Founded in 1992, the company is based in the city of guangdong province. It is an enterprise that combines professional design, research and development, manufacture and sale. It has a variety of “rich intelligence”, “rich remote control” and “microchild” products of up to 1,000 different kinds. It has nearly a thousand professionals and nearly a hundred research and development cadres. More than 90 per cent of its products are self-designed or developed, and it has patents on over a hundred autonomous intellectual property rights. The new r & d model, “line play, underline toys” and the marketing and cultural dissemination model that go hand-in-hand with networks and entities, have led the trend towards innovation in cultural transformation, actively exploring the path of innovation in cultural transformation, providing industry with an effective pioneering role in the exploration of industrial models that integrate toys and internet-based innovations. Enriched cultures see that “toy smartness is bound to become a trend in the development of the toy industry”, the development of “toys and high-tech innovations” strategies, and the development of a series of smart toys with voice control, active interaction and in-depth learning capabilities have created new market opportunities for companies. In the future, a rich culture promotes the industrial development of “tech+culture” based on indigenous cultural creativity, with the intention of making companies one of the cultural and creative toy enterprises。