In the 11th year, cars and electric power stations sacrificed their magic, built a normal platform, bought a car with full money, engaged a gang of social electricians, or continued to work on a special-priced car... In any case, it was extraordinary。
Two 11s are a festivities for the internet and a grand exam for electrician platforms. On november 11, at 2400 hours, with the last mouse click, this massive internet-buying party for the entire population finally ended。
Am has collated the data published by each country and has identified several points that need to be addressed:
How does this compare with the data published by the motor home
There are several key figures in the data on vehicularity: 530,000 orders and 158,000 deals. It is to be explained that 530,000 orders refer to a full-station sales trail (excluding telephone orders) rather than the number of orders paid。
Am learned that, throughout the 11th day, there were 26,000 and 37,000 purchase orders, respectively, for the two vehicular and vehicular platforms, with a cumulative total of 63,000 orders。
The sum of $158 million, on the other hand, refers to the number of transactions made on november 11, which were confirmed jointly with b (business) and c (consumer). The sum of 15. 8 million is not the total turnover of easy cars and excludes the number of merchandising cities。
Of the total of 37,000 orders published by the automotive house, the sum of the purchasers who paid the down payment and the purchasers in full. Of that total, 2488 vehicles were purchased, representing approximately 6. 7 per cent of the total purchase order volume
2. How do we distinguish between the data of the new wave and the sky cat
The data released by the new waves refer to sales brought by the new waves and weibo themselves, as well as sales by the new waves at the skycat flags。
The other brands are sold at skycat's flagship shop。
The following are detailed data for each country:
E-car net: paid 63,000 orders
According to official data, this year a total of 115 brands, more than 800 models and more than 6,500 cars were involved in the twin 11 event. On 11 november, the total number of stop orders reached 532,331, five times higher than last year。
Of course, the purchase orders are far from the actual turnover and reflect the number of sales trails. Another set of data available to the writer might better explain the performance of etc-11: as of 11 november 23:59, the two main electronics platforms for car-for-cars were receiving 26,000 purchase orders and 37,000 payment orders, respectively. It was also said that 63,000 orders had been paid on 11 november。
According to the data, on that 11th day, out of all orders for which advance payments had been made, the number of confirmed transactions was 15,796, with a total value of $1,873 million. On december 12, the official release of the data on the sale of a car exchange platform, another major platform, is expected。
How is the turnover calculated? The president of swing gyeongning, ei cheuk, described the data as being validated with b (i. E. Business) and c (consumer)。
With regard to this year's double 11 data, shun gyeongning's evaluation was general and, according to him, as a regular electrician, every day of car exchange could generate 200,000 sales leads, with 530,000 orders on that date being only normal and not including the number of telephone orders。
Shao gyeongning also explained yesterday's much-defended issue of twitter dissemination. The number of orders is not the same, and it is normal for one person to have 1. 4 orders. “why does one person have to have one order for each of the three purchasers of clothes?” in fact, i think the data itself is ok, but the way to delete it is a little confusing。
On 14 november, the third quarter of the newspaper will be published by e-car. According to shao gyeongning, more data on double 11 performance will be available in the financial statements. “the reason for placing the release date of the financial statements after the double 11 is to add the double 11 data”, which, in his view, is the self-confidence and bottom line of the car。
Automobile home: total order of 37,000 fully paid for 2488 vehicles
According to data published by the house of automobiles, there were 72 car brands, 3838 models, and 7352 dealers were involved in the activities of the house of automobiles during the eleventh period。
At 2400 hours on 11 november, a total of 3,7117 cars were ordered for a total of $6,054 million, of which 2488 were sold and 223 million were sold. Of these, full-cost car purchases are the focus of industry concerns, with sales accounting for about 6. 7 per cent of total orders and sales for about 3. 7 per cent of total sales。
It should be noted that the total amount of purchase orders referred to here in the automobile house refers to payment orders, while the 530,000 vehicles in the vehicular area, referred to above, refer to registration orders, which are not dimensions。
Full purchase of cars is a concern within the industry, and the vice-president of the house of automobiles, ma, has just stated that “even one is a bet on the future”. Previously, the ceo of the automotive home stated that the main task of the house this year was not to sell how many cars, but to lead the car electrician to a historic leap from precision gathering to trading。
According to data published by the automotive house, the total number of fully paid car purchase orders as at 1 hour and 40 minutes after the robbery amounted to 2,000, while on 11 november, the figure was set at 2488. In other words, within the next 22 hours of the second 11 days, the total number of purchase orders increased by only 488, an average of 22 per hour. In our view, the full-cost purchase of cars at this car house has made the demand at the communication level stronger and less meaningful. Even so, it is a window open, because even a small number of car buyers are an improvement。
New wave: cumulative number of bookings from 16 october to 11 november
This is the first time that the new wave has participated in the autobots war, and the new wave and weibo have joined forces to create the "two-to-one car-buy car car" festival。
Official data show that since 16 october, when new sky cats bought car carnivals 11 and 11 november, the event ended with a total of 220,756 orders, which lasted four weeks, the total number of orders increased nearly fourfold compared to the joyous car-buying season, with 100 million site visits and 30 million visitors。
So the question is, what's the difference between the new wave and skycat data? Any overlaps
The author learned with interest that the data published by the sina weibo vehicle refers to the sales generated by sina weibo and the sales of sina weibo vehicles at the skycat flags. The other brands are sold at skycat's flagship shop。
In addition, the 220,000 units were for payment orders, but were data for the entire activity phase, not double 11 days。
As a social electrician, the new wave cat's fight this year is still of concern. As traditional portals, they have voice and credibility for their users; microblogging provides not only access advantages, but also accurate large data screening and flow advantages; and skycats are mature electrician platforms with brand effects that have accumulated over many years. The suv + weibo + skycat, a combination that is conceptually valuable, is a kind of redeeming vehicle if, after several grindings, the suv can break through the road。
In his blog, susunnon, the chief editor of the new wave automobile, summed up:
“to be honest, each family has its own difficulties, but it is expensive to insist. The advantage of the new wave lies in the number of users and the high level of trust, the high conversion rate of users detected through microblogging with precision, the non-cost purchase of traffic promotion and the fact that users are willing to pay large down payments, which are not comparable to other portals. The system of regional services for homes and easy-to-cars is better in place, and children are better equipped with wolves, expensive, fast, and professional than electricians' websites.”
Searching fox cars: 1. 25 million sales trails
According to officially published data on fox search vehicles, during the two-xiitory period 1,253,243 lines of sale were harvested, representing more than 40 per cent of the mobile end. “this year's double 11 sales trail increased by more than 100 per cent over last year.”
For fox searches, the significance of this year's double 11s is more in a way that you know and are good at. As an old portal, continued attention to the electricity sector。
In an interview with central television, the deputy general manager of the fox searching automobiles department stated that “prices” were the focus of consumer concern at the current stage, and that the first issue to be addressed by car electricians was fair and transparent prices。
It is known that in the future fox search vehicles will continue to be heavily invested in car electricians. “as the industry environment changes, the focus of consumer attention may shift from a single price to a full consumption experience. Fox-searchers have in recent years set up specialized product, technology and operating teams, not only to launch several innovative products, but also to speed up deep tillage in the post-market area and to create the basis for the development of services by car electricians.” an analysis of future car electricians' development was made。
Skycat: 57. 1 billion on the line. Car's not yet announced
According to the information received, during this double 11, the skycat platform had 43 car brands and 414 car models sold online, and 31 brands, including tesla, had opened flagship shops in skycat, and the number of brands and models had risen significantly compared to the previous year。
To date, skycats have not officially published a specific turnover of automobiles. However, the use of surplus cars by skycats and the promotion of the split-payment model are undoubtedly very attractive to consumers. In addition, collaboration with the new wave has resulted in a large number of hits and precision users. It can be expected that the turnover of skycats will not be too small for 57. 1 billion。
This can be seen in the current sales of skycat flagship stores:
Chevy: double 11 sold a total of 8606 cars, ranked first
(a) overcrowding in shanghai: 17 hours on 11th day, over 1,000 orders
Beijing vehicles: 2366 orders were received on line at 2400 hours on 11 november
Chris: 500 chili windsor 2 sold out in three days。
