White wine never lacks black horses。
It took two years for a brand of white wine, from being born across the world to selling a billion dollars, to make a strong move to the third stairwell, and to stand firm。
Its name is gold soy, and the story is that this is one of two major undertakings after china's business legend, shiyu。
As a follow-up to the “gold ip” of the pole, gold sauce still tastes familiar in its style, like platinum in the brain。
What's unique about a new brand of white wine that can sell 750 million dollars in six months, a year that collects 200 group buyers and 30 stickers
Quality approaching the station? The truth is..
Founded in january 2020 and operated by inhuai city, guizhou, gold and wine industries, inc., the main business is the production and sale of white wine。
Its founders, shiyu, are no stranger to all, ranging from debt of 1 billion, to the return of “black money” and the emergence of the “gonnet” as one of china’s most legendary players in business。
It's from 100 degrees encyclopedia
According to official sources, the gold sauce is another major core business that, in addition to the roads, has been placed in the high hopes of shiguk. His first five-year plan for the first red sorghum in the gold soy sauce has come out: five years, five billion, the market
To achieve this “five-year plan”, steph once again sacrificed his “three axes” — quality + brand + endorsement. Through this three-board ax, the development of the gold sauce over the years has been a leap。
Since its inception, there have been more than 500 gold sauce and alcohol co-dealers, 60 brand operators and over 60 gold series brands and 200 gold series products。
But how much of the three-board ax does it have? Will it help him achieve his ambition
First of all, from a qualitative point of view, the quality is the “road ax” of gold sauce。
According to the gold soyade network, which is located within the 7. 5 km2 core of the sauce in the town of maotai, it now has more than 500 silos, produces nearly 5,000 tons of large-coloured sauce each year, and stores 20,000 tons of glycol。
In terms of quality, the golden soy sauce campaign has selected red sorghum above 500 metres above sea level and local high-quality wheat. It uses water from the red water river, adheres to the traditional brewing process of quexa, 12987, and has specifically hired national-level drinkers and china's first-ever wine master, lung tzu river, as master designer of wine bodies。
In the words of steph, the taste of the gold sauce is infinite. He had cited the example of an entrepreneur friend who had arranged the blinds of gold sauce and toilet wine at his home. The blind wine was 15 years of platinum and 15 years of platinum wine from the shop of the shao tai factory, with the participation of several professionals in white wine quality, “three of the five were wrong”, and the wrong person who thought that gold was a puddle。
So the first ax of the gold sauce seems impeccable, but is it true
From the survey, it can be seen that the gold sauce is operated by inhuai city, guizhou, gold wine industries, inc., a new company established in january 2020, which is known to have a very long production cycle, with ordinary sauce and white wine being produced for more than one year alone。
The gold soyade network, however, shows that its wineworks cover 420 acres, have an area of 90,000 square metres, own 1 music workshop, 10 wine brewing workshops, 500 silos, two production lines for modern filling, nearly 5,000 tons of large-coloured wine annually, 20,000 tons of base wine and 100,000 bottles of daily wine production。
The gold wine industry, which has been in existence for only three years, even according to the production cycle of common sauce and white wine, has only been in existence for about three years。
These doubts have also been raised that the money came from the media, financial book no. 9, which had written that the secret was hidden in the stock structure of gold sauce。
According to the research conducted, the shares in the gold wine industry in inhuai city, guizhou province, are held by the shanghai gold opens and tianbong brewery limited, in which 65 per cent and 29 per cent of the shares are held, respectively, while the former do not have the qualifications to produce white wine, while the latter is a white wine production enterprise in inhuai city。
A map of shares in the gold and wine industry in inhuai city, guizhou
Apparently, the gold sauce comes from tianbong brewery, inc., in inhuai city, guizhou province, so the high-quality gold bourbon, promoted by shiyu, is, like most of the three or four teams' brands of white wine, a sticker。
This is also reflected in the details of gold sauce in the skycat flagship stores. Although gold sauce overpacks are produced in the gold wine industry, the name of the factory is given in the details of the commodity。
The gold sauce came out of the factory, and the picture came from gold partner skycat's official flagship
So what's the quality of tianbong wine? Can we live with the words of shiyu-ju, "the mouth is close to the toilet"
According to official data, tianbong brews do not have a product award for which they have been officially selected, in other words, the quality of the white wine produced is not significantly different from that of the general sauce。
Also, in october 2021, tianbong brewery was corrected by the relevant authorities in inhuai city, guizhou province. In that document, the general office of the people's government of inhuai city issued a circular on the programme of work for the reorganization of the nature preserve “green shield” in tianbong city, tianbong brewery co. Ltd. And yingbing wine co. Ltd., the basic description of the brewing was as follows:
The tianbong wei brewery is located in two river villages in the town of the wine river, under the general control area, at point 2019 (no. 52-f-213-gk-0003). Established in september 2011, it covers an area of approximately 11200 m2, with two floors of brick-coated steel shed production workshops, with an area of approximately 4635 m2 and two floors of office space, with an area of approximately 1200 m2. Production size is 96 cellars with capacity of about 800 tons.”
This is in contrast to the presentation made in the tianbong network of wine brewers, where the self-presentation was: “more than 400 production cellars, more than 4,000 tons of large-coloured wine annually, more than 17,000 tons of silver wine in storage and 100,000 bottles of white wine in production lines.”
It is clear that the official promotion of quality in tianbong and gold sauce has been “optimised”。
It is worth noting that the above-mentioned change letter states that, until 15 october 2021, “the city of wynn industrial commerce and industry, the city integrated administrative enforcement bureau, and the town of wine river were legally seized and stopped by law from tianbong wei breweries limited”
Tianbong brewery is to be “completed for technical report preparation and validation” until 15 october 2022, and “completed for overhaul and reimbursement” by 30 october。
Then who's producing the gold sauce for more than a year after tianbong's brewing workshop is shut down? It's not known。
Brand = appearance + advertising? Actually..
With regard to branding, kang moe, the chief executive director of the gold wine industry, explained in detail at the chengdu sugar conference in 2021。
“first, the golden and yellow look of the gold sauce is very distinctive and has a strong visual impact, and second, it focuses on advertising on various landmarks in order to keep the gold sauce in mind at short notice and in perpetuity.”
This concept has been followed since then by continuous dissemination through all channels, online and offline, as well as by continuous advertising through channels such as sight, airport, high iron, high speed and new media。
Gold sauce, high iron. Pictures from the internet
These brand marketing techniques may be said to be no different from traditional liquor companies, but rather product packaging and advertising. Otherwise, all of these measures are designed to create the golden ip。
In fact, the way the gold sauce is branded is to build the “gold ip”, from product to packaging to brand marketing activities, to highlight the word “gold” and give people a sense of “gold nails” all over town。
On the products, the gold soy is “implementing the golden ip” by launching the golden dollar treasure series, the golden hall, the gold hall, the gold partner series, the gold brewery series, the golden age series, the golden dream series, and so on。
It's a gold sauce family product. Network
From the official web, gold sauce products are large and dynamic, effectively matching goldip。
The gold sauce is also unconscionable in product packaging, is dominated by gold, is designed in a concise manner, and uses a unique combination of golden barrel-shaped bottles + gold bellows。
Gold sauce product package. Picture from gold sauce officer. Network
This is similar to the strategy of platinum focused on the eye-ball economy — the unique style of platinum packaging, which, if combined with similar products, is always the first thing consumers notice。
And the same is true of the gold sauce, which also has a glamorous look and attracts the eyes of consumers。
On the slogan, gold sauce is chosen with the distinct “gold, soy, gold”, which is highly characterized as “gold”。
In the official product profiles, gold sauce highlights the thick “gold” branding elements, such as “prime”, “year”, “luxurious”, and highlights the high value and luxuries of the sauce under “gold ip”。
While the gold sauce is well advanced in the branding strategy of “gold ip”, it may seem to the outside world that the “gold” approach is not well suited to the external environment。
This is what the media “deep point” used to say about gold sauce: the prevailing economy, and above all the culture of social advocacy, says that the presentation of gold in gold sauce on the official web means “gold, at the top of the gold, with wealth and health...” but inevitably gives people a sense of luxury in advertising。
The view was also expressed that young people, who are now represented in the 90s and after 00s, are also gradually becoming a force for white wine consumption, and that it is now difficult for young people to accept brand elements such as “slurry”, “year”, “luxurious”, etc., and that they may not be too much of a “gold ip”。
The titans will succeed? Don't forget..
"record" is the most striking ax of gold sauce。
Ever since its creation, the gold sauce has been branded as a giant, and does not hide its identity as a “grandman-held stock” or a giant group of people。
Although in may 2021, in response to an investor's inquiry, the giant network stated that listed companies were not involved in any of the operations of the gold sauce nor had any equity investments been made. Indeed, the two are closely linked。
The giants group was founded in 1989 by steph. Its internet entertainment section is part of shanghai road network technology ltd. And the health industry is part of shanghai gold partner biotech ltd。
