Friends who have been optimising a website for some time, or who have operated a site, think that they are not new to the site, or have, to a greater or lesser extent, been exposed to a slight or severe downside, and say, “it is not good to be seo without having experienced downgrading.” the downgrading of the site has always been a headache for station chiefs and optimised personnel, and can be small and slow, while k station names are directly sealed. In addition to regretting the loss of access to the website, we should build up and build on it to avoid the next reduction due to the same problems, while there is much more to be gained in the process of resolving it。
I will now, on the basis of some of my own experience and experience, describe some of the main reasons and perceptions behind the downgrading of the website。
Before that, let me start by saying that not all ranking floats down, and rankings are common in any search engine, and since websites change, users change, search engines change, rankings change. It is very normal that rankings tend to rise and fall within the top 10 on the first page, and that there are many reasons for this, and that you will be able to get off the top of the competition’s web site with greater outreach and ranking; that the site itself may be just up and down; and that the new website does not have long-term fluctuations, and so on。
Some of the common features of website downgrading:
1. Over-optimization of websites
This has been common in the past and is not uncommon, and the site needs to be optimized, but often many people optimise, leading to over-optimization. More frequently, there are: (i) the creation of keywords in content, deliberately increasing the density of keywords and not paying attention to the overall quality of content; (ii) the use of h1 and the large number of sites using one page or even dozens of problems, the proliferation of h1 and the inability to raise weights, which may lead to downgrading; (iii) the emergence of too frequent or too centralized a web chain, with several dozen inner chains on one page and all pointing to the front page, which makes the search engine a fool; and (iv) the stacking of keywords in the title title labels, which many place on the front page because the top of the head page is the highest, so that the key words of all types are placed on the front page as a way to achieve a better ranking, or rather, too many key words lead to dispersion and even downgrading。
There are, of course, many examples of over-optimization, and it is easy to solve them. Such mistakes are usually well known, as long as you get along and you get along。
2. Active cheating
Over-optimization is simply a desire for victory or ignorance, and more so is a clear understanding of the nature of the operation. The web site seo cheats (black hats) leads to the occasional occurrence of downscaling, such as group hair chains, black chains, the purchase of links, the concealment of links, etc
(1) the purchase or sale of links that raise the so-called weight of the website
(2) cross-cycle links established through the creation of a large number of worthless web pages or sites
(3) use of a program machine to send a large number of links to your website, including web 2. 0
(4) the site itself contains a large number of hidden texts or black chains
(5) the site produces a large number of unrelated static search results pages such as web-based search results pages or tag labels using hot keywords
(6) by creating pages with keywords on a number of high-weight websites, and then jumping over the search engine with js scripts, they are presented directly to the visitors and the content they see is not consistent with what they see
(7) the construction of bridge pages, which are usually targeted at specific keywords or phrases, automatically generate a large number of low-quality web pages containing keywords using software, and then automatically shift from those pages to the home page
(8) hijacking of spiders in the search engine by various irregular means, 100-degree snapshots is one page and users click on the site to see another page。
(9) making chains, linking farms, linking farms, good work is promotion, and the power is reduced without a good chance。
In all cases, since it was an initiative to cheat, what could be changed would be the same as an over-optimization。
Three, action
Actively, of course, is passive, and the negative is called negative seo, which is the other person (bad-will station chief, rival, etc.) who, by imposing some negative seo factors on your website (which the search engine explicitly forbids), has made your site rank down in the search engine, even severely punished. For example, the use of a large number of mirror sites to synchronize updates of your website with false images of search engines; for example, the addition of a large number of out-links to the target site or the direct purchase of trash links; for example, the redirection of a large number of waste sites to the target site; for example, the attack on the target site, which slows or makes it impossible to load; for example, the panorama of your website; for example, the intrusion of your website, which is more likely, the malicious modification of the search engine, the injection of viruses, the posting of a black link to the target site, the modification of the website code. This is only part of it, and of course there are many known or unknown negative seo instruments。
In the case of the website, we have more common outlinks, black chains, etc., which are used on the site, which are cleaned up as soon as they are discovered, and regularly inspect the documents on the site, change passwords associated with the site, screen the site securely, install some security software and correct it as soon as they are detected. In general, most websites are not subject to greater malice and negative seos, and daily monitoring is sufficient。
4. Server instability
I have always believed that servers are unstable, that the website is often unable to open or that server bandwidth is congested, that it is the saddest, that the website is well done, that it is not cheating, and that it is not over-optimal, but that it is because the server is not working and that it is out of order. So the first thing to do is to start with the foundation, not to think about saving money, to choose a good space, and a good server can effectively protect the site from ddos attacks, blackouts, etc。
The servers are selected free of charge, and the free hosts often appear as "search engine trash" such as spampers, mirror sites, bridge pages, and many search engines are reluctant to index the free hosts. In addition, it is difficult to guarantee free services, often because servers are overloaded, slow and frequent, or even shut down, which directly affects the ranking of websites。
First, when selecting servers, care is taken about server security, with secondary consideration of the speed and stability of the space, and depending on how expansive the server is, if you can't upgrade the site, it will be difficult to change the space, and finally the server space will have to consider the site functionality, not everything。
5. Outlinks of garbage
Why do you say it alone? Because of the excessive loss of power in the out-chain (including the friend chain) of garbage, the 100-degree green rad 2. 0 has been introduced for this purpose, which has led to the closure of many extra-chain industries and the down-grading of many websites. Despite the fact that the outside chain is less effective than before, the industry's “custom” of doing the outer chain has never been broken, and many enterprises have been recruiting external chain attachés, often daily, to focus only on quantity and quality, which has led to the generation of many outlinks。
Most of the reductions are due to the instability of the outer chain, which includes quantity and weight instability and uncertainty about quality, as well as the fact that a large number of people still buy large volumes of them, which, if discovered, is highly likely. So, with regard to the offline chain of the site, which can be removed voluntarily, the only thing that cannot be removed is the refusal of the station master tool, and the importance of focusing on the quality of the offline chain when making it (see how to make your offline?), 100 links on a domain name, far less effective than a link on a 100 domain name, and 99 per cent of the offline links are of little use, the more useless the link you can simply send. Endless refusals were useless and focused on quality improvement。
6. High or large volume of trash reproducing, worthless content
This is also an important reason for the downgrading of the website, in particular the fact that it is now heavily targeted at content and is dedicated to the white paper on the quality of 100-degree web search. Search engines always respect valuable content first. So if you want a good ranking on your website, the quality of content must pass. This quality of content, in 100 degrees, is based on the experience and expertise of the compilers, the clarity, integrity and richness of the content, the effectiveness and quality of the resources, the true validity of the information, the absence of any fraudulent behaviour or intent, and the positive benefits to users. For this part of the page, the 100-degree search engine will improve its chances of showing up to users。
For those pages that repeat high or large amounts of trash, non-value content that is irrelevant to the site theme, as well as the combination of visible advertising and commercial software of an advertising nature, the content is empty or does not support the content of the page theme, which seriously leads to the possibility of downgrading, which has been seen in recent times。
7. Frequent changes to website titles
This has occurred mainly at some of the new stations or at the old stations taken over by the new ones, where nothing has been perfected for a very long time, and has resulted in the discovery of places to change on a daily basis, particularly when many of the site titles are changed every day, and when others take over the old sites, they change the titles and change them more frequently. Even though the title can be changed, you have to make sure you're done, first you have to make sure if you need to change, and don't move. Are you playing with the search engine
If the title is changed to the right to be reduced, then we have to see if the search engine has captured and displayed our new title. And it can be seen from the website logs whether the search engine spiders came to our website after we changed the title, and if not, we can restore the title to the previous one, and if it has been captured and displayed, then do not modify it, continue to optimize and keep the site stable。
Viii. Revision of the website
Alteration is a common feature of the development of the website at a certain stage, and some structural or functional adjustments are required in order to expand its audience, highlight or add functionality. The website is changed in such a way that the search engine suddenly “does not know you”, even because of a number of errors that have led to the downgrading of the site. So all you have to do is get the search engine to take your new face and redirect the old pages back to the new ones, and point the old outer links to the new ones. Your short downtime on your website will be restored soon。
The re-version of the website will have more or less losses in terms of its performance in the search engine and will increase the loss if there are unnecessary problems, so that the re-version of the website will be as large as possible in terms of the url structure of the site, the site will be re-directed and submitted to the search engine for jump and re-version rules once the re-version is completed, and the 100-degree platform closed protection will be used to minimize post-revision losses, provided that, in general, the re-version is done without major problems, but there will be a process of first-down and later-up。
Right to a reduction of the residual death link
The large number of dead web sites left unprocessed is also likely to lead to a reduction in power. The death chain can affect user experience, the efficiency of the search engine spiders working on the site, and the overall rating of the site. Generally speaking, the death chain does not result in the loss of power, but it may follow if there are too many that seriously affect the functioning of the site。
In particular, some websites will adjust their url links in their re-versions and even delete discards. Such a site, with fewer pages to modify urls, would hardly be problematic, but if there were a large number of pages involved, the site would probably be downgraded! The harm of the dead chain is particularly prominent during this sensitive period of adaptation. For the dead chain, we first do 404 wrong returns, then collect and submit the dead chain。
At the end
There are many reasons for the downgrading of the right to a website, but there must be a reason for the downgrading. The downgrading of the right to a website is a matter of urgency. Of course, the algorithm is, after all, procedural, certainly not perfect and comprehensive, and occasionally there is a misalignment of the algorithm strategy, leading to a loss of access to the website, but this percentage is certainly very small, and 100-degree complaints are the most immediate way to do so if they are true to the right to be reduced by the error of the algorithm. Again, the process of restoring power is a favored search engine, and it is better not to resort too much to optimising technology, to be simple and to pursue nature's best after the website has been reduced, until the reasons for the reduction have been determined。
There's nothing to say about the downgraded website, but to change it. It's no use to groan, no use to scold, no more useless to wait for recovery, or to change it yourself, the sooner the better, the more dangerous it will be, and this time the correction will be in advance for the next time. In short, try not to wait for the website to be downgraded, before we seriously attempt to build high-quality sites as required. Declines are instantaneous, but it will be very time-consuming to restore. It has been said that the 10 years of service and one minute of service should not lead to the downgrading of the website for unnecessary reasons. It does not matter that power is now reduced, that the submission is properly corrected, and that it does not wait for recovery。
