I. Overview of community o2o mobile applications industry
Accelerated urbanization, growing urban population and large community base of o2o users
By definition, community o2o is a community based o2o that creates value for community users based on community users; by the end of 2014, china's urban population was 750 million, or 54. 8 per cent of the total population, with a large community o2o user base
But the current number of users is small, and the community o2o has a 20% penetration of the mobile internet
Mobile community o2o users of 230 million, 34 per cent of mobile o2o and 20 per cent of mobile internet
Markets are in the early stages of development and, despite the fire, there are concerns
Community o2o, which targets the community's population and covers all aspects of the user's life, is seen in the recent news about the community o2o, although it is believed that the community has high costs, burning money, deep water, etc.; the community o2o's core is service, although it is difficult to meet standards
Most domestic applications followed by community electricians and integrated services
Domestic service accounts for the highest proportion of all types of applications, followed by community electricians and integrated services; in the broader context of the economic development of lazy people, domestic service has a natural advantage as an entry point for community o2o
Community o2o mobile application coverage was 58 in the first place in the city; followed by catch-up living
Community o2o mobile application coverage was 58 in the first place in the city, followed by catch-up living. Gathered in the same town and later on, the community is at the top of the o2o. Appliance coverage in typical applications is currently small, but high
Ii. Community o2o mobile application industry mapping
Community o2o applications can be divided into shopping, housework and integration
Community o2o coverage is relatively low
Community o2o mobile application user coverage top15 has the highest coverage of the three traditional disaggregated information websites, city-to-city, round-up life and people's network, with the remaining applications growing for relatively short periods of time and with low coverage
Community o2o activity rate is relatively low
Community op2o mobile application user activity rate top15 has the highest rate of activity in the three traditional categories of information sites, like the city, catch-up life and people's network, with the remaining applications growing for relatively short periods of time and with lower rates of activity
The shopping community, o2o applications, ranked first on the kaura community
The shopping community's o2o application ranks first in the kaola community, followed by the fresh bee; overall, the market coverage of the community's o2o is still very low at this stage and there is considerable room for future development
Community o2o applications for shopping include community electricians, fresh takeout and home-based logistics
O2o applications in shopping communities can be divided into community electricians, fresh take-outs and home-based logistics depending on function; o2o applications in shopping communities are user-friendly from the point of view of buying, help users find easy access to community life, and ultimately provide user-friendly community shopping experiences
Home-based community o2o application ranked 58th to home
The family-type community o2o application ranked first on 58 in the same city, followed by the mobile laundry e-bag; overall, the market for household work in the community o2o has led to many competitions, including 58 in the same town and the laundry
Community-based o2o applications, including home work and laundry
Family-type community o2o applications can be divided into domestic work and laundry according to function; family-based community o2o applications provide a variety of home-based services to users; laundry is focused on laundry for users
The coverage of the o2o application in the integrated community is top 58 in the same city
The coverage of o2o applications in the same urban communities is ranked first by 58 in the same city, followed by catch-up living; overall, the market coverage of o2o in the same community is dominated by the same urban services at this stage, and there is considerable room for growth in property and integrated services
Integrated community o2o applications include community, property and integrated services
Integrated community o2o applications can be divided into three categories of community-based services, property and integrated services, depending on their function; community-based service-type applications, i. E., disaggregated information applications, which provide information on various types of services; property, which integrates functions of traditional properties; and integrated services, which relate to all aspects of community life
Community o2o mobile application financing
One shopping community, o2o, only receives b round financing
In shopping community o2o applications, two community electricians receive a-wheel financing; fresh export-type bees receive b-wheel financing; two home-based logistics receive a-wheel financing; and, depending on the financing situation, various applications have a long way to go. Come on
O2o applications in home-based communities have three access to b-round financing
Of the o2o applications in the home-based community, five households received a-wheel financing, of which aunts and e-clean domestic workers received b-wheel financing; two households in the laundry sector received a-wheel financing, of which teddy had completed b-wheeling of redwood capital
Gathering and gathering with cities and cities, the people network received $100 million in d-round financing
In the integrated community o2o application, the same-city service market has matured, with the people's network receiving $100 million in d-wheel financing, and three of the same-city service companies are beginning to be active in the o2o area; small- and medium-sized sector managers in the property category have completed tens of millions of yuan in financing; and integrated service applications have remained on the angel wheel or a round
Iv. Community o2o mobile application usage behaviour
E's housekeeper was number 16
Community o2o mobile application averaged top15, with the e family cleaning house number 16; the top two were domestic applications
At 7:00 a. M., 11 noon, 8 p. M., there's a small peak
Community o2o mobile applications were fully active, peaking at 11 noon; in general, community o2o applications were less used by early morning users
In the morning, call services are procured through community electricians, at night, through property service applications
Different types of community o2o mobile applications active time, community electrician applications active at 7 a. M., laundry applications active in the afternoon and property applications active at night
Top3-related applications are communication social, utility tools, electricians
Of the relevant types of community o2o mobile applications, the top3 type are communication social, practical tools, electricians; life entertainment is the largest, followed by internet tools
The first-line urban preferences for o2o services vary considerably
In the first-line urban community o2o application preference, beijing users prefer community electricians, shanghai users prefer property services, guangzhou users prefer home economics, and shenzhen users like community utility services
Hangzhou users favour integrated services, chongqing and harbin users favour community electricians, urumqi users favour home economics and home-based logistics
In the typical urban community o2o application preference, hangzhou users favour integrated services, chongqing and harbin users favour community electricians, urumqi users favour home economics and home-based logistics
V. Community o2o mobile crowd image
Female users
Community o2o is predominantly female; male users prefer community electricians and home-based logistics; and female users prefer integrated services and community services
Provinces concentrated in more economically developed coastal areas
Community o2o mobile application users are more widely distributed in the more economically developed coastal areas, with guangdong ranked first with 10. 6 per cent; top10 provinces accounted for 58. 3 per cent and markets were concentrated
Community o2o is sinking to the 2nd and 3rd line
Community o2o has a total urban distribution of 18. 6 per cent in first-line cities and 38 per cent in second-line cities; for different types of community o2o applications, the majority of users of laundry and domestic work are in first-line cities; community service, community electrician and integrated service applications are more sunk under two-and-three-line cities
The device network is dominated by wifi
The network of community o2o users of equipment is based on wifi, with some variations in the network of o2o applications in different types of communities: community electricians are more dependent on wifi; domestic service, home-based logistics and laundry are more likely to use 3g, 4g
The operator is mainly moving in china
The operators of community o2o users are mainly mobile in china, with slightly different types of operators using o2o users: domestic users use china connection more often
