Google, seo, what should we do
Google seo's goal is not to fool the search engine, but to make it easier for google to discover, understand and display your web page, while allowing real users to come in and get useful answers. Google's official seo introductory guide has repeatedly emphasized that search engines are also one of the users, and that seo helps search engines understand content and help users judge whether it is worth accessing。
So, a really long-term google seo is typically made up of three things: a technological basis that allows pages to be captured and indexed, content quality that makes pages worthy of ranking, and data resets that allow you to keep changing directions. This logic applies to the wordpress website, the independent station for foreign trade, the b2b product station and the content station。
Let's get this straight
Do not start with the "buy out" "class of keys" "set a bunch of seo plugins". Ensure that wordpress is captured by google, that the title and content of the page clearly answer a search intent and then use search coSee which pages have displays, no hits, unstable rankings and then gradually optimisation。
1. Understanding basic google searches first
Google search is not ranked immediately after you publish the article. Usually go through the stages of finding pages, capturing pages, understanding pages, indexing and participating in sorting in related searches. The first step you make seo is to rule out "google can't see the page."。
Website structure and url to help users understand content
The google official guide mentions that descriptive urls and thematically organized content help users and search engines understand page relationships. For wordpress, classification, fixed links, bread crumbs, inner-chain and thematic page structures are not just “good looking”, they influence how users view and how search engines understand your content clusters。
For example, this station uses similar /google-seo/title-desThis structure gives users a glimpse of the fact that the article belongs to google seo and allows articles under the same theme to be concentrated in a directory. It can also distinguish products, cases, curricula, faqs and not stuff all content on untiered pages。
3. Page titles, descriptions and front screens to address clicks
There are displays but low hits, and usually not “the ranking algorithm is broken”, but the title, description, page location and user search intentions of the search results do not match. The title should give an accurate picture of the problems that the page can solve and avoid exaggerating commitments; the description should tell the user what to get in, not a stack of keywords。
Content quality: not just “right” but useful
Google's practical content guide recommends that creators assess whether the content is original, complete, perceptive, carefully produced and of substantive value compared to other pages in the search results. In other words, the seo content is not a rewriting of what is already available on the web, but rather a insertion of its own experience, judgement, cut-off, case, step and error recommendations。
In the case of site-based content, what users usually need most is not the concept, but “where should i order now” and “what options fit for me” and “what to look for after a mistake”. So a good google seo or wordpress tutorial should have clear steps, applicable scenes, common error zones, cut-off instructions, internal links and next reading。
5. E-e-a-t: how does experience, professionalism, authority and credibility reach the page let's go
E-e-a-t is not a single switch plugin or simply "i'm a professional." google's practical content document indicates that the system will provide a comprehensive assessment of whether content demonstrates experience, professionalism, authority and credibility, which is particularly important. The credibility of elements such as the construction of stations and seos that affect operational inputs should be addressed more seriously。
Experience
Write out the details of what they actually build, move, optimise, step and reset, instead of repeating the concept。
Expertise
Explain why this is appropriate for what scene, for what scene, and avoid giving everyone the same answer。
Authoritativesse authority
Quoting official documents, authentic data and verifiable sources, distinguish between personal experience and official rules。
Trust is credible
Identifying authors, updating times, outreach relationships, testing methods and restrictions, and not committing to results of rankings that cannot be guaranteed。
Ai can complement seo, but cannot substitute for experience and judgement
Ai suitable for use in keyword clustering, search attempts to dismantle, competition page summary, article outline, title option, faq draft and data interpretation. Google's guide to generating ai content also recognizes that generating ai is useful for research themes and for organizing original content structures。
But ai can't replace real experience. Direct batches generate large numbers of uninvolved pages that may turn into low-quality or scalable content abuse. A more conservative approach would be to use ai to improve the efficiency of analysis and collation, supplemented by facts, screenshots, cases, test results, product experience and final judgement。
7. Google seo's day-to-day work stream identifies themes: first to determine which thematic clusters the website will cover, not to write today's hosts, tomorrow's food, and the day after tomorrow's finance. Disaggregation intent: behind the same keyword may be a tutorial, recommendation, comparison, miscalculation, price or case, page type matching intent. Planning page: each core page identifies h1, h2, faq, screenshot, tables, inner chain and next reading. Publication: ensures that the title, url, body text, photo alt, internal link, author and update times are reasonable. Submission and observation: through search coNsole looks at indexing, displaying, clicking, querying words and page changes. Continuous update: retitle summaries of pages showing no hits, additions to the unsettled pages and inner chains, updates facts on outdated pages. 8. The most common google seo error for newcomers
Google official information reference
