Bmw was founded in 1916 with its headquarters in munich, germany. The blue and white symbol of bmw is the colour of the state flag of bavaria, where the bmw headquarters is located. For a hundred years, bmw vehicles have evolved from an infant engine production plant to a globally recognized corporate group of aircraft engines, land cruisers and motorcycles, leading the world motors corporation. The bmw was also translated as "bail". The bmw group is growing today in high-end brand names and is a successful and efficient car and motorcycle producer worldwide. In 2002, the company successfully sold more than 1 million bmw and mini branded cars, with a record record of over 1 million; in the motorcycle business, more than 92,000 cars were sold, resulting in new sales. Globally, bmw has more than 100,000 employees. Consistently based on high-end brands is the foundation for business success. The bmw group has three brands: bmv, mini and rolls-royce. These brands occupy the high end of the sub-market, from small cars to better limousines, making the bmw group a single world manufacturer of high-end cars and motorcycles. High-end means "value added". The brands of the bmw group each have a clear brand image, and their products have a rich product content in terms of design aesthetics, kinetic and dynamic performance, technological content and overall quality, so that they can provide users with real added value. On that basis, the bmw group looks forward to a high single-car billing rate, which will continue to sustain profitable growth and ensure the future independence of companies。