By following the path of standardization, industrialization and branding, “i miss you” has succeeded in opening up an industry, leading an industry, promoting an idea and driving one economy。
Little red dates opened up big businesses
In the town of meng, new zheng city, new zheng's main area of red dates, it is amazing to still have a piece of palm forest. According to your chairman, ishi, these “iron crops” were the lifelines on which he and his people lived. However, the red palms of the red manau have not allowed the country-specific people to lead a prosperous life。
Due to the small scale, low technical and decentralized nature of the workshops, the new zheng palms, which have been sweet for thousands of years, can only be sold as specialty and have low economic value。
Turning around in the 1990s. The new man, zheng zheng zheng, who is represented by the gathering of stones, has opened the way for the exploration of the red palms as a big industry. Creation of fruit-processing workshops to standardize the production of red dates and to provide comprehensive services to date growers around the standardization of red dates。
With production standards, there is a basis for industrialization. In doing so, the red date-heading firm “i miss you” in exploring a system of industrial development that combines planting, processing and marketing, with bases and enterprises, using the “corporate-farmer” model to recycle orders and to create a “fate community” between date-farmers and enterprises。
With the increase in the size of the processing of red dates and in the level of technology, “i miss you” is a team of experts from outside the country who have developed more than 600 products for teams in the field of research and development of solid technologies, including 16 henan provinces, 6 henan provinces with the second prize, and 128 patents, which have successfully performed the legend of red dates “making” to “creation”。
To date, shin zheng has formed an industrial cluster of date products centred on the "first share of red dates" in china, which brings together over 200 red date processing enterprises of all types, processing nearly 80,000 tons of red dates annually. In 2016 alone, “i missed you” a business had a revenue of 2,076 million。
Brand-leading industries
When most of henan's high-quality specialty is still “naked”, the new red date has become the country's famous “star”。
In the history of the new red date, "i miss you" plays an important role。
Transparent chemical plants that walk in the "good thinking" of china's red-tree factory are seen across transparent glass walls, with a red-tree rolling over the waterline and then being sorted and processed according to different characteristics, such as size, colour, saturation and so forth ... The visible modernization and intelligent production capacity is shocking. The deputy managing director, “i miss you”, gave a presentation, “i miss you” built a whole industrial chain of red-trees, 100,000 tons of cold banks and pharmaceutical-grade gmp standard production workshops, autonomously developed advanced smart production lines within the industry, and set up an e-commerce smart distribution centre, guaranteeing quality security for products from source to processing to sale end。
As the leading firm in the country's industrialization of agriculture, “i wish you” had 578 registered trademarks and 69 patents; the criteria for de-poaching the date were established by the national quality control board as national standards; and products included over 600 individual products of four main types, including commercial gifts, leisure foods, with a market occupancy rate of 16 per cent. Last year, the shanghai school of social sciences published china’s agricultural listing company branding index, “i miss you” fifth in the value of up to $7 billion。
In addition, “good thinking” has innovative business models, centred on the preservation of date palm trees, based on the wealth of date palm resources, local human history and the advantages of the “good thinking” business brand, capital, red date markets and districts, with the aim of protecting date palm trees, developing date-palm resources, excavating date culture, yellow emperor culture, hatching date-palm agriculture, using family farming, leisure agriculture, tourist farming and facilities agriculture as vehicles for the acquisition and rental of “good thinking” red date fairs, and successfully mapping out a new three-farm model that is both policy-compliant and promotes the culture of red date and that is more economically efficient。
At the present time, the mandarin city and the mandarin day fair in china have formed an organic link between the collection of raw materials, processing, displaying, logistics, marketing, experience and tourism, and a new industrialized agricultural cluster that integrates three industries in order to innovate and integrate new industrial models for rural development and foster new dynamics for economic development。
A red date, and the brand power behind it, is much more than that. For 26 years, from shinjheng to xinjiang, “i want you” to be married to a unique “red economy” of the landscape, and to move out of a unique path of industrial migration。
Starting in 2007, “i miss you” has been developing production and processing sites in aksu, xinjiang, jojo, etc., in large areas to grow new zhengcheng dates to alleviate the shortage of native dates. As a result, a large number of new date farmers and brokers travelled between shinjon and xinjiang as migratory birds. Today, there are no fewer than 20,000 new zheng people in the south who are involved in the planting, management, trafficking and processing of red dates。
According to zhong zheng zheng, 10 million acres are currently under cultivation, of which 5 million are under cultivation, representing an average of over 1 million seedlings annually transferred from zheng zheng to xinjiang。
Today, shinjheng has gradually formed the country's largest collection of date trees and date products。
Culture leads the big idea of "good thinking about you" as a product, and more about branding; "good thinking about you" as a business, more about culture; and "good thinking about you" as a food, more about health. “i miss you” in keeping with the concept of “conscience engineering, moral industry”, in conjunction with the national health strategy, by establishing a base for the management of raw materials through the strategic deployment strategy “to create a standard food lifestyle in china”, implementing standardized “process agriculture” management standards, building 360 degrees of transparent plants in accordance with medical and sanitary standards to safeguard food safety, using intelligent factories and intelligent workshops; creating the datebook, the road to think about you, the internal journal of your culture, vertically expanding the deep processing and development of raw date products and nuts, beans, cereals, medicinal foods and sources, deepening the product chain and industrial functions, satisfying the differentiated needs of consumers, building a diet diet, making the culture of red dates more popularized and affordable。
The establishment of the red date fair, through more than 10 boards, such as “over 400 red date specimens”, “red date medicine”, “red date nutrition”, “red date layout”, “red date history”, revealed the health culture of the red date, the festivities culture, the grateful culture, the culture of agriculture, the low-carbon culture and the spirit of woody food. Through the advantages of the new 180,000 acres of ancient trees and the country's culture, the national tourist board has identified it as a model for the national tourist industry. “i miss you” is even more proud that the way people eat their dates is changed by “brand + cultural leadership”, that people who don't eat their dates start eating their dates, that people who eat their dates occasionally start eating their dates often, that people who have problems with their dates now feel convenient, that people who don't know how to eat their dates now know, that they understand the benefits, that they know what dates are better, and that red dates and what mix are more nutritious。
The heavy social benefits drive one economy
The implementation of the “one-way” approach to development is aimed at enabling industries to move out with technology and services in order to continuously improve the benefits and competitiveness of integrated agriculture around agricultural efficiency, increased farmers' incomes and greener villages。
In 1995, “i missed you” bought the first date from xinjiang, when less than 10,000 acres were planted, at a price of $2. 00/kg. Then, with a great push of “good thinking”, 100,000 troops went to xinjiang, 60,000 shinjuan people's technical aid, 100 “good thinking” people were stationed in xinjiang, building full capital subsidiaries in joao, aksu, khami, setting up trading platforms, helping date farmers to open up the xinjiang palm market and bringing the red date brokers together to generate wealth。
Sun winch, former vice-president of the new zheng city institute of tree science, has been studying date trees for more than 30 years. He has retired and has been rehired as a senior technician and has been stationed in ruoxin for a long time. From shinjheng to xinjiang, the red economic belt created by “good thinking of you” also unites the deep national friendship between the two hanwi peoples。
In 2016, “i miss you” if the company is to establish a “family of national unity” with the village of gotamu, waji canyon, jojo county, to establish a national unity and harmonious civic relationship. For local date farmers, i think you are not only the most familiar business, but also a trusted partner。
To date, xinjiang has grown 10 million acres, one third of the country's total area. The largest production of dry fruit is also a 30 million acre, representing 99 per cent of the global total. The price of the date reached a peak of 50 yuan/kg, with up to 1 million people involved in its cultivation. By way of example, the net per capita income of farmers and pastoralists exceeded $30,000 in 2016, eight years running in the first place in the 12 western provinces and cities, and the annual rainfall has increased from 17 mm to 63. 6 mm today。
The land is green, people laugh, poor hats are thrown, date farmers are rich, their pockets are full, there is rain, the environment is better, and the hanwi people are more harmonious. Together with cotton, xinjiang's red and white economic engine was achieved, and in xinjiang it became a “solidarity tree, harmony tree, rich tree and eco-tree”。
Innovative capital agriculture for modern agricultural complexes
The director of the general finance institute of the people's university of china, bedo, stressed that social and financial institutions and investment institutions were not sufficiently focused and involved in rural finance, and expressed the hope that more resources would be made available to “farmers and rural communities”, as a result of which financing bottlenecks were a prominent challenge in achieving modern agricultural connectivity. The promotion of “one-way” agricultural investment cooperation is aimed at establishing stable, sustainable and risk-controlled financial security systems, innovative investment and financing models, promoting cooperation between government and social capital, building diversified financing systems and multi-level capital markets, developing inclusive finance and improving financial service networks。
The next step is to “good think of you” by forming a stock group to focus on the reform of the new financial system, to make full use of the resource advantages of listed enterprises, and to create a fund to invest in industry and equity, based on strong financial resources, that will truly solve the “long-term difficulties” of agricultural finance, make the vision a reality, and make the plan a reality。
The construction of small red-tree towns, the creation of creative farming and niche farming complexes for the development of leisure vacations, tourist tourism, old-age raising, farming experience, with the focus on special industrial engines and tourism attractions, building on core industrial parks and leisure clusters, forming a comprehensive structure of industrial extension rings, residential development and community support networks, extending the agro-industrial chain and value chain through geographical differences, distinctive advantages and diversity of forms, and demonstrating the lead for ecological agricultural development in zhengzhou and even in henan province. The project is planned to invest a total of rmb 1. 15 billion and, to date, rmb 120 million。
Innovative business models guide medium- and high-end consumption
With the rise of internet shopping, “buy-and-buy” has swept the globe. The vision of the “crackers” is no longer confined to their own commodities, and imports are increasingly favoured. In a report on consumption trends of transborder electric powerers under the banner of the kyoto group, “the way forward” was published at the kyoto institute, where high- and middle-end agricultural products almost monopolized imports of explosives。
In the future, “good thinking” will focus on the basic orientation of the market “to meet the demand for the upgrading of traditional consumption with quality enhancement, to meet and create new demand for consumption with technological, product, industrial model innovation, to secure basic consumption, to increase quality consumption, to capture high-end consumption, and to lead the upscaling of the industry with consumption,” with the corporate strategy of “to create standards, healthy, food style lifestyles”。
On the one hand, the product is king. The development of new original dates, nuts, pulses, rice and medicinal homogeneity products has been expanded from the four levels of “commercial gifts, accompanies, home clothes, leisure clothing”, in accordance with the requirements of the “single-use, single-use, one-week-use” specifications。
On the other hand, channels are upgraded. Based on the three main business systems of the entity stores, electricians and merchants, the chain of stores will adhere to the “1+2” model and fully capture 100 million markets around the six key markets; the electrical outlets will use the key term “inventory mode explosion, precision operation, data-based product innovation and management, wind-marketing, c2m member screaming experience” to develop a comprehensive strategy for product innovation, membership experience innovation, platform cooperation innovation; the commercial super-channel will focus on the “eight-point focus” and build the market base through team, product, regional, channel, and store strategy, and complete 5,000 ka-gate coverage, creating a network of 100,000 bc-shops; and the whole-channel marketing will be carried out through the “good thinking of you” cloud-business platform + crowd-based logistics platform, with the involvement of electric operators, mobile end-end and door-shops, in an efficient manner, with the aim of expanding its business range from 500 metres to 3,000 metres to achieve integrated marketing across the entire channel。
At the same time, investment in and introduction of community-based smart platforms for agricultural products, the construction of a full-fledged omo electrician smart terminal, building on the power of the industry-wide economic chain, are making a good use of brand power, breaking down the last “100 meters” of community electricians, and effectively introducing brand + new business models into brands, brands + supply chains, brands + capital agriculture, so that you can think of brand + strategies as an organic complex, leading china's agricultural brands to another step on the international stage。
The “across the way” construction initiative proposed by general secretary xi is a great undertaking that requires great practice. “i miss you so much as a grain of sand and a drop of water on the road to construction, moving forward one step at a time against the established strategy, capturing the results one by one, giving gratitude to all levels of government for their interest and support and giving credit to their fellow farmers. Henan's flag, chinese card
It's going to work on the supply side
Is the new zheng date business able to “take care of” when the industry grows bigger and the brand is in the middle of the day
The deputy director of forestry of the city of new york asked a sharp question: in recent years, the area under 100,000 acres has been grown with a shrinking trend; some of the date farmers have been quick enough to prevent the loss of quality due to the decomposition, cracking and indiscriminate use of oxytocin in the rainy season; some have felt that hard-earned dates were less profitable than working in nearby businesses, and have been left unmanageable and largely “seeing the harvest”... .. Where will the new local red-tree brand be
At the same time, many of the officials responsible for the deep processing of zheng zheng have focused on xinjiang's production base. As one of them, chang zhiyong, the managing director of henan palms, inc., began in 2008 to plant over 1,400 acres of land in aral, xinjiang, and when the date matures, he returns to zheng zheng to process products such as ready dates, date sheets and walnuts。
In this regard, the general agronomist of the new zheng city council of agriculture, jia, is deeply concerned that, for a long time, people may forget the new zheng date and only remember xinjiang。
Faced with the problem, we can go a long way. It recommended that the government should strengthen its policy direction by encouraging more enterprises to establish demonstration parks, exhibition parks, etc., and guarantee the area under cultivation and the quality of the date; increase its investment in the establishment of nurseries for the collection of quality resources for good seedlings and the quality of the items of the date; and increase its efforts to develop the economy under the forest and to mobilize the farmers to grow the date trees. “i miss you” in the context of the national health strategy, which aims to create a standard healthy lifestyle and to deepen the product chain and industrial functions to meet the differentiated needs of consumers。
A flower is not a spring, but a full garden. As long as the new zheng palm industry moves on, and works hard on both sides of the “smoke curve”, there will be more “red date legends”. Zhou yinghua
