Content optimization is a search for marketing terminology, and changes to the content on the web page make it easier for the search engine to find the web page for a related request。
I. Optimization of page content
1, with original content. The site guarantees some originality and attracts search engines to capture。
2 relevance of content. The content of the page is relevant to the subject matter of the website and is relevant。
3. User experience. Content needs to be practical, user-friendly and helpful。
4 the content is regularly updated. The content of the site is regularly updated as a basis for optimizing it。
In general, the value of optimizing content can only be demonstrated by adherence to the above four principles. The reliability, accuracy, completeness and authority of the website's content increase the weight of the website。
Ii. Original and pseudo-original
1 the original, the written content of the site, etc., are all self-generated and can be analysed in terms of the product areas of their own industry, technology, marketing, industry prospects, etc. The number of search visits, attention and rankings on the website will be increased. The originality is important for the website, but the energy of everyone is limited, and at a time when some skill, false originalation, is needed。
Two, fake original。
Lightly false original, change title. When writing a title, do not copy the title of the article directly, but rather write the title of the article in another way, according to their own ideas. In terms of the content of the articles, it is possible to use the replacement of synonyms, the insertion of pictures and so on. In the last paragraph of the article, it can be written on its own ideas, adding keywords, which would also be useful to enhance the originality of the article and the internal chain role of the website。
It's a highly hypocritical article that makes the search engine think you're the original. This is more difficult and practical, starting with the title of the article, which is used as a reference in the relevant forum or website, based on the key words of their website. Searches for several articles related to this title and ends with a summary of all articles and a summary of their contents in their own words. This will create a highly hypocritical article。
Extra-chain optimization, emphasizing external links, is a common tool for seos。
Role of the outer chain
Seo is nothing but content and outer chains. The success of a site depends in large part on the external chain, which is very useful to the website。
High quality external chains can increase the weight of the website and the ranking of key words. The aim is to optimize。
Ii. How best to achieve outward chain effects
In some cases, the outer chains are very large, but the results are less than in some locations with very few outer chains. That's why. How can the outer chain work best。
1 the most basic premise of the outer chain is that the search engine is recorded and the anchor text is used to best effect。
2 the outer chain is natural and can induce natural hits by visitors。
3 the outer chain should meet the needs of visitors and should not deceive them。
