The growth of the internet and the e-commerce industry has made cross-border e-commerce increasingly intense. Although many cross-border electronics bosses dominate major markets, many sohos are involved in cross-border electronic commerce. In contrast to industry giants, soho in foreign trade is far from being competitive and powerful, and the creation of an internet-based mall with marketing skills that can attract customers is even more important for individual sohos. The establishment of a marketable online comptoir by soho in foreign trade is subject to the following principles:
1. Website design is consistent with customer habits
The e-commerce marketing website, which is designed for customers, is designed from the point of view of the customers themselves, according to their browsing habits and aesthetic standards, and cannot be designed entirely in accordance with the national or even their own preferences. It is important that the foreign trade station be simple, navigational and clear, that it be in line with the browsing habits of the target customer, and that the customer understand the nature of your mall at first sight when entering the mall. Website design should not follow the trend, should have its own style, and should enhance customer trust. It is also important that foreign servers be selected by the e-commerce of foreign trade to keep your comptoir from losing customers because of the slow pace of browsing。
2. Detailed picture and description of the product
In the e-commerce website, in addition to the price, the product picture and its description may be the most important factor in determining whether or not the mall visitors are buying, but the price fight is clearly out of hand. Clear product pictures and detailed product descriptions are the most intuitive way to tell your potential customer your product characteristics, and are the direct way to determine whether your product is visible in many of the same products。
3. Products, timely updates
The soho website for foreign trade does not put all the product words on it and then let it go. This is not conducive to the city's own optimization, nor does it enjoy a search engine. And the long-term non-upgrading of the product brings a bad experience to the customer and does not keep the customer. A major gil abroad could also add some festival cultural articles to your big mall to increase customer viscosity。
The functional system needs to be improved
The more comprehensive the membership management, the shopping car system, the delivery system, the payment system, transaction rules, etc. These features allow you to manage your clients, orders, inventory, content and website effectively, and not only save a lot of your costs, but also improve your customer shopping experience。
Five, seo and friendship
The importance of seo is well known to foreign traders, and there is little to say here. Selecting websites of high relevance with higher pr values for friendship links can increase the search engine's trust in your website and increase the access of clients to your site。
The design of soho's cross-border business city for foreign trade is designed to be holistic at the beginning of the construction, and to capture two points, namely, the promotional function of the website and its own value. This will enable it to build on the numerous web sites on cross-border electronic commerce in foreign trade。
This article, “how does soho establish a marketing-capable online mall?”, is edited by imcart。
