Basic data:
(weight = pr = 6, write down 1. 86 million, estimated traffic at 37123 per day, 4134 keywords on the front page)
The seo data for the same type of electrician site are quite excellent. Of course, there's a reason, so let's take a look at the site, where the seo works well, and there's some natural advantages that i won't say, for example, that its domain name is awesome, and it's long。
I. The accumulation of the vocabulary
A website that optimizes to the later stage is a keyword library, where there is a large number of keywords, and who can attract more traffic through seo. The site has more than 4,000 words and contains various types of keywords, such as:
Brand key. First page keyword focused on brand-name shoes library
Product brand keywords. Searching in 100 degrees for the real thing (a few large brands in the description) is basically the first page, like li ning:
Product type keyword. For example, search: lining, lening arcd015-2, go straight to the baby details. Page
Product classification keyword. Like a man's shoe on the front page
Product quality description keywords. "li ning real basketball shoes", "li ning run shoes price", "li ning run shoes prices" and "li ning run shoes prices" are in the top 100 degrees。
Brand product combination keyword. Lening basketball shoes, queenie. Basketball shoes
The classification of the vocabulary is very useful for the flow of key words and weights at a later stage, so it is important, in optimising the web site seo, to dig a great deal of the vocabulary to lay the foundation for the accumulation of weights and the content of the site. Specific references: how to excavate the key to optimizing long tails word
Note: please move to the build site course channel to read the relevant website construction techniques。
Ii. Web structure flattening
What really makes me feel is that his web structure is all flat and static, and you can hardly find a three-tier catalogue of urls, almost all of which are one-level directories, which is very good for the site's entry
Catalogue of commodity classifications. All of them are “first domain/list/class name” structures:
2. The topic of brand shoes. Named after a brand spelling or english, flat 1 catalog processing, with a high recording rate:
Nike nike:
Http://www. S. Cn/nike-brand. HTML
3 baby details page. Named after the shoe, flattening:
Longway's man's boots, martin's boots groove in england
Http://www. S. Cn/lantivy-l15s009a-1. HTML
4. Articles. Each brand page is supported by a large number of articles, which are also a first-level catalogue, which is very helpful for the weighting of the brand theme page。
Nick waffle's retrospective shoes. Koo! Shoes
Http://www. S. Cn/brand-8848-news. HTML
Pages with weights assigned to high transformation noodles
In looking at the export links on this site, we find a lot of places added to the novollow, and the most surprising thing is that the navigation item on this site has all been added to the novollow, even the head page
We all know that novollow is to tell the search engine, "don't track this link on this web page," so what is the purpose of this station to add all the navigations to novollow
1. First page and novollow. This site, which is mainly designed to save spiders from multiple retrieving, especially when the number of pages is larger, makes it necessary to add a novollow on the front page of the main navigation. This allows the allocation of spider resources to more links, a rational division of weights and a good ranking of other pages. Of course, such an operation would be appropriate for a million-year-old web site, where the first page could not, of course, be added to the first page by adding the first page to the next page, before considering the decentralization。
2. Other navigational items plus novollow. Here's the whole idea of not letting spiders grab these main navigational links, like the "man" we clicked to find their corresponding page title:
[man] - name's shoes library。
The page also exists to carry his subcategory, so it does not need to be given weight, and it assigns weights to the corresponding link to his brand shoe. Because after all, the high conversion rate of the website comes from these branded shoes。
Keyword matrix
The site also has an amazing strategy of using keyword matrices。
What's a keyword matrix? It is by classifying user needs as attributes, combining them with each other, to expand the key words of volume。
We look at one of the catalogues on this site, which he uses as a brand-size-price classification:
And then we click:
Quimway brand. The corresponding titles and urls are:
It's a +35. The corresponding titles and urls are:
The name of quanta +35 + $100-199. The corresponding titles and urls are:
Each fit-out has the only title and url corresponding to it, fully meeting the page unique criteria. And each time, the extra-required pages are contented and the corresponding shoes appear and do not create blank pages。
This optimization not only increases the page intake rate of the website, but is very good for the user experience。
V. Website layout
I think it's a good layout. This "good" means too much:
1. Map banner. Following hot events, like banner, who was in the school quarter yesterday, his banner went into march and changed to the 3. 8 women's day event banner. It's very interesting for us to learn that the electrician website is the best billboard for the launch of a promotional campaign on a popular holiday。
2 banner followed by brand classification. Users come to the site to buy brand shoes, which are the first demand of users and the main function of the site (selling shoes), so the first screen gives priority to brand classification and allows users to find the desired brand shoes as quickly as possible. User experience is really in place
3. Event venue. It's the venue of the event, it's the catalogue of products, but it's in the form of a meeting, and it's very much in line with the user's buying habits, and it's very helpful to increase the conversion rate and worth learning
4. Each navigational drop-down menu has a clear classification, followed by a brand classification on the right. This is almost a complete breakdown of user needs and satisfaction, and it is surprising that the seo director of the site has taken all aspects into account。
Vi. Context support of the staffing pages
We opened the weight search of the stationmaster tool and found that many of the ranked pages on the site were his articles. This is not difficult to understand, since the users of the search engine are searching for information, and the purchase demand is in second place, and if the website fully meets the user's needs for access, then the purchase demand will be met, which is also the biggest difference between the gaming and poaching techniques
Of course, we don't talk about the business model of 100 degrees and treasures, but speaking of the website, seo finds that all the articles are linked to their respective brands, which suggests that the site is a brand-based theme for the aggregation page。
And the articles are all brand-related long end words, which are very helpful for the promotion and accumulation of brand weights! It is worth learning
Ok, this site is analysed here, and there are many places where analysis such as robots. Txt, code optimization, etc., is not possible, given that i do not know the specifics of the site, but it is not difficult to judge that they have done well in detail. Well, i'll see you next time。
