What's a seo parasite
For the first time, i was impressed by the notion of "seo parasites", a few years ago. I was also in charge of the promotion of the website in a small electric company, and my daily job was to study ways to get our products better ranked in the search engine. I remember one time when we couldn't get on top of a very competitive keyword in a hurry. Just as i was about to give up, i accidentally saw a website that was of little quality to which we had never paid attention, and that was the front page of this keyword. This is very confusing for me, and it opens my way to the seo parasite。
The seo parasite sounds a little scary, but it actually describes a web-based phenomenon that is not really harmful. In short, some “informal” or “grey zone” methods are used to give their own websites or pages an undue ranking in the search engine, thus obtaining traffic and potential commercial benefits. Like parasites, they are attached to certain fields or keywords and do not directly create valuable content, but rather “hiking” through technical means to earn benefits。
As you may be aware, seo is designed to make our website more accessible to search engines and to be in a position to be relatively forward when users search for relevant information. The process, which requires us to provide high-quality content, optimize the structure of the website, accumulate external links, etc., is a relatively long one that requires sustained input. Instead of building content and authority from scratch, the seo parasites have found a “cut-off” and are using existing platforms, technologies or loopholes to achieve rapid ranking。
I've done a little statistics, and i've been watching for three months, in response to dozens of very competitive long endings. The data shows that about 15% of the rankings are on the front page, inside
The low match between the acceptable quality and the search user needs, and the fact that these pages often have some common technical features, such as highly optimized titles, urls and a large number of keywords, increases my conviction that the seo parasites do exist and are evolving。
For the first time, i tried to “counter” or “understand” the seo parasites when it was promoting a company that provided home renovation services. We find that some of our core service words are always ahead of us by some of the content stations that are clearly collected and aggregated, and that the quality of the services provided at these stations is uneven, but high. I used the good resource ai tool, which helped me quickly to analyze the competitor's web structure and keyword strategy, and through it i found that many of the high-ranked “pathogens” sites did not really solve the problem of users, but did a lot of handling and restructuring at the information level and then used some technical means to defraud the search engine algorithm。
And then i began to think, why would these parasites succeed? I have observed that many successful seo parasites are actually deeply excavated and used in some of the nuances of the search engine algorithm. They may have found a new "blind spot" for an algorithm, or a "black hole" for a technical detail. I remember once when i served a company that did online education, and they found that many of the users who came to consult eventually went to a very simple aggregation page, which had little or no explanation, and was linked. I analyzed the reverse link to the page through smart ai and found that it had a large number of links from websites with very high weights, but no content related, which was obviously not natural。
Based on my observations and practice, i have drawn up a “anti-parasitic” line of thought. Since they are parasites, we will be “owners” and build a solid, high-quality ecosystem. Specifically, it is to provide a truly valuable and in-depth content based on user needs. For example, with regard to the user search for “how to choose the floor”, a parasite may give you a pile of brand names and links to the floor, while we should provide detailed answers from the dimensions of the floor, such as materials, installation, maintenance, comparison of strengths and weaknesses, and even add to my personal experience, such as the pits i stepped on during my home renovation, or how to select the floor that is best suited to myself through a comparison test。
In communicating with my peers, i found that many people felt helpless about the existence of the seo parasites, even imitating them. But i think it's a thirsty act. The algorithm for the search engine has been improving, and today it can be deceived and will be identified and punished tomorrow. A very clear example of my personal experience is the fact that i tried to capture some of the false originals, and that the initial ranking did rise, but was quickly reduced by the search engine and even caused a significant decline in the overall traffic of the website. That experience made me understand that it is a long-term solution to get down to work。
A similar challenge arose when i later became a seo for a b2b company. Their product keywords are highly competitive, and there are a large number of “parasites” sites. I decided to adopt an entirely new strategy, using the seo tool, for in-depth thematic clustering. Instead of limiting myself to the ranking of individual keywords, i have built a vast content network around the core issues of the industry. Each page is like a node, connected, forming an organic whole. The advantage of doing so is that the search engine has a clearer understanding of the professionalism and authority of our website and is thus more willing to refer our content to users。
In my view, the presence of seo parasites is also, to some extent, an incentive for our seo practitioners. It forces us to keep thinking about how we can do better and how we can deliver something truly valuable. If we are merely testing the edge of algorithms, we will never be able to build real barriers to competition. The real seo champions are not those who play algorithms, but those who are able to understand users' needs and to satisfy them with high-quality content。
Recently i've been thinking about a question: what is the ultimate form of the seo parasite? I found that with the development of ai technology, many of the parasites are also escalating. Instead of simply collecting and stacking, they use ai to generate more confusing content. This is a new challenge for me, but i am also convinced that as long as we remain committed to the principle of “user-to-user” and engage users with sincerity and professionalism, any act of “nearcast” will not last。
So if you're dealing with seo parasites, don't be discouraged, let alone mimic. Focusing on how to improve the quality of your content, how to understand your users in greater depth and how to build a value-added seo ecosystem. Remember that real rankings and flows are won by strength, not by “middles”。
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