Abstract: seeo newcomers and experienced seoer know that the title of the website is very important for optimization. When we're done with the keyword mining classification, then it's the keyword layout, which is first and foremost the title selection. One
The title of the website is very important to its optimization, as both new and experienced seoers know. When we're done with the keyword mining classification, then it's the keyword layout, which is first and foremost the title selection. A good title would definitely make our website a fast-higher ranking。
Why do you say that? It's because the title is like the name of a restaurant, and we usually choose whether or not we're going in or not. So a good title attracts user hits. From the point of view of the search engine, the title label is located at the beginning of the page and is the subject of a page, so the search engine first sees our title, which will judge the contents of the entire page on the basis of the title, before deciding whether the contents are related to the title。
From these two points, it is easy to see why the title is so important. So how do we set the title better than our opponent?
We should start by looking at how the web titles of our industry are set, and a study of hundreds of corporate product keywords found that 90 per cent of business stations are written as keyword a+key b+key c+ brand names. Some of them are not even branded, and all are keywords, which is a very low-level mistake, so why are they doing it? The answer is obvious, for the sole sake of the seo and seo, and it is enough to have the title of the front page as a keyword。
If we still want to do this, then we have no advantage over our peers, so how should we think about it? More than once in the previous articles, we have a different perspective and view. Seeo optimization has to work for users from the point of view of the search engine, from the very beginning we were from a different perspective from our peers, for the users, and for the peers, which i think is a good, self-evident one. That's why some people think seo is getting harder, and i think seo ranks are better than before。
In conclusion, the title of the front page is so important that it is very clear to all of you, and i think some of you are now aware of the importance of the understanding of seo, that is, of seo thinking, because it determines how it works. Our next article on how to set the title better than the competition。
We have learned before how the title of the website is written has the advantage that we should think about its setting from a perspective different from that of the opponent. And what's more important is how we operate, like many people who know that user experience is important at the time of optimization, but how to do it. It is therefore essential that we put our operational methods in order to achieve excellence beyond competitors。
So how does the headline set-up work? After years of operational experience, it must be possible to set the headline with three steps。
Establishment of the core term
The core words can also be called target keywords, which are usually the focus of our attention, such as product words, characterized by shorter, larger search volumes and well-known by industry. Generally speaking, we need to select such words for the header. So what's more appropriate is the headline on the front page? The recommendation is a single core word for two reasons: first, because a single core word is more competitive than a number of core words, for example, a cake, one eats enough for one person. If 10 people go to divide the cake, the ten will certainly not eat enough. The same reason is that the weight given to the first page of a website is limited, and if more than one core word is placed, the weight that a word can have is thought out, so doing it is as good as being human, not too greedy and sometimes counterproductive. Second, because our competitors operate with many core keywords, and if we are still like them, where are our strengths? The answer is that we have no advantage at all, so we have to do the opposite, so that we can gain advantage in ranking。
2. Excavation of core term user needs
So when we set the core words, we do them around their needs. Because our competitors did not do user needs analysis when the title was set, and if we did, we had a considerable advantage. Because when the user searches for a word, what we show in the title is what he wants, and he definitely clicks in. How do you dig for a user? By pulling down 100 degrees, searching for it, mapping the needs of a 100-degree index, the existing ranking data will be sufficient to address the needs of the user. More detailed operations will be described in later articles. For example, we search 100 degrees of the "steal boiler" keyword, as shown in the figure below:
Steam boiler 100 degrees down frame
Those who believe in careless students have found something, and it's the core word for the user to search for, and blue is the user's demand for the keyword, which can influence whether a user clicks on your website, and if your title does not show some of his needs, then the number of hits is thought out, and the ranking is not。
3. Final title determination
After completing the core word user needs excavation, then we can basically define the title. The recommended form is the core word + demand point + brand word. What needs to be noted is: (1) it is important to add its own brand name, which i will mention in my next article. (2) be careful not to exceed 32 words in length and be best controlled in 30 words. (3) it would be preferable not to include in the title words with third-party evaluations, such as the best, the best, for the simple reason that you have no means of proving that you are the best and that these words affect users to a certain extent, which will be the focus of attention。
In summary, the title is the top priority of our website, and it is a summary of a website, which, in short, determines the content of the website, the website “showing a dog with a sheep” is the least desirable of all of us, and no one of us would like to see it。
