For newcomers who have just come into contact with the web site, run from the media, and build the source code, “seo optimization” is absolutely a high-frequency term that many people find difficult to understand and even misperceive as a complex technical operation. In fact, seo is not so mysterious as it is a central tool for all online platforms to gain free traffic and raise their exposure, whether they be personal blogs, corporate networks, electronics websites, or small programs. The article is dedicated to zero-basic newcomers, ranging from basic definitions, core logic, key plates, practical steps, to pit-shield guidelines, and the full dismantling of seos, so that you can clear your mind and exercise。
First, understand: what is seo optimization? Common definition
The seo, full name of search engineering optimization, is an optimisation of the chinese translation as a search engine. In short, through a series of compliance and rational operations, your web site will be ranked in higher order in search engines such as 100 degrees, google, 360 searches, and dogs. When users search for the relevant keywords, your page will be seen first, with more free natural traffic。
By way of illustration, you set up a network of php business officers, who work on “office furniture custom” services, and you optimize your website with a few pages in front of the search results, or even the front page, when potential customers search for “office furniture tailorers” at 100 degrees。
Core key point: seo does free natural flow, distinct from sem bid-paying advertising, which does not have to pay by clicking, and once ranked, is highly stable, has extremely low flow costs, is suitable for long-term operations, and is the first option for start-ups and low-cost clients of smes。
Ii. Seo core logic: what exactly does the search engine like
Many newcomers are blind to the seo, but they don't know the core logic. In fact, all optimising operations revolve around “conforming to the search engine rules and meeting the needs of the users”, the nature of which is “to provide the most accurate, high-quality, safe search results to the users”, so its judgmental logic revolves around three main cores, which is the bottom logic of the seo:
1. Prioritization of user needs: resolving user problems is fundamental
The search engine does not simply record web pages, but filters content that solves user problems. Users search for a keyword with a corresponding demand, such as a search for a “HTML station tutorial”, a user's need to learn the zero base station step, acquire the source code, master the exercise skills; a search for “power source downloads free of charge”, a user's need to find a secure source code and understand the method of installation. The content of your website must match this requirement with precision, be informative and useful to be recognized by the search engine。
2. Good web experience: no hard injuries at the technical level
In addition to content, the search engine will judge the quality of the site itself, including the speed at which the site is opened, the suitability of the page (cell phone/computer end), the clarity of the page structure, the availability of malicious codes and the validity of the link. The search engine will not be ranked if the site is opened slowly, the page is uncoded, and the movement side is unable to browse。
3. Authority and credibility: making the search engine trust your website
The search engine will determine whether the site is scalable, professional, such as the length of the site's operation, the originality of the content, the high-quality external link recommendations, the length of user stay, interactive data, etc. The longer the operation takes place, the quality of the original content, the availability of other formal websites and the willingness of users to browse for long periods of time, the search engine will see the site as authoritative, thereby raising the ranking weight。
New players remember the core: seo is not cheating, it is not writing keywords, it is doing high-quality content + optimizing website experience + confidence-building, which runs counter to this logic and only allows websites to be de-empowered and blocked。
Iii. Seo's two core blocks: in-site optimization + off-site optimization, and start-up prioritization
Full seo optimization is divided into two main components: in-site optimization and off-site optimization, which must first be done by beginners, and then gradually by off-site optimization, which is the foundation, the foundation, the outside optimization and then the effort will be useless。
(i) in-station optimization: core optimization in control (new hands-on focus)
In-site optimization is the optimization of the site's own content, structure, code, page, etc., which is the most readily available and immediate part of the newer's work, and includes these key points:
Keyword layout: what to search for, precise layout keyword is the core entry for seo, and the first step is to find keywords that are relevant to the subject of the website, e. G. Blog-based sites looking for "dry-goods tutorials, skills sharing", business stations looking for "products, services, factory" keywords, electric power stations looking for "product name, price, purchase". Layout principle: first page with core keywords, column pages with classified keywords, detailed pages with long ending keywords, avoiding keyword stacking, natural integration into title, description, body text, photoalt text. Content optimization: original quality, refusal to copy removal is the eternal truth of the king's seo, and search engines are extremely interested in original, valuable and constantly updated content. The newcomers do not simply copy the articles of others, even if they organize the content, re-express themselves in their own language, ensure clarity, solve user problems, update regularly (e. G. 1-2 per week) and keep the website active. Web structure and code optimization: simple and clear, increasing loading speed optimizing the web catalogue structure, not too deep (no more than three floors recommended), facilitating search engine reptile capture; optimizing code redundancies, removing useless codes, compressing pictures, opening caches and increasing the speed at which websites are opened (recommended to open within three seconds); navigating the site to allow users and search engines to quickly find core content; setting 404 wrong pages, 301 re-direction, avoiding dead links. Basic label optimization: title, description, photoalt page title (title): controls at 20-35 words with core keywords and attracts clicks; page description (des)Cription: control over 60-80 words, summation of page contents, inclusion of keywords to guide users to clicks; photo alt tag: add text description to all pictures, tell the search engine image content, and raise the search flow of pictures. Mobile end appliance: it must be done, with more than 70 per cent of traffic, and now the vast majority of users are searching with mobile phones. Websites must adapt to the mobile end to ensure that the cellular end page is properly paged and operated. Otherwise, the search engine will directly lower its ranking, which is the most easily overlooked key point for newcomers。
(ii) out-of-site optimization: external assistance to increase website weighting
Out-of-site optimization is mainly to increase the visibility and authority of the website through external platforms, with the core being off-linking, i. E. Linking other formal, high-quality websites to your website, which is equivalent to “recommended” for your site, and the more high-quality sites the search engine recommends to you, the more you trust your website. In the early stages of the newcomers, there is no need to rush into a large number of external chains to avoid poor-quality external link stations, and in the later stages, quality external chains can gradually accumulate through compliance, such as industry forums, blog contributions, friendship links, etc。
Iv. Steps of the news seo enough: steps enough the pit
A simple set of hands-on processes for zero-basic starters can start without knowing the depth of technology:
Step 1: identify the core location and keywords of the website, specify what the site is doing (e. G., source code sharing, technical tutorials, business products), list 5-10 core keywords, expand 20-30 long end words, screen the medium-sized, competitive keywords with a simple keyword tool (e. G., 100 degrees index, 5118 free version) and give priority to long end words, making them more effective. Step 2: improve the basic set-up of the website: make the site domain name, host selection (stable, fast-paced), set the site title, description, keywords, optimize the website navigation and directory structure, adapt to the mobile end, and check if the site has a dead chain and slow load. Step 3: continuous output of quality original content: regular release of original content around selected keywords, suggestions of content length of more than 500 words, logical clarity, text combination, natural integration of keywords, and resolution of a user's small problem per content, such as “how to install php source code” “how to optimize the seo page”. Step 4: when you submit the search engine feed, you volunteer to submit links to search engines like 100 degrees, google, and so on, to apply for access, so that the search engine can find your site more quickly and avoid waiting. Step five: data monitoring and optimization, using tools such as 100-degree statistics, station-master platforms, to view data on website traffic, rankings, time spent by users, to optimize content and keywords for poorly ranked and low-flow pages, and to gradually improve overall impact。
V. Seo quicks by news: through strengthening
Vi. Conclusion: news to be seo, study on the basic, standing on
For newcomers, seo optimization is not as complex as it could be imagined. The core is to put the base of the station in place, to make quality content that is user-friendly and recognized by the search engine, and to gradually optimize details and accumulate weights. In particular, newers who build a web site using a source code can gradually access free traffic without having to fix complex technical codes, first with content, page experience and keyword layout。
The core of seos is never speculation, but long-termism, and adherence to compliance optimization, continuous output values and, naturally, steady growth in ranking and traffic on the website. The underlying logic of seo, whether it be a personal site, a network of business officials or a project operation, will enable your website to move away from reliance on fee-based advertising to achieve long-term stability in exposure and orientation。
