For example: 219. 136. 248. 149, most of the sme websites are divided by a server
Several virtual hosts share a server and an ip address with multiple websites and hundreds of web servers share an ip address. For the station chief
Lower costs, but potential risks to the ranking of the search engine on the website are as follows:
1 other sites with shared hosts, if punished by a search engine, will more or less reach your site. If there's a website under the same ip that cheats, then our search engine will be on the ip
Punishment is imposed on all websites below. Fortunately, however, most search engines would not be so arbitrary, as google would normally not impose such collateral punishment。
2. If the search engine penalizes some spammer servers whose ip is considered spam, all websites under the ip will be implicated, thus reducing their ranking
Or be removed from the search engine。
It's the most interesting place on the web site
The text must properly appear and be "focused" meaning that user reading habits give priority to reading — from top to bottom, from left to right — as the focus of keyword distribution
Positions, including: top, left, title, 200 words in front of text. The presence of keywords in these places is more useful for ranking. Like introducing a text site with keywords
At the top of the website (this place is usually arranged for the banner ad). The advantage of doing so is to get users and spiders to know the site as quickly as possible and to focus on it
In bold, it is important for its ranking. The code is as follows:
The station is a non-commercial website designed to provide a learning and communication space for a wide range of search engine researchers. You can find a lot here
Information on search engine optimization (seo information, articles), website optimization. This information will help you to optimize your website to fit the search rules of multiple search engines
So get better rankings。
3. Hyperlink text (an anchor text)
In addition to the conscious use of keywords in navigation, site maps, anchor text, hyperlinked text can be added artificially. For example, a child-dresser's website can add the following industry resources:
The chinese children's dressnet, the chinese children's dressnet... And links to the "child's dress" text for the purpose of adding the hyperlinked text. It's also worth mentioning when adding friendship links, i. E. To objects
It better include a web site with your keywords or related semantics。
4. Header label
Is the text in the text title. The search engine values the text in the heading line. The use of bolder language is also often found in keywords。
5. Picture alt properties
The search engine cannot capture a picture, so the addition of a keyword to alt, which is a graphic attribute, is a good way to find the search engine, and it will think that the picture is consistent with your key words
So it's good for ranking. The english web site may also consider including keywords when selecting domain names and naming web folders (with short lines for key phrases)
For example, www. Made-in-china. Com。
Search engine optimization core: keyword policy
Based on the statements entered by potential clients or target users when they found your website in the search engine, the concept of keywords, which is not only central to the optimization of the search engine, has emerged
It's the core of the entire search engine marketing
Selection of keywords
First, you identify your core keywords, then group them around the core keywords to produce keywords or short sentences. For businesses and businesses, the core key word is their scope of operation
Examples include product/service name, industry positioning, and business name or brand name. In summary, the following techniques are used to select keywords:
1. What keywords will be used to consider potential customers when searching for your products from a client's perspective
This can draw feedback from a wide range of resources, including your clients, suppliers, brand managers and sales personnel。
2. Expansion of keywords to a series of phrases/s phrases, not using a single term, but rather on the basis of a single term
For example, the design of the web site in shenzhen。
3. Reordering phrases to create different phrases
Use an infrequent combination to form a query statement. Includes synonyms, replacements, metaphors and common misspelleds. Trademarks and titles containing the products sold. Use other qualifiers to create
More two words, three words, four words。
Four, without too broad a word
If you're engaged in packaging machine manufacturing, choosing "mechanical" as your core keyword will not help attract the target customer. In fact, in order to find the information that is needed, search the user
The search for information (especially a two-word combination) is based on the use of specific terms and combinations, rather than on broad and broad concepts. Besides, the use of too wide a keyword means your website
It's hard to win with more websites。
5. Use your own brand as a keyword
In the case of well-known businesses, do not forget to use your company name or product brand name in the keyword。
The use of geographical location is particularly important for local enterprises. If your field of business is predominantly local, add the name of the region to the keyword combination like shenzhen website
Build。
Review of key words used by competitors
Searching for competitors' keywords reminds you of words you might miss. But don't copy anyone's keywords, because you don't know how they're gonna use them
It's like www. 08991. Com doesn't exactly do eight si-fu words, but it's the key words that you've chosen。
8. No key words not related to yourself
There's always someone who puts hot words in their own mIn the eta keyword — although this popular keyword has nothing to do with its own content. Someone even added the brand to the competition
In their own keywords, this is not only a violation, it may be prosecuted (a number of similar cases abroad) and because these so-called "hot" terms do not appear in the content of the website, they are not ranked
Substantive help, too many false keywords may also be downgraded。
9. Controlling the number of keywords
One page does not contain more than three keywords, such as: www. House. Com, which reflects (surprisingly si-fu) and all content is then tailored to these core keywords in order to ensure that the keyword density is reasonable. The search engine will also consider the theme of the page
Clear. If there are indeed a large number of keywords that need to be presented, they can be dispersed and optimized on other pages, so that these pages also have the effect of "entry". That's why
The key words on the front page and on the page often have to be distinguished. Most typically, where different products and services are available, single page optimization for each product, rather than listing
A front page。
Keyword distribution
The principle of the distribution of keywords is called ubiquitous and focused。
1 tile, m in web codeEta tag (keywords keepwords and descriptions desI don't know
For example: the code of sobbing www. Sqsifu. Com:
Sobbing fu, new sobbing fu, latest sobbing fu
Text description:
In addition to the alt attribute text, the following methods can be considered to directly optimize the image to be searched:
1. Add a descriptive text containing keywords above or below the picture
Adds a header label containing keywords to the code, and then adds a text description below the picture。
3. Add a link such as "more or less" below or next to the picture, containing keywords。
Create text pages that attract both users and search engines, first attracting traffic to those pages and then providing text links to your photo page。
In general, web pages should minimize decorative and large images. The text in the alt property is less important to the search engine than the text of the text。
Gif and jpge image optimization:
The alt properties and text descriptions optimize text environments other than images, and the following briefly describe the optimization of the picture itself. Optimization of photo files is aimed at maximizing
Minimize the size of the file, without affecting the image's impact, in order to expedite the overall downloading of the page。
The web pages are mainly in the form of gif and jpge. In general, gif applies to line maps and business identification; jpeg is suitable for photo elements. Mainly by reducing the number of gif colours
Reduces the size of the picture and the resolution to reduce the number of files. The higher the photoshop version, the more suitable it is for network graphics。
In addition, the collage of large pictures into smaller ones in different table compartments can lead to relatively faster download times。
Tool recommendations (english):
Www. Xat. Com/internet technology/download. HTML (photogram optimization tool)
Flash optimization
Flash optimization:
Because of the excellent visualization of flash and the vast creative space available, the use of flash technology in web design and web advertising is very extensive, and many of the home pages of the websites are designed in full by flash。
However, there is a very fatal problem on the flash page, where most search engines are unable to identify flash information. Google can only retrieve embedded links in some flash files。
The results of the search engine's capture of the page were also tested using a tool to simulate spider programs as follows:
Spideed text (spider-identifiable text):
Welcome this page uses the flash technique, if you are not able to view the installed plug-in or directly enter
Spiderd lInks:
... Gerpages/flash. HTML
Asp-bin/big5/? Page=1 (link to download flash plugin)
... Gerpages/flash. HTML
It can therefore be concluded that:
The spider program did not get any meaningful text content on the first page of this enterprise's website, nor did it get a link to the "chinese" english version of key content on the front page of flash。
Flash optimization can be considered in three ways:
One, make an assisted HTML version: while retaining the original flash version, you can also design a version of the HTML format that will preserve both dynamic aesthetic effects and the search engine
The site is found on the HTML version of the web page。
2 embedded HTML files in flash: it can also be remedied by changing the web structure, i. E. Not designing the entire web page as animated flash, but embedding flash content into HTML files medium
, this does not weaken the visual effects of user browsing, and the search engine can also find some necessary information from HTML code, especially links to content pages. Even the whole front page
When flash is used, the key buttons/links that enter the inner page should also be displayed outside the flash file in a separate plain text link. The above case places the chinese version of the link at flash www. Yulin110. Cn
In the file, the spider program finds nothing and cannot access the inside information。
3. Pay-for-entry search engine: if the flash website misses access to a free, technology-based search engine automatically, or if search results are less than optimal, it can be paid
