Search engines have become an important channel for internet users to find and access information, and the vast majority of internet users use them to find the desired information resources。
With tens of thousands of internet users getting information every day through search engines, an increasing number of businesses are starting to do seo-optification, and they want more traffic from search engines, so we should start analysing websites in many ways, to the maximum extent possible。
1. Analysis of seo from the process
Redundant web code, too many pictures, too many javasCript script files, redundant plugins, dynamic page views will all affect the optimization of seo and reduce the web site's popularity in the search engine。
So we can make some procedural improvements, for example:
Server stability testing: because server response times reflect the good or bad performance of the website's servers. The larger the value of the response, the poorer the server performance, of course, is extremely detrimental to both the user experience and the search engine。
Optimizing on the code: optimizing the size of the picture and reducing the total number of pictures, minimizing the use of js scripts, using static HTML pages, etc。
2. Analysis of the structure of the website
A website is particularly important in terms of both user experience and spider capture. A good web structure can provide users with good experience, reduce user drop-out rates and facilitate rankings, as well as facilitate spider capture and increase web entries, so it is necessary for us to work on a good web structure。
The structure of the website is typically divided into two types, physical and logical。
Physical structures are flat and tree-like, and they can be described as pros and cons:
Flat structure:
Advantages are the short structure of the website, the high efficiency of spider crawling and the relatively short url, which facilitates the recording and ranking of search engines。
The disadvantage is that the url is not obvious, and may be difficult to organize as the amount of data increases, the inner chain is difficult to do and the transfer of weights is difficult to concentrate。
Tree structure:
The advantage is that the website is well structured, the url is clear, the transfer of rights is easier and later management is simpler。
The disadvantage is that too deep the tree level will lead to a reduction in the speed of recording, and too dense the web structure will lead to confusion in the structure of the website, complex links and a loss of spider efficiency。
The logical structure refers to the structure of the various pages organized through internal links to the website, although the generally better logical structure corresponds to the physical structure mentioned above。
3. Analysis of seo from website content
The content information on the website should be updated in due course, first, in order to make the search engine more accessible, since when the search engine regularly visits the site, it finds that the content does not update or is very slow to update it, it lowers the rating of the site, as the search engine prefers to update the site more frequently。
The second is for the user experience, to make visitors feel that you have substance on your station, rather than not to visit it after reading it. Moreover, maintaining and updating the content of the website also enhances the image of the enterprise。
4. Analysis of seo from website data
When the website has a good ranking, we need data analysis of the site, data from our website traffic statistics, site design improvements, analysis of user behaviour, search for words that come in, and when someone asks you about business, you must not forget how the other person got into your website, which is an important reference for later long end words。
Traffic statistics are now becoming more advanced, as are user loyalty, website drop-out rates, time spent, visitors ' attributes, website hot pursuits, increased or decreased attention. These data analyses are quite important. The future ranking of a website will be increasingly influenced by users, and it will be important to analyse the user experience of these data once our website keywords are ranked, and in the future it will be no longer the external chain, but the user experience, that will determine the ranking of the site。
The site optimization is not only about increasing the ranking of the site, but also about gaining user preferences and enhancing the interactive functions of the site, thereby enhancing the integrity of the site users, so that the branding effect of the site can be established。
Submitted by: liu xiaojiang, english name allen, school director, php development engineer。
