4. Listing
This refers to detailed display pages for commodities, such as display details pages that click on a commodity in a brand stand。
Sku
Sku (stock keeping unit) is known as an inventory unit or also as an inventory unit, defined as the minimum available unit in inventory management. Sku definitions are based on different industries, companies, models, such as sku, which is defined as a seller of a cross-border electrician's fashion class, usually denotes specifications, colours, styles。
On the other hand, it is sometimes called a single sku in a retail shop. Sku is an important indicator in the independent station of a cross-border electrician, and the seller will have an initial understanding of the pattern。
6. Spu
Spu (standard production unit) is known as the standard product unit, the smallest unit for the aggregation of commodity information, and a reusable, easily searchable collection of standardized information that describes the characteristics of a product。
The spu and sku concepts are easily confused. Broadly speaking, the subcategory >spu>sku, for example, iphone14 is spu, and 256g blue iphone14 is sku。
7. Gmv
Gmv (gross merchandise volume) is used in the electrician industry and refers to the total amount of the deal over a period of time. In the definition of an electrician's website, it means the amount of the transaction on the site, which in fact means the amount of the order, which contains both the payment and the unpaid portion。
8. Aov
Aov (average order value) refers to the unit price of the customer, i. E. The average price per order. Aov = total sales/orders。
9. Ltv
Ltv (life time value) is the lifetime value of the customer. It can be understood that a consumer will have the full economic benefits of buying this life cycle from the first to the last time. Today, in the area of independent stations among cross-border electric operators, the concept is increasingly being referred to as an important reference indicator for measuring consumer-to-business value。
10. Arpu
Arpu (average revue per user) refers to the average income per user. The high value of arpu is indicative of the high average income per user, and business is on the rise during this period. Formula: arpu value (dollar/month) = total income / number of users。
11. Bouncerate
The exit rate is an indicator of advertising page (which is usually also a web page in a stand-alone brand). This refers to the percentage of visits to the portal page (e. G., the first page of the website) that left and the total number of visits generated。
Eject rate formula: exit rate = number of times/total number of visits to the website after visiting a page. The exit rate is closely linked to website effects, commodity prices, marketing strategies, etc., and, if the exit rate is too high, issues related to the operation of independent stations need to be examined。
12. Ctr
Ctr (click through rate) is meant to be a hit rate, divided by the number of hits by the percentage of exposure, which is used to measure the flow of advertising in stand-alone operations。
13. Cvr
Cvr(co)What is called conversion rate is an indicator of the ability to convert from traffic to actual sales, and the number of sales orders relative to the number (or number) of people entering the sales funnel. Conversion rates measure efficiency in the use of flows。
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Is the transformation path. In independent station operations, transformation pathways refer to a detailed description of the steps that consumers have experienced in completing the seller's expected outcome (generally, the pv conversion) after entering the independent station。
15. Cta
The cta (call to action) is meant to be a rallying phrase, and any marketing term designed to respond quickly or encourage immediate purchase can be called cta. Independent station operations usually use cta to upgrade conversion。
16. Cac
Cac (customier action costa) refers to the cost of getting a new user, that is, how much it costs to get a new user. General cac calculation is: cac = (n month marketing cost + n month sales cost)/ n month number of new customers
17. Cpl
The cpl refers to the cost of each sales trail, i. E. The cost of each sales trail. Cost measure per sales trail = total cost/thread volume。
18. Increment rate
This refers to the ratio between the number of goods added to the shopping cart and the total number of people by consumers entering the stand. This indicator is an important sub-point in the independent station conversion rate chain and is also the indicator data on which independent station operations focus。
19. Additional conversion rate
This refers to the ratio of the final purchase of this portion of the consumer added to the stand. Also an important sub-point in the independent station conversion rate chain is the indicator data on which the independent station operates。
20. Crm
Crm(customer relatio)It's called customer relationship management. Customer relationship management (crm) is the management of an enterprise's interaction with existing and potential clients. Through the historical accumulation and analysis of customer data, crm can enhance business-client relationships, thereby maximizing business sales revenues and increasing customer retention. In the operation of stand-alone stations, crm refers primarily to important means such as mail marketing and online service。
A/b testing
It is a randomly tested method that compares the two different scenarios. It can be used to test differences between two different versions of a given variable, which, in the operation of independent stations across borders, tend to differ between a and b variables in independent stations, then to test consumer reactions to a and b, and to judge which approach a and b is better based on the results。
Repurchase rate
Refers to the number of repurchases/total purchases within the unit time period. For example, within a month, 100 clients were engaged, 20 of whom were returning visitors, representing a repurchase rate of 20 per cent。
23. Commodity sales rates
The formula used for calculating the rate of consumption of commodities is: the rate of consumption of commodities = 100 per cent of the total number of marketed varieties *. This indicator, which measures the selection side by side and applies to the relatively large number of stand-alone stations of sku, is an operational measure of the sale of commodities。
24. Dropshipping
The independent station model focuses on one, which refers to non-cargo substitute mode。
Part 2
Advertising promotion terms
Roi
Roi (return on investment) refers to the return on investment and, in terms of promoting diversion, to the return on the effect of advertising and the total cost input ratio. Roi = 100% of total profit *. The higher the roi, the higher the profit, the greater the profit, if the roi is greater than 0, the greater the profit, and if the roi is smaller than 0, the greater the loss。
So, by roi, this data indicator that calculates the profit and loss of advertising, you can get a clear picture of your gain and loss. Since the costs in roi are total costs and include various cost elements such as goods, advertising, logistics, etc., it is difficult to measure the effect of advertising accurately with roi。
Roas
Roas (return on ad spend) refers to the return on target advertising expenditures, which is used to measure how much revenue each group spends. Roas = total revenue billing * 100%. Roas can measure the value of each unit of traffic consumption, which is usually tracked directly in the back of the flow. However, because of the cost implications of different products, there is no precise conclusion as to how much roas is called “making”. In general, roas considers the placement of advertisements to be effective at more than 2 (details vary from product to product)。
3. Gmv
Gmv (gross merchandise volume) is used in the electrician industry and refers to the total amount of the deal over a period of time. In the definition of the electrician website, it means the amount of the transaction on the site, and it actually means the amount of the purchase order, which contains both the payment and the unpaid portion。
4. Reach
Reach is a measure used to record the number of people reached by advertising. In advertising, optimists tend to focus on how many people can be reached when advertising conditions are in place。
Coverage
The crowd is covered. Its meaning is more similar to that of the reach, but it is more vague and often expressed as a percentage. For example, hoping for reach to reach 100 million people, and actually reach to 60 million, then coverage is about 60 percent。
Audience
It refers to the audience, that is, the viewer of the actual advertisement。
7. Click
Click refers to the number of hits by internet users on an advertisement。
8. Impression
The term “exposed” is also referred to in the professional term of advertising traffic as “show” or “show” to measure the number of advertisements displayed。
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The conversion rate is an indicator of the ability to convert from traffic to actual sales, and the number of sales orders is related to the number (or number) of people entering the sales funnel. Similar to roi, however, roi measures efficiency in the use of funds (sale income, cost expenditure), while conversion rates measure efficiency in the use of flows。
10. Bouncerate
The exit rate is an indicator of advertising page (which is usually also a web page in a stand-alone brand). This refers to the percentage of visits to the portal page (e. G., the first page of the website) that left and the total number of visits generated. Eject rate formula: exit rate = number of times/total number of visits to the website after visiting a page. The exit rate is closely linked to website effects, commodity prices, marketing strategies, etc., and, if the exit rate is too high, issues related to the operation of independent stations need to be examined。
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Information flow advertising is a form of advertising. The flow of information is organized in parallel from top to bottom as a waterfall stream, and an advertisement in the flow of information in the same form as the content of information, which is in the form of information stream advertising。
12. Display ads
Advertising is a form of advertising. Advertising mainly refers to static photo ads, animation ads, and rich media ads (e. G. Interactive ads)。
13. Native ads
Native advertising is a form of advertising. It's the ads that look like a website or a normal app. Native advertising can easily be confused with information-flow advertising, but they are not the same thing。
14. Ctr
Ctr (click through rate) is also known as the hit rate, which is divided by the number of hits by the percentage of exposure。
15. Cpc
The cpm (cost per mille) refers to the cost of showing it to every 1,000 people. It is the cost of advertising in the form of a demonstration, which is paid by the advertiser whenever the advertising content is displayed。
16. Ppc
Ppc (pay per click) is a search engine advertising mode that pays for every click。
17. Kpc
The cpc (cost per click) refers to the cost of each click. It is a single click fee under a click-paying advertising mode, which is based on the number of hits on the advertisement (which can also be understood as the unit price paid under the pc model). There is also a conversion formula “cpc = ccm/(10000*ctr)” in the advertising system based on presentation fees。
18. Cpc
The cpc (cost per action) refers to the costs required to achieve each operation. It's the actual cost of advertising by advertising, for example, the actual effect of advertising is to buy, so the cpc is the cost of completing an order。
19. Aov
Aov (average order value) means the single price, i. E. The average price per order。
20. Seo
Seo (search engineering optimization) refers to the optimization of the search engine, in particular the natural ranking of search engine results. The natural ranking is the ranking that can be obtained without paying for the search engine。
21. Sem
Sem (search engineering marketing) is the marketing of search engines. At the national level, sem has a narrower meaning, referring only to pcs, but in the broad sense sem is the generic name of ppc and seo。
22. Path
Is the path. A path can be used to describe any sequence of events or behaviour that constitutes a sequence. Path analysis (pathanalysis) is also a more common method of analysis for advertisers。
23. Pots
It means robots. Unhuman flows are called machine flows, that is, botstraffic. Bots is one of the main creators of the internet's false traffic。
