Summary: i. Optimization of the pre-construction period: the choice of a stable server is essential to ensure the proper functioning of the website and to reduce the disruption or slow loading of access caused by server problems. Based on the number of search materials
I. Pre-optimization: careful preparation
In the pre-construction phase, server selection is critical
A stable server ensures the proper functioning of the website and reduces disruptions or slow loads due to server problems. According to data from the search material, a stable server plays an important role in the website, affecting its operating mechanisms and limiting the optimal handling of seos. So we have to choose a stable, powerful server to lay the foundation for the smooth running of the website。
It's an unforgettable part of the brand name
A good brand name would make it easier for users to remember and recognize websites and enhance brand visibility. In identifying brand names, consideration should be given to the location of the brand, the target user group and the characteristics of the industry。
Analysis of user needs is a key step in identifying keywords
User needs and search habits are understood through market research, feedback from users, etc., in order to identify a level-i keyword related to the website. For example, in digging keywords, trade words can be used to dig words in the tool, after several rounds of digging words, the most relevant words for the site are selected for analysis, taking into account, inter alia, the 100-degree index, the number of 100-degree search results and the weight of the site as ranked on the first three pages, and identifying key words suitable for the site。
It's equally important to know the competition
By analysing the websites of competitors, we can understand their strengths and weaknesses and thus develop more targeted optimization strategies. When analysing competitors, they can look at basic information on their websites, such as domain name age, pr values, entries, external links, etc.; analyse the source code of their websites and find out their optimization details; observe updates to their websites, including frequency, quality of content, originality, etc.; and analyse the entries of their websites, the structure of the websites, their titles, etc。
The layout of the website is developed by identifying navigation and drawing sketches according to user needs and keywords. Communication with program developers and integration into seo settings at the beginning of the web site. In the case of individual station chiefs, the construction of the website using an open source program will require some code changes and adjustments to the open source template before the website line, such as optimization of the website structure, staticization of urls, rational use of h1 and h2 labels. These elaborate preparations have laid a solid foundation for the medium-term optimization and later development of the website。
Ii. Optimizing the medium term: a solid advance
Analyse user preferences
User preferences are analysed through hot-spot maps to understand the behaviour trajectory of users on the website and to record what content and plates are more popular with users. For example, based on data from the search material, a c2c electrician website analyses the heat levels of the large commodity diagrams and commodity details pages through a single-day data transposition of the 100-degree platform “keywords and flows” functional section “hotdoor pages” to better understand user needs and provide a basis for optimizing the website。
Maintain content update and use stationmaster tool statistics
To insist on an expansion of the website's updated content, which is the basic idea running through seo. At the same time, the basic data of the website, such as intake, external chain, frequency of capture, etc., are fully utilized in the use of the platform tools of the main search engines. According to the case in the material, the "indexing" function of the 100-degree platform can help us to easily capture the intake of all types of pages on the site, and we can customize the rules to monitor the trend in indexing of all types of pages, obtain some insight by comparing the differences in indexing data with the website's operational status, and thus better assess the current status of seo。
Record website data and refine keywords library
The web site pv, ip and exit rate data are recorded, and the key vocabulary developed in the first phase is continuously refined and extended to sites. The creation of a keyword vocabulary is very important for seo to optimize its work, and a high-weight website necessarily requires strong keyword support. We can dig and screen and layout keywords through a 100-degree keywords library, a station master tool keyword library, and a treasured keyword library。
Analysis system log adjustment station optimization
Analysis of website system logs and alignment of site optimization. By analysing the system logs, we can learn about spider capture in the search engine, access by users, etc., so that problems with the website, such as dead links, slow loading of pages, etc., can be detected, adjusted and optimized in a timely manner, and the user experience of the site and the responsiveness of the search engine can be improved。
Iii. Amortization: fine tuning
Optimizing fine-tuning of links and layout codes within stations
In order to optimize the links within the site, we should create a clear map of the website, combe all the pages of the site and display them on the map to facilitate the search engine spider capture. At the same time, ensuring a maximum of four hits per page from the home page is an important initiative for small and medium-sized websites to enhance user experience and search engine friendliness. Use text navigation as much as possible to describe the contents of the columns accurately so that the search engine can easily access them and the user can understand the contents of the columns by linking text。
In order to optimize the layout code, emphasis is placed on its simplicity and regulation. Rational use of h1 and h2 labels, h1 labels for titles, h2 labels for subheadings, and rough text labels for highlighting articles or page keywords to increase the relevance and weight of pages. In addition, you need to add an alt tag to the picture to tell the search engine what the picture is, while ensuring that the size of the picture matches the article。
Adjusting keyword layout to meet user needs, director's end words
Keyword layout is the key to seo optimization. For core keywords, they should be placed on the front page to increase their weight and visibility. And for the layout of the long end words, we can dig and filter along the lines of the search material. Using the extension function of the station master tool, long end words related to core keywords, such as branding, geography, model, etc., were found. When the content is updated, ensure that the title clearly reflects long end-words and improves the visibility of the search engine and the user click rate。
At the same time, long end words are classified and long end words suitable for the site are selected. Select the long end words that are highly competitive and commonly used, as well as long end words that can contain other words, depending on the degree of competition and the classification principle of the inclusion of terms. In the layout of the column pages and internal pages, short words, with greater index and competition, are ranked as keywords in the column pages and long words, indices and less competitive keywords are ranked as internal end words。
Keep the outer chain and website secure
Exterior chain maintenance is essential to the weight and ranking of the website. The outer chain is regularly checked to ensure that it remains in force. If the outer chain fails, the respective website administrator should be contacted as soon as possible to request an update or deletion of the link. Avoid the misuse of links and the use of black hat seo techniques, such as hidden links, garbage links, etc., to avoid causing the search engine to penalize the website。
Maintaining contact with partners, sharing up-to-date information and resources, maintaining good relationships and improving access to additional external chains. Continuous improvement of content, quality and value, attracting more users, thereby improving the quality of the external chain。
In the area of website security, emphasis is placed on account numbers and password security, with complex passwords of 16-bit lengths or more, consisting of letters, numbers and special symbols, which are periodically replaced. Replacement of back-office directories to reduce the risk of being scanned. A 100-degree website security tool was used to detect site security problems in a timely manner. Backup the website, regularly back up the website database and download it back to local storage, or use the server's automatic snapshot strategy to ensure timely recovery of data in case of an accident。
By fine-tuning the links and layout codes at the site, adjusting the layout of keywords and enhancing the maintenance of the outer chain and website security, we can fine-tune the site at a later stage of optimization, enhance its seo effectiveness and user experience and provide a solid foundation for its continued development。
