What's black hat, white hat, gray hat in seo
I. White hat seo
Definitions: an optimisation technique that is consistent with formal quality norms for search engine sites
2. Characteristics: because the search engine code is followed, there is no fear of being penalized by the search engine, which can cause traffic to the site over the long term, but the corresponding need is very long。
Ii. Black hat see
Definitions: use of cheating techniques to deceive search engines to achieve rapid ranking of keywords
2. Characteristics: fraudulent search engines, by various means, are found to be k immediately upon discovery, for varying lengths of time depending on the method, and are ranked at a rapid but high risk。
Iii. Grey hat seo
Definitions: between white and black hats
2. Characteristics: the difference between black hat technology is that grey hats have some user experience and, of course, may result in a website being k。
Common black hat technology
Hide text and hide links
2. Link farms and stations
3. Trade links
Hide pages noodles
Hijacking and snapshot hijacking
6. Large stacking of keywords
7. Hypothetical original collection software, mass distribution software
V. Three seo technology comparisons
Safety: white hat. Grey hat. Black hat
The speed of rise in ranking: black hat, gray hat, white hat
White hat, gray hat, black hat
Seo optimizes are: white hat seo, black hat seo, grey hat seo。
Seo white hat refers to formal optimization and uses the seo optimization method in line with the mainstream search engine distribution guidelines。
The best seo approach in the industry is to optimize the website in accordance with the rules of the search engine, such as title optimization, keyword layout, link optimization, photo optimization, etc。
It is also a standard of professional ethics for seoer to be able to maintain a long-term optimization。
The black hat seo, in turn, means the mass publication of articles or bulk publication of external chains, using a number of fraudulent or suspicious means, to achieve rapid optimization in a short period of time。
For example, waste links, hidden web pages, ip traffic, bridge pages, etc。
The black hat seo is quick to work and has quick access to website traffic and ranking, but is also prone to punishment。
Greycap seo means the middle between the white hat and the black hat。
The equivalent is that white hats and black hats are combined, using both formal means to optimize the formal white hat technique of the website to optimize the site and non-ruled black hat techniques to take shortcuts。
The grey hat seo considers both long-term benefits and quick results。
Then again, the grey hat bears the corresponding risks。
Promote white hats, reject black hats。
What's a good googleseo outsourcing company
Ruitsem, dust-seo, backlInk: ink ink ink ink ink ink 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。 。
1 ruitsem: the company has extensive google operations experience, providing training and advisory services, and focusing on the transfer of business knowledge and operational practices。
Seo: focus on customizing google outreach plans for clients, emphasizing flexibility and personalization services, and warning clients to stay away from black hats and fast-tracking。
3, backlInkwatch: free access to external chain information, which, although of variable quality, can be used as an initial external chain analysis tool。
4, ahrefs and semrush: the two tools provide extensive information on links and are applicable to the fee-paying version, which facilitates in-depth analysis of the external chain situation。
5. Moz tool: although the number of links provided is small, they are of high quality and suitable for high-quality external chains。
Similarweb: the identification of potential high-quality external-chain partners is facilitated by the identification of high-flow authoritative websites through the introduction of traffic。
7. Ranksignals: this relatively small tool focuses on providing low-flow but authoritative links and providing free services。
Google search center blog: provides updated google search engine dynamics and official optimization proposals。
Seo channel searchengineland: in-depth knowledge of the adjustment and focus of google's extra-chain algorithm。
Sponsored projects: high-quality links through sponsorship of government, schools, etc., particularly for non-profit and educational institutions。
