One of the more difficult questions that is often seen in blog reviews and seo forums: "how do you do it?" – even if the post or article is already quite detailed, some ask how。
For a rookie, unless you optimize him, he may not know how to start。
Of course, no one can ask how to do it, and tell him how to optimize his page. Second, writing the seo case is probably the most direct help to the newcomer。
An example of an optimisation of the title of the seo is given today. This post, written more than three years ago, on page type writing techniques is also largely applicable today and can be read in conjunction with the following examples。
Take the example of billion customers compared to the shopping net (http://www. Yicike. Com/). This site was noted at the last smx conference, and the final website diagnostic agenda was drawn for diagnosis, but not for my diagnosis. I was impressed by the somewhat vague name – what is "billions"? Maybe it's because of some weird shit。
The difficulty of this comparative shopping site in the layout of keywords is that there are basically no core keywords, a variety of things, anything more than selling them. If there is a key word, it's the front page's “online shopping”, which competes with treasure-hunting, kyoto, and so on, with little chance of winning. So the front page is in the hands of fate, and the classification page needs to be arranged more carefully, and there is some hope that it will be scheduled。
The term “comparison shopping” is less competitive, but the number of searches is too low。
Let's go first to the front page
Who's best for online shopping? Ask internet buying experts. Billionaires search. Network
Personally, the title of the front page is well written because:
Then look at the classification pages, for example, the household electricity product classification:
Prices of household electricity/prices/prices of household electricity, purchase of new products - billionaires versus shopping search network
The same is true of other classifications:
Xx/xx price/xx quotation, new product guide - billion customers compared shopping search network
The program replaces xx with the classification name。
This is the title of the typical shopping site classification page, and there is room for improvement without in-depth keyword research。
An extension of the word “home electricity” using a google or 100-degree keyword tool shows that “home appliances”, “home electricity offers”, “small household electricity” and “brand house electricity” are search terms that are more frequent and fully consistent with this category. None of these words can be reflected in title。
It can be written like this:
Home appliances, brand house offers, small house prices – billionaires shopping
It turns out that several of the keywords in the title and listed above were included and did not appear to be accumulated。
This, of course, requires manual keyword research and redrafting rather than automatic process generation. However, the main classifications of the website will not normally exceed 20, even if they are added to the next tier, they should not exceed 100, and they are within the reach of manual completion。
It is certain that manually written keywords are more precise and have greater coverage than the program generates. People don't do it, you spend a little time doing it, and it's different。
