Facebook sits on the title
According to the survey, facebook sat on the title with 1. 110 billion users. Fifty-one per cent of internet users visit the site at least once a month。
In addition, emarketer believes that this proportion will continue to increase and expects that 60 per cent of internet users will have access to the website at least once a month by the end of 2013。
Global web index, however, is not an official statistic that shows that the future growth of facebook users will be slower than in the past and that it will grow at the same rate as google+. This may be due to the fact that facebook is becoming more and more commercial and users may be very tired of the widespread advertising campaign. It is important to mention that, starting this summer, when facebook users open their own accounts, a series of advertisements will automatically appear on the website。
In terms of the number of users, facebook does not occupy an absolute monopoly. Youtube has no significant difference in the number of users worldwide compared to facebook. In march this year, the number of users of youtube has risen to 1 billion. In france, there is a smaller difference between youtube, with 25 million users, and facebook, with 26 million users。
Is youtube a social networking site
The emarketer survey also shows that google+ and youtube are active users of only 26 per cent and 25 per cent of internet users. However, it was questioned in what sense youtube could be referred to as a social networking site, and most web users used it only passively to watch video programmes。
And whether or not youtube should be on the list, youtube and google+ are not competing rivals, interacting with each other to attract new users。
In france, google+ has 5. 5 million subscribers, fourth in line, the same number as twitter。
Twitter: high profile, but only fourth
As a result of media campaigns, twitter has a high global visibility, but according to the survey, only 22 per cent of internet users visit twitter at least once a month。
However, emarketer believes that while twitter has not been mature enough so far, there is much room for development in the future. Between the second quarter of 2012 and the first quarter of 2013, the number of active users of twitter increased by 42 per cent, largely due to the well blow-out growth of older users. The number of older users increased by 79 per cent during this period。
Moreover, the surge in twitter users is closely related to their own renewals。
At present, people can post not only up to 140 words on twitter, but also photographs, videos, music and short films. According to the latest news from wall street journal, twitter, in order to enrich its content, is likely to work with the united states entertainment and sporting network to publish important sports messages。
Chinese social networking sites are rapidly risingInkedin and pinterst
In addition, the results of the survey show that behind facebook, google+, youtube and twitter are a series of social networks in china, including sina weibo and youku, which are influential。
As for lInkedin, its users are mostly professionals and have higher education (38% l)Inkedin users have bac+5 diplomas. In contrast, 15% of facebook users have bac+5 diplomas. But, i..Inkedin's active users account for only 8 per cent of internet users。
Pinterest is a social networking site dedicated to photo-sharing and commercial branding, with only 4 per cent of active users, ranked fourteenth。
Published by: www. Zdnet. Fr, ministry of industry and information technology, centre for international economic and technical cooperation
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