southern fat cat roasts insist on the use of fresh, high-quality fish and food products, on-site fish selection, ready-to-kill roast, ensuring fresh food and taste. The environment is elegant: the southern fat cat roaster's door shop has a unique style and is filled with a rich fish culture. The restaurant environment is elegant and comfortable, providing consumers with a high-quality experience of eating. Service week: the service team of the southern fat cat roast is enthusiastic, professional, always smiling and patient, from order to meal. Whether it is the choice of vegetables or the adjustment of taste, the waiter can provide advice and help in a timely manner. Thirdly, the alliance has a strong brand profile: southern fat cat roast as a well-known roasted fish brand with a high level of market awareness and reputation, providing strong brand support to allies. Product competitiveness is strong: the southern cowfish has gained wide appreciation in the market with its unique taste and quality of service. Alliances can directly replicate successful headquarters models and reduce operational risks. Operational support is comprehensive: southern fat cat roast provides full-scale operational support to all associated parties, including site assessment, shop design, staff training, marketing promotion, etc. New products and marketing activities will also be introduced regularly at headquarters to help build alliances to attract customers and improve performance. Supply chain improvement: southern fat cat roast has a well-developed supply chain system that can provide a stable, high-quality diet and sauce to allies to ensure product quality and taste. 4. Membership is based on branding: the association needs to recognize the brand concept and culture of the southern fat cat roast and is willing to develop with the brand. Legitimacy: membership requires legal qualifications and sufficient financial resources to cover the costs of renting, renovating, acquiring equipment, etc. Compliance with the association policy: unionists need to comply with the association policy and regulations of the southern fat cat roast, under unified management and direction from headquarters. V. The amount of investment in the union of southern fat cat-bake will vary depending on the area of incorporation, the size of the shop, the standard of renovation. In general, total investment amounts include union fees, rental of shops, renovation costs, purchase of equipment, purchase of initial raw materials, salaries and training of personnel, advertising and opening costs, and liquidity. The amount of the specific investment needs to be assessed on the basis of the realities of the association. According to publicly available information, the value of the union's investments in southern fatty fish is in the range of $100,000 to $200,000. Project prospects are increasingly favoured by consumers as people's standards of living and consumption change, as a healthy and delicious choice for meals. The southern fertilized cat roasted with its unique taste and quality of services, takes a place in the market. In the future, as brand influence expands and markets continue to expand, it is expected that the southern fat cat roast will lead to broader development prospects. For investors interested in joining, this is an investment project worth considering。