Channel u is a platform for the matching of well-known online advertising resources by acchi, bringing together 100,000 high-quality advertisers and service providers at home and abroad, providing resources such as media openings and proxy operations to support efficient interfaces between ab and ab
Last week, a home-branding owner told me something very contradictory。
"old chen, i know that ai traffic is important, and i want to take a place in ai. But i don't think it's a good idea to do the geo thing."
I asked him where he was going。
"just feel, a little low."
It's not his idea alone。
Of the bosses i've been talking about, six out of ten have this mind: trying to take over the entrance to ai traffic, but not thinking it's high enough。
If you want traffic, you don't want it to be decent。
I know that mind too well。
01
The bosses think geo "low,"
How did that come from
It's not the geo itself, it's two things that stink at the public impression of geo。
Number one, 315 exposed。
This is the 315th night that brought "ai data to the public." one of these acts is named: malicious marketing using geo technology。
A lot of bosses remember the word "geo" and don't notice the word "bad marketing"。
And the result: geo = ai poisons, which is planted in many bosses。
Number two, low-cost service providers。
Over the past year, a group of low-priced geo service providers, under the banner of "secure first", have gone crazy about making lists, bulk distributions of low-quality content, and falsifying sources。
These operations are indeed low, and they are closed and regulated。
But the bosses equated "servicer's approach" with "geo's thing."。
When two equals were added, the position of geo in the minds of the bosses became: irregular, non-impressive, unable to take the stage。
02
Twenty years ago, seo
It's the same
Geo is in the same position as seo 20 years ago。
In the early 2000s, 100 degrees had just risen. A group of people do seos, with key words stacked, hidden text, bridge sheet jumps, etc。
What was the industry's impression of seo?
Cheating, cheating, black hats..
Same as today's impression of geo。
But then what happened?
Gradually upgraded algorithms, black hat seo was washed and white hat seo survived。
Over the past 20 years, instead of being dead, seo has become one of the most basic and effective ways of obtaining access to digital marketing。
Now any decent brand, the network is the standard. No one thinks to do seo doesn't get in。
Seo was officially named not because seo had changed, but because the people who were really doing the right things survived and the wrong ones were eliminated。
Geo's going the same way now。
It was the black hat geo that was knocked out, and it was malicious marketing that regulated it。
Compliance geo, which communicates real, accurate and complete information on the brand to ai for better recommendation by users。
It's not that slow at all。
03
The nature of marketing:
Where's the user time? Where's the brand
Leaving aside the subjective judgment of "geo low," we return to a fundamental question。
What are you doing in marketing?
Traffic. Guest funds. Conversion。
Then you have to ask:
Where's your target user now?
Twenty years ago, you were doing seos at 100 degrees。
Ten years ago, you used to be a twitter user, you used to be a public sign。
Five years ago, the user was shivering short videos, and you were shivering for content。
Users now search in ai for information, ask questions and make decisions。
You ask for "what's within $500?" ask for "what's in the renovation company?" ask for "what's in the lead?"。
The user's decision entry is moving from the search box to the ai dialogue box。
Where the users are, where your brand will appear。
It's not a question of how long it is. It's a question of where you are。
You don't have a voice in ai, the user finds you without you。
Without you in the a. I. Recommendations, you don't exist at this entrance。
Not in ai, not decent, absent。
04
The country hit ai with poison
Not the geo itself
Make it clear again because too many bosses are confused。
The text of the initiative is as follows:
"to poison ai data by tampering with training materials, forging authoritative data, using geo technology for malicious marketing."
The key to the word "bad marketing"。
The use of geo to falsify the source of the letter, paint false material, manipulate the ai output, which is an ai poison and which the state is going to fight。
The use of geo to transmit real brand information, product parameters, client cases, and certification of qualifications to ai for more accurate referral to users is an added value of information and state protection。
Technically neutral, see how you use it。
In the era of search engines, seos were used as black hats and seo brands were used to get customers. It was the black hat, not the seo itself。
The ai era is the same. It's the poison that's being poisoned, not the geo itself。
You can't see it until you remove the "geo" from your head。
05
Three things you have to do now
1. Remove the "geo low" question from your head
There's only one criterion for your marketing:
Where your target user is, where you're going。
Users search for information in ai. You have to let ai find you and recommend you。
It's not low, it's basic。
2. Looking back at your seo, how much long it gives you
Twenty years ago he was the ceo of seo, and he's still eating seo's long-acting flow。
So is geo. You're set up now, and three years later you're eating ai's long-acting recommendations。
The sooner we do it, the better。
3. Geo by compliance, only real content
The official network is complete, official accounts are continuously updated and covered by industry media。
Each of these three moves is compliant, each is bright and each is helping ai to know your brand more accurately。
The guidance never subsided。
At the end:
A lot of the bosses are stuck at a mental juncture:
If you want to be a g. O., you're afraid they won't get into it。
It's a mental crisis. The owner of the seo 20 years ago, too。
But 20 years of evidence shows that brands that actually occupy positions at the search portals are the most efficient and least costly traffic。
Geo's an ai-era seo. The user time has been moved to ai, so your brand will keep up。
It doesn't matter if it's called geo or the future。
What matters is that where the user is, you are。
That's the essence of marketing. Can't run。
