Many small and medium-sized enterprises (smes) owners and start-up operators have an error: it is time-consuming and expensive to find a code, a professional team and a business website. In fact, the construction of the current site has long been complicated, with a template-based, visualization of the site, and a zero-base network of professional, compliance-oriented and optimized business officials。
The real good business website has never been the higher it is, and there are only two hard criteria at the core: it suits seo, geo search optimization, allowing the search engine \ai to quickly capture and upgrade its ranking; and it is simple and easy to maintain, changing content later, making it more product-friendly, and making news less demanding。
Today, one step at a time, taking into account the experience of the field, teaches us how to build an enterprise website, and how to distinguish between domestic business stations and international foreign trade stations, how to build them, how to optimize them, and how to do it all the time。
I. Understanding: two mainstream approaches to enterprise building
At present, small and medium-sized enterprises (msmes) are building stations, the main preferred template is building stations with +ai visualization, completely abandoning traditional hand-written codes, the cumbersomeness of custom development, and adapting to the needs of the vast majority of industries, which are common to industrial manufacturing, commercial services and foreign trade。
The greatest advantage of this approach is that it fits the core needs of the enterprise: the self-contained seo optimized structure, the visualization of backstage operations, the daily updating of the zero threshold, without hiring professional technicians to operate and manage the website independently。
Ii. Domestic station vs international trade station: a detailed core distinction
Many wondered whether there was a big gap between being a network of domestic officials and a network of foreign trade officials. In fact, the underlying logic and the building blocks are almost identical, with core differences focusing on detail fit and compliance requirements。
1. Differences in compliance and filing
The domestic enterprise website has to complete the icp file, which is a mandatory requirement for domestic construction, and the unrecorded site is not operational on-line and is the basis for website compliance and trust。
There is no mandatory requirement for foreign trade international station filing, and the option of filing is based on the enterprise's operational needs, which are more flexible and suitable for overseas operational requirements。
2. Differences in page design and usage habits
The home-based web site adapters have a habit of browsing through a simple, informative layout, with a focus on business qualifications, product details and visual presentation of contacts。
The international station for foreign trade needs to match user browsing habits in target countries and regions. For example, europe and the united states prefer a very simple layout of the atmosphere, with the japanese and korean regions focusing on detailed layouts and fine visualizations, and the need to tailor their stations to page styles, modular layouts, local user aesthetics and use scenarios。
3. Core functional differences: multilingual switching
This is the biggest difference between websites at home and abroad. The domestic station needs only a chinese version, and the foreign trade station has to build a multilingual version of the english version of the european-american market, japanese for the japanese market and korean for the korean market, covering the foreign visitors。
Iii. Zero-basic exercise: a complete set-up of the enterprise website
A web-based framework could be built without code, without a technical basis and with the help of a mainstream self-help station platform, and new players could be successful at once。
Step 1: enter the building backstage and choose the construction type
A 100-degree direct search of the “strategies network platform”, registered and entered the account number and entered the enterprise centre backstage. Select "enterprise website" in the functional list, which allows you to access a dedicated site design interface。
Many newcomers will find that the default distinction between computer and mobile websites, if created separately and updated separately, not only doubles the workload, but also leads to inconsistencies in content and layout。
Here you are taught a core skill: to give priority to a hyper-fast station + self-adaptation template。
The response template is the best solution for the current station, with a web site that automatically adapts to computers, mobile phones, tablets, and does not require separate multi-end pages. The system automatically adjusts page layouts, fonts, graphics to the resolution of user access to the device, and completely resolves the problem of multi-end fit。
Step 2: selection of industry templates and fast-tracking of the website framework
Site-building platforms have industry-wide off-the-shelf templates that cover industrial manufacturing, commerce, services, foreign trade, etc., without having to be designed from zero。
The system automatically generates a complete web framework with a front page, a product centre, a client case, business news, a core page about us, contact us, etc。
The templates are a universal maturity framework, with a self-contained seo optimized structure, which does not require significant changes at a later stage to ensure optimal results from the root causes of the website。
Step three: fine-tune, multi-end performance
When the template is generated, the focus is on optimizing the end-to-end performance. Some of the computers display perfect fonts, pictures, spacing, and may have problems of masking, blurring, layout crowding under cell phone narrow screens。
Here is a key detail: all fine-tuning operations at the end of a mobile phone are effective only for the mobile end and do not affect the original layout and layout of the computer. All we have to do is adjust the size of the end of the cell phone, the size of the module, the proportion of the picture, so that the three-end vision can be uniform and the beauty presented。
At the same time, backstage support is provided for custom-defined resolution reconciliations that are suitable for tablets, smart device screens, and fully cover user access。
Step 4: replace enterprise-specific content, custom page modules
Once the web framework has been completed, the core work will be to replace content and to transform the generic template into an exclusive corporate network of officials。
The text, picture, banner chart on which the page is based, which replaces the changes manually and is effective in real time after saving, is a static display and changes are simple and visible。
It also supports the free addition and deletion of page modules: the redundant module with the template can be deleted directly, and modules such as qualification displays, case shows, video promotions, message forms, etc., required by the enterprise, can be added by the "new material" key, and can freely drag and reposition the module to fully match the needs of the enterprise。
Iv. Daily maintenance of the website: dynamic content updating techniques
Many corporate websites are set aside when they are built, not only without traffic, but also gradually reducing the search engine weight. Quality enterprise website, core updated with regularized dynamic content。
It is important to distinguish between static content and dynamic content of the website: first page layouts, regular case files, brand posters are static content and do not require frequent changes, while product centres, business news, client cases, business charts are dynamic updates that need to be maintained on an ongoing basis。
News update: the back office can create an autonomous classification of information, regularly publish business dynamics, industry information, product knowledge and enrich the website
Product update: support for product classification creation, product build-up, parameter modification, shelf management, and real-time update of new products
Update of the atlas: created plant drawings, product drawings, customer case charts, teamwind collections, etc., uploaded and displayed on demand to enhance business authenticity and professionalism
Many companies are concerned that frequent changes to the website and the additions and decreases in the modules will affect seo weights, in fact, as long as the right methods are found, day-to-day maintenance will not only not hurt weights, but will also help the search engine to record and upgrade its ranking。
1. Advance refinement of the search engine base configuration
2. Correct page changes without prejudice to seo
3. Circumvention of seo irregularities to avoid falling weights
Vi. Extrade international structure
First, the establishment of multilingual sites. The full framework of the chinese station can be copied directly, with a single key to produce the corresponding language versions in english, japanese, korean, etc., without the need to re-build the site, thus saving the building time. Support for aai autotranslation + manual refinement to ensure language precision and compatibility with overseas user reading habits。
In addition, foreign trade stations can prioritize overseas adaptation templates, adjust page layout, visual style, fit aesthetics and usage habits in target markets, and improve overseas user browsing experience。
For 90 per cent of smes, the development of a web site need not be customized at high cost, and the response template + visual editing is the most cost-effective and practical option。
