In the nineteenth century, a shoemaker from spain, the red spider, opened a shoe workshop in tainan called red spider, from which he announced the birth of his brand. For many years, the red spider brand has prevailed over taiwan with its rigid leather and fine craftsmanship. Today, the red spider shoe industry has nearly 1,000 highly skilled and highly qualified workers. The introduction of four internationally advanced water lines for the production of shoes and the hiring of italian high-level shoe craftsmen for permanent technical guidance and quality monitoring have resulted in the production of more than 8,000 pairs of high- and middle-end shoes per day. As a result of its tireless efforts, the company now has functional management departments such as the ministry of technology development, the department of quality monitoring, the ministry of human resources, the production management centre, the after-sales service centre and the centre for administration, and the management structure of science provides a strong support for the implementation of modern enterprise systems. The expansion and management of corporate marketing networks, a strong network organization system with a corporate core to the periphery, the establishment of marketing agencies in all major regions of the country, the establishment of concession marketing models, and the promotion of the red spider brand to national distribution terminals. The red spider believes in the business concept of "seeing every step of success" and, with the courage to move forward, to develop, to keep the joy of "seeing every step of success". The entry of red spider shoes into the interior will, as always, continue their extraordinary qualities and bring together european gentlemen's style, as exemplified by the creation of the red spider's 100-year brand by its own qualities, unique product structures, scientifically based marketing network systems, and good after-sales services