And i'm sure you all remember what i said about seo operating without money。
I don't think i made it clear that seos do not make money when they do business without discrimination. Because your resources cannot be reused, and because there are no successful cases with the industry, your business will be difficult to negotiate with, and client decision-making will be costly。
I've been in contact with a lot of domestic business companies, and they're following the same route as i used to do. A lot of orders were made years ago, and cash flows seem to be sufficient, leaving 100,000, if not 100,000, at the end of the year。
I remember very well my sister asked my dad, "does my brother have a business model wrong when he works so hard every day?"
It really wasn't that much to think about in that year, thinking that a single price for services would make a profit. It's really too young too simple, who, with the price raised, has directly sifted out a large number of clients, and who are willing to pay this price, and whose demands are very, very high, and you need more manpower on this project, and your real income has not increased。
It's not really about seo's business model, i think, but it's about the business model that i've never thought about。
I know a couple of friends in chiang mai who run the seo. They're making money
Example one: last year i met a seo who graduated from yale university, and he was a seo-run, specializing in helping the new york area restaurant to make local seo, which is the only part of the catering. When he succeeded in making a restaurant, many found out about him, and other restaurant owners came to him to be seo. He therefore obtained a large number of customer orders in the same field without any business clerk。
He was very experienced in the local seo of the restaurant and was very resourceful in the outer chain because he was only a market in the field. When you had experience and resources, the rest was a simple labour force, which he outsourced to an indian part-time job to travel around with money and comfort. {\chffffff}{\ch00ff00}
Example two: this year at conference, i met a seo from the philippines called erwin, who also operated for seo. He's only in the camera field and has succeeded in helping an enterprise to rank. Similarly, he received orders from other camera fields. His approach, like that of the seo who graduated from yale university, was to manage only the core, and all the other outsourcings were given to others to do so, and he was able to earn his passive income easily every month。
According to his description, he now has a customer who can bring him a net profit of $1,000 and currently has 15 clients. That's $15,000 a month of passive income, which is already very good for soho。
I don't know if you found anything in common:
1 only one disaggregated area
2. Failure to obtain orders as a company
3. Access to experience and resources, the rest being outsourced
After talking to them, it turns out that you really deserve to lose money when you're running the seo. I believe that most of the seos operating in the general assembly are in this way, and they are doing well. (but income also has ceiling)
The seos don't have to be corporate
Why did i open a seo company back then
Because i took orders from seos before i resigned in 2015. During that period, wages were not calculated for each month, with a net income of nearly 4 w yuan. I've got tens of thousands of dollars in my income, and i'm eating home, so it's basically nothing。
It was supposed to be the best time i've ever had, when i wanted to buy a mercedes-class to drive, so i could hold on to starting a business
It was because i made some money through seo, so i was convinced it would be better for me. I didn't think so much, so i registered the company。
It was only when the company opened that it discovered that there had been a variety of costs: rent, labour, taxes, financial billing fees, electricity charges, net charges, etc., which had increased rapidly and earned less. I wasn't good at bookkeeping, but i found my savings were getting smaller
Later, it slowly became clear that the patterns of individual and company billing were quite different。
If i keep my personal model on the line, and without any cost pressure, i'll be perfectly able to put focus on it in a certain area, then throw success stories to my peers and eat their orders, so that the days may be very comfortable。
Don't be embarrassed to take a client's seo order
Unless the company has a long-term exclusive agreement with you to buy your services in this industry. You don't have to be afraid to take orders from your peers because of problems with relationships, which is a childish act of business. Clients don't thank you for paying you more, even when the website gets up, they want to kick you out。
Here's an example of a friend who works for you:
My friend and his client had a good relationship, and he spent a lot of effort helping him to get the seo on the site, achieving tens of millions from zero to annual sales。
If you're the one who runs the seo, you might think, "well, i've made so much money for my clients, and he should be very grateful to me, and maybe he'll give me an extra fee."
But in fact, the client was not very grateful to my friend, but was trying to kick him out. The reason for this is the thousands of dollars a month for my friend's maintenance, who thinks my friend is doing nothing right now。
There's a famous saying in guangdong: "i treat you like a brother, you treat me like a cheyenne." 100% of the scene! So in the business world, don't expect each other to be restrained by human kindness, you'll be disappointed
In fact, a lot of seos are technical, emotional, mostly purely technical. But there's not much to talk about in business, more about contracts and contracts. I used to say anything about working with friends because of emotions, and then i signed the contract too quickly. As a result, others are talking under contract and have lost their means to help promote the results, almost leading to the collapse of the company。
And then i realized that in business, not even a little emotion. Anyone who wants to set you up with emotion, lets you work with him first, remember to keep an eye on him or to protect his interests to the greatest extent possible under a contract. Because you don't value your own interests, nobody will
Go back to the example of my friend. After talking to him, i suggested that he take the orders from his colleague, either that the client sign an exclusive competition agreement and pay for it every month。
It's only when there's a competition that his client realizes his importance, not how to get this seo out
Later, he became aware of this. He began sharing his cases and received orders from a large number of related industries, and his former clients began to value him。
All those who do this must remember that there is absolutely no love in business. Business is business
Why not consider the commercial model of rent collection
I wonder if you have read about the history of hong kong entrepreneurs. Many of the early entrepreneurs who earned money in hong kong sold their original estates to buy commercial property for their next generation in order to be able to inherit their property。
The challenge, for example, was to let the next generation take over his ship business, a business that could be lost quickly if the children were not interested. But renting is a stable and simple pattern, and the next generation will soon be able to take over。
I've interviewed a friend named ryan, who runs a station company in the united states. The article is here: "daniel visit no. 6: what is the experience of starting a business in america? "
I find that many of the construction companies in the country have been struggling, but ryan, through a set of business models that he has set himself, can also generate hundreds of thousands of passive revenues from the construction business alone。
Why are the domestic construction companies struggling
The cooperation between the two parties ended after the domestic construction companies, which operated in the same manner as their generation, took a large number of orders and worked hard to deliver a website to their clients. As a result, each time they complete an order, they continue to look for more customers because the company has a group of people to support。
Of course, this is not a simple customer-seeking cost, and many construction companies ignore after-sales costs
A lot of clients will take it for granted that my website is built here, and you have to answer all my questions or do all the after-sales work. It's invisible, but it's huge。
There's no border. If you don't draw the border, all clients will think you're selling it for free. And then the problem comes, and there's even a lot of it in google. You answer, waste a lot of time and distract your energy. If you don't answer, people will think your service is bad and you won't be recommended next time。
So, domestic construction companies are often not human inside or outside
And that's why ryan is proposing a program called ninjacare, which is called ninjaoptimze, which actually tells users that if you want to maintain or get more power to ask questions, you need to pay for it every month. If you don't pay, sorry, i won't answer any questions, because my service terms are very clear。
The business model of one-time technology services is so stupid that it is exactly the same as the traditional seo business model。
So why not consider renting
The most important thing is to start a company in cash instead of making a big deal, and then walk away and starve. What we have to do is make the user pay less, but every month we have to pay the fee to do the seo so that you can maintain a long-term relationship with the client。
Moreover, this model can significantly reduce the threshold and risk of being a seo for a client, and as a service provider we can pay a little more for the first time, so that the client can taste the sweets before such cooperation lasts。
Among my students, there's a business start-up for seos and money. They are all models of giving and getting a return. A client needs to taste professional seo services at very low monthly rates, and i'm sure no client is willing to do that。
My students told me he'd earned back next year's company costs。
I think his pattern is very smart
Summarizing points:
One, seos can still make money, but only on the condition that they are broken down and that they are not corrupted
2. A substitute operation does not have to be done in a company's mode and can be performed on a personal ip basis
3. Don ' t feel embarrassed about taking customer peer orders and not having feelings in the business world
4- considering long-term and stable income patterns, enterprise cash flows dominate. (source: seodaniel)
