It's not as good as you think it is. You have to fight the competition to get a better flow. It's simple, flowing, tough. The chinese doctor's medicine is the same for different people. It's good for you. It's probably poison for me. Likewise, seo could be useful on your website, which could have negative effects。
Seen: web information (server, ip, domain name history, page intake, web structure, inner chain strategy, external chain quality and quantity, url standardization, code hard, competition etc.) is essential information for the website and needs to be collected。
Question: the ultimate goal of the website is because different websites, different industry goals, some only do traffic and i sell ads, but as an electrician, the conversion rate is considered and there is a requirement for keywords。
Cut: thrust is to develop a strategy that combines the site with the target. This strategy has four points. 1. Screening of hot keywords. 2. The selection of long end-words is that they are less searchable but have a higher conversion rate. 3. Strategy for website empowerment. 4. Keyword seo strategy。
In fact, the seo is a long-space canal, and it's a beautiful view from a picture, but there's only one. There's a status quo, ranking determines the flow, and it's an extension of the problem. There's only one first, not the first, and the second, not the second, so you're either ahead of the other, or you're ahead of the other。
Now that the case is the only test of realism, a case has been prepared, a smaller e-commerce site, but a very typical case — shoe-picking。
From here it can be seen that shoenets have very, very high rises, and let's look at their basic information: first, it has a server response time of 68 milliseconds and a domain name of seven years and nine months, which is a pretty good domain name, which is quite a half-wired if your electrician wants to be a seo extension, not thousands of dollars, but to buy an historic domain name. Third, there are nearly 200,000 entries in google, but less than 40,000 over 100 degrees, five times the difference, so the first step in making this site is to increase the number of entries, by adjusting the structure of the site and the inner chain strategy。
The current status of the project, which originally had an ip of 6,000 per day, generated orders about 48-60, and the project target, which we would generate, would be 240-300. First, i have collected 20 key words in the brand category, including 20 functional keywords, for a total of 40 core keywords, and i continue to break it down and extend it, extending it to another 20 keywords, so that 800 keywords can be reached, and the 800 keywords can extend to 10,000 long end words。
Twenty words are searched by 10,000 people a month, and if you go to 100 degrees or google front page, you have 700 ips on your website, and actually 800 hot keywords, you can bring 20,000 ips, which is a strategy. Fifty-five per cent of the 30,000 ip components are product terms, 5 per cent are brand names and 6 per cent are search engines, sns channel keywords. We have identified a strategy to begin implementation of optimization, both inside and outside。
Site optimization
Keywords identified — keyword landing page identified. The first is the top page of the website, which distributes the hottest key words, while the second type of relatively hot word can be placed on the same page of the site, with long endings on the inside page of the site。
2 url code - urls facilitate optimization。
3 web title, description — written. The more important keywords are as close as possible to the left of the title, and the title must be original and the description point must be original. It is also important to say that, depending on the strategy, whether the title and keyword of the web page match broadly or accurately is determined by strategy。
4. Intra-chain norms — establishing rules for the internal chain. As far as possible, all internal pages will find an entry point on the site。
5, iofollow — make sure the pillar grabs the specified page. What good is it to start tagging a particular page by telling the search engine not to grab my page, which can be used on pages that do not bring orders to the site? Let the search engine come to the site to get as many pages as possible to generate orders for me at the same time, and those pages that do not help sales do not。
In total, we have 176 optimized indicators, which are constantly changing, since they are based on previous operational experience and are being optimized through the engine. Some 176 optimized indicators will be deleted and some will be added。
Off-site optimization
First, purchase links, note four points: one, and purchase links is industry-related. 2. Some traffic at 100 degrees. 3. Beware of the link fraud. 4. Preventing excessive purchasing。
Second, manual links: one, the link is necessary, the connection is very important, and the pages where manual external links are made must be relevant to the product. 2. Link life cycle. It's a platform choice, for example, on which platforms you make extra chains. By way of example, the encyclopedia has a very heavy weight, it has a very good link effect, but it has a short life cycle because everyone can tamper with the encyclopedia in 100 degrees. 3. Extension of links. Simply put, is it that you make an external link that helps the user, even more so if you click on your link。
Third, off-site integration, we use seo optimization to service the trade-off of website orders. Let me begin with the optimization of press releases. Press releases are a process of leveraging efforts, such as issuing a press release on the website, and then optimising the press release to a higher ranking. For example, the 100-degree search for allergy nasal inflammation, with about 3,000 people searching every day, ranked first with a press release from a company, and let's look at its contents, the country's first cure for allergies, the patient's handshake, and a link to his website on the first page. This would give him at least some conversion rates, some orders and, second, an external link to a very good platform。
Micromarketing
What is there to do with the marketing of microblogging and seo? See the rate of transmission. 3 see how much traffic and orders the website brings from twitter. Is that all? There is also one that can be tested and one of the objectives is the marketing of microblogging brands. So how do you test a brand promotion? Let's look at the 100-degree extension of other brands, where mambasa has more than 30,000 a day and the wheat bag has $16,000. When you're doing it, you can raise the profile of the website through microblogging, and what are the criteria? And judge by hundred degrees。
How can we do that? Implementation is the only way to achieve seo. Here are two suggestions. The first standard, we have 176 indicators. All links, each keyword match to which address is written very standardized. There is also systematic training for network optimization. Second, process. We're working on a flow chart, and all the processes are going to be perfect if you do both。
