“i am able to grow today, thanks to the credit support policies of our farmers’ banks, not only to address my immediate needs, but also to feed my next business,” he said. Wang, while directing the workers working on the scene, spoke to the staff of the yuchang farmer bank who had come to visit。

The early brother wang, like the growers in the surrounding area, had three sorghum sheds, which were sold mainly to the village's zhifu dealers. In recent years, the government has stepped up its support for the ling chi industry, while the performance of ling chi has been good. Brother wang needs to expand the tai chi shed and upgrade his equipment, and has spent almost all his savings on his home. At the moment, at the critical stage of the pollen season, liquidity is severely inadequate, coupled with the need to purchase large quantities of raw materials. In the face of a huge funding gap, brother wang is anxious and anxious。

Through precise matching marketing, the bank visited one-by-one family in china, when its staff arrived at brother wang's ling chi studio, provided an overview of his operations and developed a personalized financial services programme for his financial needs. In view of his local reputation, his experience in managing his business and his economic strength, brother wang was matched by a $1 million “ling chi loan”. The loan is tailor-made for clients in the lin chi sector and can be recycled and loaned on an as-available basis, with both long-term and temporary turnover. Farmers may choose the duration of their loans on their own and use them flexibly, depending on the cycle of development。
In recent years, the changgung bank has taken full advantage of its role as a financial farmer and has taken the initiative to integrate into the rural renewal development strategy, focusing on “one town, one village, one village”, on the development of specialty industrial development plans, constantly innovative financial product services, solidly conducting the basic work of “four lists” on follow-up visits, village offices, etc., and providing “one-on-one” solutions to clients in the domestic farming industry, as well as diversifying the financial needs of clients. It has also introduced special credit products such as farming loans, gold-insect loans and lingxia loans, which have enabled them to improve the credit process, simplify credit awards, reduce interest rates and improve the efficiency of lending, effectively break down the challenges of customer financing in the country, and injected life and dynamism into the renewal of quality development in the village。
(li yunde)








