Since may, the boxed “black king” has been marked with retroactive tags at the lotus garden in the town of jonglei sea, hainan province, and the cold-chained vehicle has travelled all the way to the airport — the medium- and high-end fruit retail channel in dubai。
In what appears to be an ordinary shipment, there is a key leap behind hainan tropical specialty agriculture, “from natural production to international laissez-passer”: an international certification body has certified a single-sip (hainan) agricultural co. Ltd.’s liquefie, officially certified through the global code of good agriculture (globalg. A. P.), to become the subject of this certification by the hainan lotus monopoly, and thus to leverage stable exports to markets such as the middle east。
When “empirical planting” is calibrated by the whole-process standards and traceability system, when an open-door system of free-trade ports sends offshore certified resources to the enterprise's “doorway”, the “standard” is no longer merely a technical document, but an ultimatum for moving tropical agricultural products towards higher-end markets。
Whole-chain standards lead to agricultural efficiency gains
“behind the global certification of good agricultural practices is a comprehensive updating of the concept of crop management.” the general manager of hainan agricultural co. Ltd., wu bin tan, said that from retroactive management to strict control of agricultural debris, each international standard was forcing enterprises to shift from “experience-based planting” to “process-based cultivation”. Currently, the company has exported seven shipments of locomotive mist to dubai, rapidly opening up high-end retail outlets of fruit in the middle east, with a steady increase in the repurchase rate, which is currently worth approximately $20 per kilogram, and markets such as canada and russia are actively docking。
An agricultural change led by standardized certification is now being rolled out。
In sanya city, the “sun deer 1” mist at the southern lean fog plantation base was broken down by five levels, with a daily average of 2,500 boxes, successfully exported to canada and dubai at prices far higher than domestic. The geographic signing products three aryan fog group standard, issued in 2023, provides a standard building block for branding by systematically regulating the entire chain。
In summae county, the country's geographical marker protection products were approved in 2018 at the bridge, and were added to the central european mutual recognition of geographical signs protection list in 2020, with a total output of 61,000 tons and a total production value of 580 million yuan in 2025. In may of this year, shinma bridge modern agricultural development co. Ltd., through dual international certification of iso22000 and haccp, achieved “one size in one box” and laid a solid foundation for subsequent export expansion。
The standardization of the whole industry chain of rain forest tea is also ahead of the five-fifteen city and the peshaley autonomous district. In late 2022, chen shi ten, secretary-general of the hainan tea association, launched the three-year action programme for the development of the whole industry chain in the hainan tea industry, which explicitly implements global organic tea cultivation; the production norms of the whole industry chain and the standards of the three major groups have been issued, and 30 tea companies have been certified through branding and 17 products from 10 tea companies have been selected for the 2025 china red tea star list。
In haikou city, standardized certification opens up new space for traditional niche industries. In december 2024, henan wen chang chicken co. Ltd. Was awarded hong kong's high-quality “positive” printing certification as the first such certified food enterprise in hainan. This certification was introduced in 2003 by the hong kong standards and inspection centre and is one of the most popular product certifications in the hong kong market。
After more than 20 years of deep-croping in the chang chicken industry, with nearly 16 million chickens in the year, the marketing network covers 33 provincial districts throughout the country and is actively opening up markets such as singapore, malaysia and indonesia, leading to an annual increase of over $100,000 for more than 300 cooperative farmers。
Export certification is used by the enterprises concerned to establish production standards that match the needs of the international market and to achieve double security of quality and safety. Specialized agriculture in the hainan tropics is on a standardized track to complete a critical leap from “selling products” to “selling branding”。
Offshore certification reforms open access to the sea
Standardization is the basis, and certification is the key. In the process of promoting the “go-out” of tropical niche agricultural products, hainan has fully exploited the advantages of the free-trade port system and has explored innovative paths to help internationalize agriculture by piloting overseas certification reforms。
In support of the construction of hainan free trade ports, in 2024 the national directorate of market supervision issued a circular stating that offshore certification bodies operating in hainan only in export products could do so without acquiring the qualifications of the certification body and registering the operator. This unique model of “file-to-work” is nationally pioneered and provides a “policy bridge” for the rapid drop-off of international certified resources。
According to statistics, as of august 2025, seven offshore certification bodies had completed their filing in hainan, 115 business representatives had participated in certification training, covering the entire chain from seeding back to storage, with direct access to high-end markets such as the european union, the united kingdom, canada and the middle east. Currently, the certification enterprise has exported 50 tons of goods, leading to almost millions of dollars in export sales。
“in the past, international certification of enterprises often required the transfer of institutions from different countries, with long cycles and high costs.” wang zhua, general manager of ange international quality management technologies (hinnam) ltd., which completed the first file in hainan, argued that the extraterritorial certification reform pilot, which allowed for more low-cost and faster access to international market “tickets”, had injected new dynamism into driving the upgrading, branding and market expansion of chinaan agricultural industries。
Policy finance double-wheel-driven industrial upgrading
Standardized direction, certification access, and sustained and increased support for policy finance have given strong impetus to the development of high-quality sub-seas agriculture。
Between 2022 and 2025, the department of agriculture and rural affairs of hainan province invested 62. 2 million yuan in cumulative financial resources through the implementation of the agricultural product certification bonus policy, which has effectively motivated various operators to apply for certification。
By the end of 2025, the number of new certifications for green quality agricultural products in hainan province was 1,060, of which 76 were green food products, 15 were excellent new agricultural products, 10 were special agricultural products, 615 were organic products and 344 were good agricultural practices. Of these, four products, namely, san amango and capo pepper, were selected for a list of geographical markers for the “one-way road”。
According to the head of the agricultural and rural department of hainan agricultural quality safety unit, the policy of awarding prizes for agricultural products, which has enabled the channelling and leveraging of financial resources, has contributed significantly to the greening, standardization and branding of the agricultural sector in hainan. Not only did it directly benefit hundreds of agricultural operators, but it also resulted in product value addition and industrial upgrading in terms of economic efficiency, guaranteed food security in terms of social benefits and boosted farmers ' incomes, implemented the concept of green development in terms of eco-efficiency, and provided a solid foundation for high-quality agricultural development and rural agricultural modernization in the southern tropical region。
As a next step, the department of agriculture and rural development of hainan province will continue to optimize the implementation of the policy by including offshore certification in the awards, encouraging and directing enterprises to external certification, opening up international marketing routes and fundamentally enhancing the international competitiveness and sustainable development capacity of hainan agriculture。
From the five-five tropics rainforest to the pyramid fields of the joan sea, from the san yalene moor orchard to the haiguang chang chicken farming base, from the sumama bridge to the island-wide organic tea garden, a standard-led, self-trade port-based policy, brand-building and “go-out”-directed high-quality agricultural development volume of the hainan tropical specialty is being launched。
