The optimization of the search engine is dependent on studying the outer chain, keywords and competitor analysis, but these are not readily available, so we also need to collect the data using advanced search instructions from the search engine。
This is an inventory of the advanced search commands that are commonly used by seos and is expected to help you。
Set: command
This directive is the most common of us to optimize our personnel. Set: the command follows the domain name to be searched and the search engine returns all the pages under the domain name. (note: do not forget to add a colon in english)
I'm sorry
The inurl command, which is used to search for pages where query words appear in urls, supports chinese and english. Both 100 degrees and google support this directive. Because of the impact of the presence of keywords in the uurl squadron ranking, the use of inurl: searches can accurately identify competitors. However, the precision of the command was reduced when combined with other directives。
Double quotes
The key word to be searched is placed in a double quote, indicating that the search is fully matched. That is, the page to which the search results returns contains all the words that appear in the double quotation marks, and the sequence must be fully matched. Both 100 degrees and google support this directive。
Minus sign
Minus marks represent pages that do not contain words behind them. When this command is used, the minus sign must be preceded by spaces, followed by words that need to be excluded. When searching, the word to be excluded can be placed in multiple groups simultaneously. Both 100 degrees and google support this directive。
Use of minus sign to find the required documents more accurately, especially when certain words have multiple meanings, as shown above。
I don't know, inanchor
Inanchor: for seos, it means so much that you can ask the search engine to return the "page containing the search word as the anchor text" that we can use to look for pages with an outer chain that contains a key word, that is, to find out where the external chain is issued by the opponent, to widen the channel of the outer chain to their own website, which, unfortunately, is no longer supported。
Intitle:
Inverte: this means that the search engine is required to return to the page that contains keywords。
Title is the most important factor in the current optimization. Whoever does the job of optimising must place the keyword in the title, which is a limitation of the rationale of the search engine. So use the initle: the page found is the most accurate competition page and can be considered a true rival. If the keyword appears in the page description rather than in the title, it is not considered optimized。
Combined advanced search command
Several of the above-mentioned high-level directives have been used separately, with functionality sufficient to identify a number of resources, but combined to create greater power。
Inurl:gov. Cn interitle: friendship chain answer
The result of the return is the gov. Cn domain name, the title of which contains the four words " friendship link". So most of the returns should be on the friendship link page of the government website。
Initle: parenting inurl:lInks
The result of this combination command is basically a friendship link page in the title or page with the word “childcare”。
The search engine advanced commands are numerous and powerful. While many orders are no longer supported in terms of 100 degrees, it is still necessary to familiarize ourselves with those that are still operational. In addition, we can implement these commands through advanced search options in the search engine, such as opening the front page at 100 degrees and clicking on the upper right " settings -- advanced search " 。
