The oree coalition introduced oree, born in italy, landed in shanghai, with a high-end and fine fashion brand, serving the emerging middle-products of the 1980s, brand value: neonomism. Starting in 2012, brands were featured in singapore's joint morning post and japan's news china edition as marketing new brands of excellence. Consumer positioning: the main customer was born in china during the period 1975-1985; channel positioning: the high-end main department storehouses in the first and second-line cities of the country, the fashion centre of the first-line cities of china, and the main shopinmall city of the country's air terminal. Source of design: director general of international design, from italy, for 12 years; director general of national design, for ports and jorya。