The internet era has changed people's lives. In the past two years, the concept of internet+ has been ablaze, and the combination of internet giants and the automobile industry is no longer new. Then the mini-editor came to take stock of the shape of the major electric power platform and see what their characteristics and shortcomings were。
Skycats (b2c mode)
Ali baba can be said to be the nostrils of the chinese electrician, with two main platforms: porcupine and skycat. It combines resources such as a car, car parts, second-hand cars, which have channels such as cars, car supplies, etc. On the front pages of skycats and porcupine, and has even launched spare-fish used-car platforms to move into the field of second-hand vehicles。
In fact, ali’s main online sales model for automobile products is an integrated electrician platform model, just like the one on skycats and other products on treasure hunts. Ali provides a platform on skycats, poachers, car manufacturers and distributors on the platform, booking on the user line, offline lifts, or underline experience. Its platform has the advantage of having a wide range of users. However, the special nature of automobile products and the fact that the coverage of users is not vertical (not just a platform for the sale of cars) tend to result in undesired sales as a result of the fact that users are simply browsing through the platform and not buying as quickly as other products。
To promote online sales, ali has also provided a rich way of purchasing cars, which is summarized in three ways:
(1) purchase of full-cost vehicles
For some of the models, the user can pick up the vehicle at the end of the line by paying the full price。
(2) premium purchase car (whole sale)
A model of car purchase by alili push, with a preferential fixed amount on line, after the general user communicates with the merchants on the vehicle purchase interface and determines it, a down payment is made at the mall, the user receives a text message code, and the user uses the electronic code to see the price of the car at the real store and buys the car at the end。
Advance car purchase process:
Particular attention was paid to the fact that a pre-paid new car would not be refunded without the seller's liability after the deposit had been delivered, without supporting an unjustified seven-day return for the purchase of the goods, and that all payments would have to be made at the end of the advance sale。
(3) purchase of vehicles in phases (second loans)
It had to be said that ali had taken the lead in setting up the car finance and that users could purchase cars online using the car-second lending platform. Get the code and pick up the car at the store。
Kyodong business city (c2b model)
In recent years, the foreign military forces in the capital city of kyoto have emerged, and the advantages of its regulatory logistics have led to increasing user preference. The special feature of kyoto is that all of the electric company's business, the car, is being bought under the umbrella of an investment company that has more authority over cars. The website has a lot of good car-buying shadows. The pattern of car sales for ex-cars is based on a c2b model that is completely contrary to ali b2c。
This model is called the lowest-price model, whereby when the user looks at a medium-priced car on the town of kyoto, the user can advance a small down payment (up to $500) on the town, and the user can obtain offers from multiple vendors, and the user can then choose the lowest price satisfactory to the user and obtain an electronic voucher. Users may then visit the designated entity store to see the car and, if desired, prepaid the deposit cart at the entity store. This is a very human model for car purchases, allowing users to truly achieve the same options online。
However, the weakness of “favorite-buying vehicles” is that most of the car buyers are still in favour of the traditional line because of the fact that they are not widely available; thus, the platform is highly unfavourable: distributors do not have much need to use the small number of customers on the platform and are therefore less competitive. So the platform "way buy" will not work as well as expected. The c2b model would have been a big hit if the car electrician had become popular。
Suning, guo-mi
Suning and kuo-mi are also involved in cars as old-fashioned electrical products platforms, but they are more focused on auto parts, decorations, car appliances, and so forth. For the sale of the car, suning and kuo-mi have taken their own way of doing business, both in brand and type, much less than kyoto and tianyu, and they are somewhat under-represented in the preferential policies of the car。
The purchase of vehicles is also carried out in full and down payment, and it is worth mentioning that sunin is responsible for the distribution of the whole of his own car。
Summary
From the above inventory analysis, it can be seen that the inevitable link between the current car electrician and the user's order on the platform is essentially the dealer's level. The reason for this is that automobile products are not easy to find, food on skycat platforms, fast market, household electricity, etc. (paying online, just waiting to collect at home). One reason is that other commodities can be stored in large quantities, and cars are not so easy; the other reason is that cars also involve test driving, feelings, and maintenance and maintenance after sale. Moreover, many people still consider the price and payment factors, and the vehicles sold on the platform remain unattractive due to the existence of the chain of manufacturers, distributors, etc., and there is a lack of trading methods for the payment of large amounts of car money (lower banks on line). There are also many online pilot and after-sales services, and the electrician platform appears to be an empty shelf and a mere online promotional platform. It is believed, however, that in the internet era, electricians are now becoming more mature and that a truly vehicle-friendly electrical platform will emerge in the near future. The author will also continue to focus on the innovation of the new electric platform for cars。
Are you going to pick a car directly online
