Before you read the article, you can think of one question: what would be the way to become familiar with a new industry when you get to do a website seo
The work of seos is generally based on keywords, website content, and by understanding keywords we can learn about user search habits, search needs... And so on。
By way of example, “where a woman's dress is cheaper” and “how a woman's dress is better fitted” is a product variable, and “women's dress” can be replaced with any word related to clothing products, “where is cheaper” and “how is a better match” is a wordphrase that combines with hot products with high search volumes, like hundreds of thousands or millions of times when the data can be analysed so that we know very clearly the search needs, search habits, etc. Of users in the industry, for example, in the garment industry, where users often add “where is a cheaper buyer”, “how is a better match” and so on. So how do we get the data
There are several steps on my side:
I. Access to competition websites using search engines
Ii. Key to accessing competing websites from third-party websites word
Iii. Use of the 100-degree keyword tool for final drafting。
The following are the operational steps。
I. Access to competition websites using search engines:
Before we start this process, we're going to start with a collection of industry hot words, which can be obtained by brainstorms, not so much, 50-100 words。
50 industry hot words
Once these words have been obtained, they are searched in the search engine, and the websites that have the rankings of these words (the top 20 is fine) are removed. This can be done through the program, and the following is the result i obtained with python。
The results through python are as follows:
And then, manually, we're going to screen the industry's web site, and we're going to have a relatively precise set of competitors' web sites。
Filter more relevant websites
Ii. Use of third-party websites to obtain key words for competing websites:
Access to love stations (www. Aizhan. Com) or 5188 (www. 5118. Com) with previously accessed competition websites is expanded as follows:
(a) use of selected website data
(b) obtaining keywords on a third-party website, for example:
(http://baidurank. Aizhan. Com/baidu/eecfans. Com/)
C) expand the industry's long endwords
The collection of keyword data is as follows:
In view of the fact that many students may not be using software to carry out this step, today you are presented with an alternative method of obtaining industry-related long endings using the key-lettering function of 5118, as follows:
Http://www. 5118. Com/seo/baidurank/www. Elecfans. Com)
(a) open 5118 sites, open keyword digs and enter site addresses directly in the search column
(b) the key words are then exported by the data export function in the top right corner, and then reordered in the excel table
C) i've got 27,257 long-term industry keywords on my side, which are very precise from the list。
Iii. Use 100-degree phoenix nests for a second term
The 100-degree phoenix nest is a key word-expanding tool with a maximum of 300 long endings per word and a search volume for each word, as follows:
A) start with the 100th phoenix neopsis (www. Fengchao. Baidu. Com) and click on the top right corner search promotion
B) selection of keyword planners
C) enter the following interface
D) then you can enter the key word to expand in the search box。
(explanation process)
Here's the result of my outreach, with a total of 1. 2 million long line words。
(retributed list of keywords)
Ok ~ as a result of the above steps, we now have 120 w keywords, and we are going to start doing industry analysis with those keywords。
It doesn't have to be said, but the right keyword is critical to the ranking and optimization of the site, and we'll leave this to the next section。
