The male monkey shoe brand uses the concept of "comfort, every time" as a brand business concept, with "confident, hard work, bravery" as the business culture and throughout the design, production and marketing process, based on the characteristics and preferences of chinese consumers, with cattle hides as the main raw material, the introduction of a 100-year-old italian leather shoe production process and equipment, thick hair, fine work, and a commitment to provide domestic consumers with leisure shoes that are well combined with comfort. Male monkey shoes were tested and worn repeatedly before being put on the market and offered quality testing at the shoe detection centre and quality reports from the shoe testing centre were obtained to ensure the comfort and quality of the product. The leather in each pair of male monkey shoes is carefully screened, and the aerobics, softness and pull of the leather material are severely tested, and the hands of the customers are improved/upgraded. The shoe lace determines the feeling of a pair of shoes. After more than 100 repeated debuggings and hundreds of retrofittings, all that appeared in front of the customer was extremely comfortable. The male monkey women's shoes are tested for accessories, gloom and strength to ensure that there are no spoils, and that the requirements for the line are extremely high, and that good nylon lines must be selected and the distance from the line is up to a high standard of millimetres. Many brand-shops have matured, even with more than a decade of experience in recruiting, using their local communications advantages to create a system of customer services with local human characteristics, emphasizing human characteristics, applying humanistic services, combining local characteristics with local ones, highlighting the warm, comfortable, comfortable, and avoiding product characteristics, while highlighting human characteristics, in particular by strengthening the follow-up and management of older guests, creating a feeling of a bathing-out for visitors, giving them a feeling of homecoming each time they enter the store, and making shopkeepers friends and friends。