A topic that cannot be bypassed, whether it be a platform or a foreign trade website, foreign trade or domestic sales. As competition among platforms and foreign trade websites increases, the cost of obtaining traffic is also high. There are two options for accessing more traffic: a fee-paying extension and a free seo. Seo means that by using a reasonable means of easy indexing of search engines, more relevant, useful and informative content will be edited in a reasonable order on the web page to adapt the basics of the site to search engine search principles, and then your website will appear in the search results as search engine reptile indexes and consumer searches take place
Free seos can be seen as: natural flow, free flow, passive access, constant flow, which allows more users to find what they want more quickly; and if they want to find you first. For the sellers of independent stations for cross-border electricians, it remains impossible to find any alternative tool to the value of the search engine, which remains the best access point to users and information, products and services, ignoring the fact that it could seriously affect the operation。
Therefore, successful cross-border electricians and foreign trade sellers need to understand how to make seos available on foreign trade websites, and seos in all flow channels are absolutely the channels that need to be given high priority and, above all, indispensable access to natural flows! Learning to optimize keywords using seo tools is important for sellers! But getting traffic through the web site seo is a slow and patient process. Today i will talk to you about how to make a good foreign trade website seo。
Before making a website seo, we need to introduce free and very good tools to analyse and track traffic data。
Google search console, the google station master tool, monitors your website traffic, optimizes your ranking and makes informed decisions based on the results of your search. If you want to make sure your website can be searched in google, search site on google:
Google analytics, or google analysis, google's free data analysis tool, allows real-time monitoring of your application or website activities through the ga real-time reporting function. I will follow up on the details of how these two tools are used。
Now let's talk about the basic operation of seo:
I. Establishment of a marketing foreign trade website that meets the requirements of optimization
It is natural that google optimization needs to be based on a foreign trade website that meets the requirements of optimization, otherwise it will be difficult to obtain rankings for subsequent optimization. First, the website is required to have its own separate domain name, which cannot be a secondary domain. Second, there is a need to keep the web level from too deep, using breadcrumb navigation, site maps, etc. To facilitate the capture and recording of google spiders. Note the importance of web site optimization labels, especially the tdk labels, to include keywords and the need for tdk labels on pages other than the front page, but note that tdk labels on different pages cannot be identical. Of course, the website also needs to balance marketing and achieve a higher degree of transformation through the optimization of google rankings, including aesthetic compliance with targeted client needs, the ability of website content to capture client pains and solve client problems。
Creating quality content
Now google is becoming increasingly content-intensive, with high-quality content sites that can be favoured by google, leading to better entries and rankings, which also requires that google optimisation be accompanied by continuous updating of the website newsboard, but it is not enough to simply post mechanical articles to ensure that the content is what the client needs or likes. This has made it difficult for many enterprises, which has led to the timely updating of the previous article, which is not known at a later stage. When creating the content of an article, enterprises must start by looking at the subject, starting with what the target client needs to know most. It can be the industry and the current. How can the content be made more attractive by choosing a theme that does not fail? Operatable methods include doing some tips, citing authoritative data, investigative arguments, etc. Can be extended from the depth or breadth of the articles, although the layout of the articles is also very important, so as to be neat and clear。
Third, focus on pictures. In the optimization of the foreign trade website, google search optimization white papers have emphasized more than once that good and bad page quality can affect the optimal ranking of the site, that graphics combined in a way that is more acceptable to clients than simply text, and that the quality of images in the text, whether or not they are a simple and direct expression, also affects visitors ' access time and exit rates, so it is important to focus on the quality of pictures. However, in order to keep the page open, care needs to be taken not to use too many pictures. In addition, the picture needs to add an alt tag。
