- suffix type (/weight decrease)
- content matching (relevance of domain keyword to website theme)
- authority endorsement (government/educational institutions exclusive suffix)
- territorially appropriate (local enterprises use suffix to upgrade their area search ranking)
1. 2 domain name and mind-related effects of users
Experimental data show that domain names containing core business keywords can increase user hits by 27 per cent. For example:
- smart home businesses use "smartomedevice" more easily than "abc."
- the legal firm uses "chinesslaw" 41% higher than the general domain name conversion rate
- regional catering brands cover local search with "shanghai. Noodle"
Ii. Five-step selection of domain names for 100 degrees seo optimization
2. 1 keyword digging and layout
Use a 100-degree index to analyse the search for hot words in target industries, with priority given to search volumes (average > 5000 per month) and competition (indicators)
- education and training industry: online education, vocational skills training
- electrician platform: real discounts, time limits
- health care: secondary care, rehabilitation
2. 2 domain name structure gold formula
A composite structure of "core word + trade word + geographical word + suffix" is recommended:
Example template:
Core business terms
Industry characteristics
Geographical code
(e. G. Lingyu zhongguo sh)
2. 3 domain name availability testing techniques
The domain name detection tool using the aliyun/temporary cloud focuses on:
- number of repetitions of keywords (no more than 3)
- mixed chinese-english (e. G. Shenzhen-zhongguo)
- length of domain name (recommendation 12-20 characters)
- split risk (avoiding decomposition as a sensitive term)
2. 4 new domain name filings
According to china's internet domain name management:
- the subject of the file needs to match the domain name register
- it takes 30 days to file a new registered domain
- up to 100 domain names for the same subject
- change of domain name requires resubmission of filing request
2. 5 trans-platform domain name synchronization policy
Establishment of a unified domain name management matrix:
- host: . Yourbrand
-moving end: m. Yourbrand
- wirebrand. Weixin
- api interface: api. Yourbrand
Iii. Response to the updated 100-degree algorithm
3. 1 domain name optimization under e-a-t principles
Update from 100 degrees. Focus
- expertship (expertise): business years for domain name holders
- authority (authoritaties): historical record of penalties for domain names
- trustworthy: ssl certificate coverage
3. 2 seo values of multilingual domain names
Chinese domain name (/) and weighting of english domain name:
Indicator chinese domain name english domain name
| - | | | | | |
Local search weights
Internationalized weights
• user perception
3. 3 selection of dynamic domain and static domain names
Static domain name (e. G... Example) advantages:
- accelerating load speed
- better cache strategy
The dynamic domain name (e. G... Example/index. Php) applies the scene:
- content that needs frequent updates
- need to customize the path structure
Iv. Analysis of operational cases
4. 1 case i: optimization of domain names in educational institutions
Background: an online educational institution used abc, with average monthly search traffic of less than 500
Programme optimization:
1. Registered "zhongguo xuexi" (core word + trade term)
2. Optimizing the website "china education online -- leaders in vocational skills training"
3. Establishment of a geographicalized sub-domain name: shenzhen. Zhongguo xuesi
4. Implementation of localized seo (submission of 100-degree map enterprise information)
Result: search traffic increased to 23,000/month after 3 months and conversion rate increased by 18 per cent
Case ii: cross-border electric domain name layout
Background: a shenzhen foreign trade enterprise uses abbc with less than 10 per cent international clients
Programme optimization:
1. Register "shenzhen-zhongguo" (geographical + national)
2. Configure multilingual sub-domain names:
- en. Shenzhen-zhongguo (english)
-zh. Shenzhen-zhongguo (chinese)
