In previous years, as long as companies wanted to do networking, the first reaction of many was:
Bid。
Account opened。
Budget value。
Keyword bid。
The next day there will be traffic。
In the past few years, however, an increasing number of enterprises have begun to shift their budgets from competitive advertising to seo optimization。
Why
Is the bid not working
Not really。
The real reason is that businesses are increasingly concerned with long-term arrivals rather than just short-term flows。
I. Competition can bring in flows, but it can also easily become dependent
The greatest advantage of competitive bidding is that it works fast。
It's open today。
Throw today。
Click and advice are available soon。
Competition remains valuable for the promotion of new products, marketing of activities and short-term customers。
But it also has a distinctive feature:
As soon as advertising stopped, the flow stopped。
Many companies have similar experiences:
When the budget is adequate, consultations are ongoing。
The reduction in the budget has resulted in a rapid decline in website visits。
Over the long term, the cost of acquiring customers is increasing。
Businesses are also increasingly dependent on advertising。
Ii. Seo optimization is more like accumulating an enterprise's own flow assets
The greatest feature of seo optimization is not speed, but stability。
It allows enterprises to gradually gain access to natural search flows through continuous optimization of websites, refinement of content and layout of keywords。
While it will take time to accumulate in the preceding period, once the content and website have developed their advantages, they can provide continuous access with precision。
The seo is more likely to build its own online assets than a one-time purchase flow。
A quality article was published today。
Next year may still bring customers。
A continuously optimized service page。
The search is still likely to be exposed a few years later。
This is also an important reason why more and more companies are willing to invest in seos。
Iii. Clients increasingly believe in nature search results
Many users have developed a habit:
When you see an ad, you'll be careful。
Seeing the nature of the search, there is a greater interest in understanding it。
In particular, in the business services, overpriced products, and the b2b industry, clients rarely deal directly with an advertisement。
They usually:
Search industry issues。
Compare different businesses。
Check the official network。
Read the case。
Knowledge of professional content。
Finally, it was decided to consult。
It is easier to build professional image and customer trust if enterprises maintain stable exposure over the long term in search results。
Iv. The clients that seo brings are often more precise
Competition can quickly gain access to traffic。
But it's not every click. It's a real customer。
And seo is different。
Can proactively search:
"who's specializing in website construction?"
"how does seo optimize?"
"what if the corporate network doesn't have traffic?"
Those who use such keywords are usually at the demand stage。
They came with problems。
The willingness to consult is stronger。
The probability of a transaction is also often higher。
So many businesses found:
The number of consultations brought by seos is not necessarily the highest, but often the quality is higher。
Five, the search age of ai, the importance of seo has increased
Many believe that:
Is the seo worthless
Indeed, the contrary。
Ai answers questions by referring to a large number of high-quality content。
If enterprises export professional articles, cases, faqs and solutions over a long period of time, they not only have access to search traffic, but also to the ai search scene。
According to google research central, the search system is increasingly focusing on whether content really helps users rather than relying solely on the number of keywords。
This means:
The focus of future seo competition is no longer on who has more keywords, but who can provide high-quality content on a continuous basis。
This has also created a closer link between seo and geo promotion。
Vi. A truly mature enterprise does not depend on one channel alone
Of course, this is not to say that the bid is worthless。
For many businesses:
New product promotion。
Festival activities。
Short-term guests。
Regional outreach。
Competition can still play an important role。
But the strategy of more and more mature firms has become:
The bid is for quick access to traffic。
Seo is responsible for continuous access to natural flows。
Content marketing is responsible for building trust。
Geo promotes the layout of the ai search portal。
Multiple channels work together to reduce the risk of taking clients。
Based on the experience of new thinking networks serving qingshima enterprises over the years, an increasing number of qingdao smes have begun to move from "advertisement only" to "advertisement +seo+ content + geo" as a combination model, not only reducing long-term buy-in costs but also making online flows more stable。
Core view: the growing interest in seos is not due to the failure of competitive bidding, but to the fact that enterprises are beginning to pursue long-term, stable and low-cost access. Net marketing that is truly effective in the future will not depend on a single channel, but will continue to accumulate on-line liquidity assets belonging to the enterprise through seos, content marketing, geo promotion, etc。
How can smes rationalize their distribution of extension budgets
In the case of enterprises with limited budgets, it is possible to refer to the following:
First, get on the ground。
The website is a platform for all online outreach。
Second, the continuous layout of seo content。
Long-term search flow around client needs。
Thirdly, the competition should be properly matched。
Rapid exposure during priority products and activities。
Fourth, simultaneous attention to geo promotion。
Lets companies adapt to the new entry points of the ai search age。
This combines short-term effects with long-term competitive advantages。
Faq: with regard to bid and seo optimization, one of the most important concerns of the enterprise is that the enterprise should give up the bid and be only seo
Not recommended. Competitions and seos each have advantages, are suitable for quick access to flows, and seos are suitable for the long-term accumulation of natural flows. Businesses should make a reasonable match between the budget and the stage of development, rather than relying solely on a single channel。
2. How long will seo optimize to see effects
Seo is a long-term optimization and generally requires continuous accumulation. While specific cycles may be influenced by such factors as industry competition, website base and content quality, seos are more likely to develop sustainable and stable access than short-term advertising。
Why is the quality of the clients generated by seo higher
Since users who access the site through natural searches often have a clear demand, they will proactively search for relevant questions, icp and then decide whether to consult, and thus change their intentions more often。
4. Is there still a need for seo in the age of ai search
Need. Ai recommendations also rely on high-quality content and improved website information. The seo not only enhances the visibility of traditional search, but also provides the content base for geo promotion and ai search, which will become increasingly integrated in the future。
5. How can aoshima enterprises develop a more rational strategy for network outreach
It is recommended that the network and content system be improved and the seo optimized on an ongoing basis, with appropriate matching of the competitive roll-out to operational needs, and a gradual deployment of geo. The new think network recommends that qingdao enterprises establish long-term customer systems rather than rely exclusively on advertising flows。
Summary
Why is it that more and more enterprises are beginning to value seo optimization
Because business finds that it is not the traffic that is bought today that is really valuable, but the customers that are still available tomorrow。
Competition can bring speed。
Seo can add value。
What is really needed in future businesses is a network marketing system that combines short-term effects with long-term growth。
The new thinking network, deep-age island network marketing, website development, seo optimization and geo promotion, continues to help qing island enterprises to build a stable, high-quality online customer system that allows them to gain both instant flow and long-term competitive advantage。
The new thinking network continues to update the seo optimization, the geo promotion and the online marketing of dry goods, and interest can be of much interest。
