Shuhua (china) ltd. Was established in 1996 as a grouping of product development, manufacturing, marketing and brand operations that are large and diversified. Shuhua (china) ltd. (shuhua) was created in 1996 as a grouping of product development, manufacturing, marketing, branding and integration, and diversified production. The product consists of more than 400 varieties in seven main categories, including fitness equipment, commercial space props, sports equipment, integrated trainers and massage chairs, and is one of the enterprises with more complete industrial chains in the industry. The company currently has a modern production base of more than 120,000 square metres with over 2,000 employees. An additional 270,000 m2 of total construction space for construction projects is planned for integrated facilities such as plant and office buildings. The company uses the concept of "dissemination of health for the benefit of mankind" as its own business concept. The company has iso 9001, iso 14001 quality environmental management system and ohsas 18001 occupational health safety management system and china environmental marker (ii) product certification. It also has more than a thousand dedicated image sites in cities and cities across the country, with global operations covering over 40 regions, including europe and the americas, the middle east and south-east asia. For more than a decade, shuhua has insisted on being market-oriented, targeted to the needs of users, fully customized for users and providing excellent solutions. At present, there are more than 400 varieties in the seven main product development categories, including: more than 240 aerobics, power devices, integrated trainers, etc., for large, medium-sized and small professional fitness clubs; nearly 100 for home-based, commercial-based treadmills, gymnasiums, massage chairs, etc.; and more than 100 for national fitness works in parks, squares, communities, etc. At the same time, shuhua has established a well-established regulatory system and a system of after-sale services. There are more than 1,000 distribution points in the major and medium cities of the country, accompanied by intensive service points with experienced installation and maintenance staff to provide timely, professional and personalized services to users. With a "good faith, development, creation, extraordinary" entrepreneurship and a tough entrepreneurial style, shuhua has been at the forefront of china's gymnastics industry with a strong combination of competitiveness and a people-centred approach to science management, and is moving forward on its ambitious strategic goal of "building a state-of-the-art brand of chinese fitness equipment". As shuhua's new five-year brand development strategy advanced, in 2011 shuhua invited the big movie star, chen doming, to represent shuhua otaku's massage chair. The new brand strategy will focus more on brand values and consumer interactions. Shuhua will display a spirit of self-improvement and aggressive branding, and will shape a leading brand image that guides the new generation of healthy lifestyles in china. At the same time, the company has been punching heavily in major media outlets throughout the country, promoting and advertising in a variety of ways, including television, print, text and internet. Moreover, shuhua ottaku's new massage chair is on the line and is intended to be complementary to the original site, with a new pattern of "activation in motion" in the product class, with gymnasts such as shuhua's. As one of the product lines of china's well-known company for health supplies, shuhua (china) ltd., since its creation in 1996, shuhua has been engaged in the development and production of fitness equipment, such as a runner, and has been working to become a national leader in the country, while continuously supporting the development of sport in various forms. Brand positioning: an advanced brand of a chinese high-end runner target consumer group: a medium-high-end consumer group product characteristics: quality fitness experience, technology, fashion, intelligence