Lecturer: xu wahxi, senior editor, daylight journal
Main elements: integrationNew mediaIn the context of rapid developmentNews editorThe changes resulting from the work presented theoretically and practically the content and processes of news editing and analysed the impact of news editing on the international environment, the social environment, the public opinion environment, the media environment and the technological environment。
Tsui wassy
Titles are both content and form, as well as a visual focus, and are therefore one of the main components of the print language; they are placed in front of the text, in the eyes of the article, which attracts reading and is an integral part of the article; and they serve as a reminder to the reader in the current “information overload” “information anxiety”。People's dailyThe former editor-in-chief, van kee, said, “i'm the editor-in-chief for two things, one with a change of title and the other with a cadre.” this is important。
There are several levels of heading, at least precise, brief and vivid。
Accurate. It's just the letter. The press title must be based on news facts and accurately reflect and describe the subject. However, under the web and the new media, the influence of the underworld and even the title party has made a number of titles sick。
2. Brief. Don't cut meat with a blunt knife. As for the title of the daily light of 13 june 2005, “we have a place at the international level for nano-research”, it could be simply “we have a place at the international level for nano-research”。
3. Vivid. The chinese language has been inspired by words. In earlier years, the title of the china news prize was awarded with excellent rhetoric, using metaphors such as "the nine stars' gathering has broken down and the earth is safe", "guys, watch out for the pollution of the "relationship card" cigarettes", "hoballin smiling los angeles" and so on。
On the basis of basic requirements, there should also be a higher level of refinement。
1. Communication and direction. Communication, transmission of the editor's position and emotions. Read, use the editor's views and intentions to help readers read and understand things. However, the title is not a selection of facts, but rather of angles, i. E. The direction in which a reader is guided by a fact. On 6 july 1980, xinhua society broadcast a general article on food production in xuyang county, entitled “the five-year report on food production in xianyang county” and the people's daily newspaper “the five-year false report on food production in xianyang county” (“the five-year report on food production in xian county”). The difference between “multi” and “fiction” reflects a very different attitude on the part of the editor。
2. The refinement of vision. The understanding of the facts of the news is essential. As editors, it is important to have a human look at the news in a way that is good at working in connection with it. On 26 july 2006, the daily light was entitled:
(stammers) dig a weed to destroy 30 centimetres of grass
(theme) the guangdong port infestation of the ecological dilemma
Experts called for strong measures to combat weeding
The shoulder theme is the introduction of knowledge, and the theme of the “spill of ecological conundrums in guangdong port exports” is not confined to general disclosure, expressing everyone's “concerns”, but rather a “ecological conundrum”, an extension of knowledge. The sub-topic further develops the views of the experts and leads the reader. This type of title would have more words than a straight line, but perhaps more cultural。
