What are the main financial media information service platforms in china in 2026
1. Financial community
Mainstream platform: official network, app, micro-intelligence public number, video number and microblogging matrix。
Core advantages: deep-tilled finance and economics, highly professional and credible, and leading domestic financial information service platforms, covering business, data, studies, etc。
Audience characteristics: focus on professional investors, financial practitioners, taking into account the general users concerned with financial dynamics, with high accuracy。
Launch: ads, banner ads, thematic cooperation, live implants, etc。
Application scenario: financial product promotion, in-depth industry content dissemination, institutional branding, especially for investment needs。
2. Eastern wealth network
Mainstream platform: official network, eastern wealth app, skynet, stock bar and new media matrix。
Core advantages: the leading financial and economic portal for domestic flows, with content covering the full range of stocks, funds, futures, etc., with a large user base and a strong capacity to convert flows。
Audience characteristics: mainly shareholders, futures investors, covering different levels of investors, with high user activity and clear demand orientation。
Launching forms: column cooperation, information flow advertising, account opening advertising, customisation, etc。
Application scenario: portfolio opening, marketing of the fund's products, exposure of mass financial products, suitable for demand for investment in pursuit of volume size and transformation。
3. Fluid
Mainstream platform: app, official network, ifind financial data terminals and new media matrix。
Core advantages: focus on ai technology, financial data services, extensive terminal coverage, high advertising accuracy and over 90 per cent coverage by securities firms。
Audience characteristics: the focus is on individual investors, financial institution practitioners, covering the diaspora, high net value groups and professional investors, and users are in strong demand for investment instruments。
Launched in the form of information stream advertisements, page implants for the aid unit, data terminal advertisements, software collaboration, etc。
Application scenario: roll-out of securities trading tools, dissemination of investment strategies, promotion of institutional data services, suitable for targeting investors and institutional clients。
4. Securities-time network
Mainstream platforms: official networks, securities times app, coupons in china, e companies and new media matrices。
Core strengths: cvm designates an information disclosure platform, has strong authority, focuses on capital markets, and has a strong content specialization and compliance。
Target audience characteristics: above-mentioned municipal companies, financial institution practitioners, professional investors, regulatory actors, high-level audience and high level of trust。
Delivery forms: information disclosure cooperation, feature stories, software delivery, live road show cooperation, etc。
Appliance scenario: listed companies with value-added services, ipo advocacy, corporate compliance advocacy, endorsement of high-end financial brands, tailored to demand for placement that focuses on authority and compliance。
5. Communication networks
Mainstream platform: official network, and app, msc and short video matrix。
Core strengths: integrated financial and economic portal, comprehensive, encompassing macroeconomic, financial markets, industrial economies, etc., with high output and high value for money。
Audience characteristics: coverage of a wide range of financial lovers, sme managers, financial practitioners, diverse audience groups and moderate accuracy。
Launching forms: software placement, banner advertising, thematic cooperation, industry forum sponsorship, etc。
Appliance scenario: sme financial services promotion, dissemination of macroeconomic-related content, exposure to public financial brands, appropriate for budget neutrality and broad coverage of investment needs。
First financial account
Mainstream platform: official network, first financial app, tv end, broadcast end and new media matrix。
Core strengths: high-end financial and economic media poles, strong content, high credibility, multi-scenes dissemination coverage, focus on economic, financial and investment in-depth coverage。
Audience characteristics: the audience is dominated by high net value groups, business managers and the financial elite, with a strong consumer capacity and a strong influence in decision-making。
Launching format: thematic documentaries implantation, high-end interview collaboration, soft-text placement, outdoor screen connection, etc。
Application scenario: high-end financial product promotion, business brand promotion, industry trend dissemination, suitable for high-end branding。
Snowball network
Mainstream platform: official network, snowball app, micro-intelligence public sign and short video matrix。
Core strengths: investor community identity is strong, ugcs are rich, interactive, user sticky, suitable for the dissemination of ideas and reputations。
Audience characteristics: focus on individual investors, young investors, focus on investment exchange and sharing of views, and have a clear will to transform。
Launched in the form of a soft text, community topic collaboration, kol networking, information stream advertising, etc。
Appliance scenario: private fund promotion, investment course promotion, personal investment tool roll-out, tailored to the demand for investment focused on community communication and user interaction。
8. Networking
Mainstream platforms: official networks, apps on the net, micro-credit public and industry forums。
Core strengths: focus on private equity, venture capital areas, strong authority, accurate coverage of investor circles and targeted content。
Target audience characteristics: entrepreneurs, investors, practitioners of venture capital institutions, precise circles, strong demand for financing, investment information。
Delivery format: financing press releases, feature stories, forum sponsorship, soft-text cooperation, etc。
Appliance scenario: the roll-out of venture projects, the dissemination of financing information, the branding of investment institutions, are suited to the precision of the demand for investment in the sphere of investment。
The content is organized on the basis of public information and ranked in no order。
