Product characteristics
The book, an upgraded version of the best-seller book, seo operation password — 20 times more website traffic than 60 days, provides a detailed and systematic description of formal and effective seo field technology, covering topics such as why seos, search engine working principles, keyword research, website structure optimization, mobile seos, external link construction, seo impact monitoring and strategy modification, seo fraud and punishment, search engine algorithm updates, commonly used seo tools, and seo project management, and finally provides a very detailed case for readers。
In addition to removing tools that are no longer available, adding new ones and amending the seo perspective in the new situation, the fourth edition has been recast considerably. New developments in the seo industry in recent years have been significantly increased, such as the expansion of the “mobile seo” component and the creation of a separate chapter; the addition of the chapter “advanced search engine algorithm update”; the addition of the section “advanced intelligence and seo”; the addition of the discussion of “seo cheats and punishments”, which has become common in recent years, such as hypocritical creations, fast sequencing, negative seos, etc.; and the addition of new seo technical presentations, such as large site capture quota control, user experience optimization, page speed optimization, and selective summary optimization。
Not only does the book benefit those who need to be seos, such as individual station chiefs, company seos or network marketing staff, seo service providers, etc., but it also provides reference value to all those who do work related to the website, such as website designers, programmers, university and university students in network marketing and e-commerce, network company technology and marketing teams, traditional business company e-commerce teams, etc。
Kuo fai, a web name zac, graduated from the faculty of electronic engineering at beijing university of aeronautics and astronautics in 1992 and from the master's degree degree at beijing film college in 1995. He came to singapore in 1997 to serve as editor and project manager at the video advertising company. One of singapore's fastest-growing hosts was the resignation in 2003 and the creation of new web technologies. In the absence of an advertising budget and social relations, the development of new and medium-sized cybertechnologies depends entirely on seo and network marketing. Operation of the independent electrician website began in 2008。
Zac started writing the chinese blog "seo every day" in 2006. In a few months, seo has become one of the most cited and popular industry blogs in the area of seo in china, with many articles widely circulated online. Zac has also been invited on numerous occasions to make presentations at search marketing conferences in singapore and china, as well as at web marketing seminars and lectures。
In 2009, the best-sellered book, the online marketing practice password, was awarded the best-seller award by the chinese book-publishing association, “a world-wide best-seller 2010”. In 2011, the best-seller book, seo war password, was published and received the electronic industry press best-seller award for several consecutive years. Seo operational password (2nd edition) received the title “twelfth export copyrighted books of excellence”. Seo field password (3rd ed.) was honoured with the 2015 edition of the electronic industry press and the 2016 edition of the china industrial publishing group。
Foreword/preface
Foreword to release 4
2020 is a magical year for the entire world, from every angle。
One of the rare bright spots is that china's economic growth in 2020 was 2. 3 per cent, the only major economy that managed to achieve positive growth in a tumultuous 2020。
In the past few years, seos in the country have also been a troubled industry. The quality of seo articles is rarely seen. A lot of seos in the twitter community feel like they don't have a seo anymore. What are we going to do with a global seo like this? What's our strength coming from? I don't believe i can win with this。
In fact, formal companies and websites are still making regular seos. I didn't hear, i didn't see a real big company going down the seo department. The seo remains the logo of the website. And i still insist on introducing seos to formal, white hat seo technology, because i think that's the real power。
It is gratifying to note that the seo operation password has helped friends who want to become regular seos. The first edition of the book was launched in 2017 and has been in existence for 10 years. Over the past 10 years, the first three editions have achieved impressive results, receiving the best-selling book award from the electronic industry press for five consecutive years, and the second edition, entitled “twelfth lost and excellent books”, and the third edition, entitled “good book 2015” from the electronic industry press, and the china industrial publishing group, entitled “good publications 2016”。
The sales figures support this. Even without all kinds of piracy, the cumulative sales of the seo war password alone over the 10-year period are close to 180,000 copies, and the book and my other best-selling book, web marketing operations password, have served at least hundreds of thousands of readers directly, which should be rare in the field of technology。
It is time for a new edition. Since the advent of the seo industry in the mid-1990s, the real changes in seo technology have been relatively modest, and the past few years have been a period of rapid change in the seo sector. One of the major changes is that mobile end searches exceed the pc end and mobile seos are mainstreamed. Big change two is that the search engine algorithm requires a shift from relevance to overall quality, user experience. The fourth edition, available to readers, made significant changes to new algorithms and technologies。
Feature content
After reading several seo books and feedback from many newcomers on the internet, the writer felt that some of those who had just started studying seo needed a hands-on demonstration process. The small range of individual guidance is a method, but it cannot be expanded, and it depends on books if it is to benefit more people. So the book provides a very detailed, nearly 60,000-word real case. This is unique to the book and no other book has seen such cases。
The book provides detailed and systematic information on formal and effective seo field techniques, including keyword research, website structure optimization, page optimization, external link-building, impact monitoring and strategic changes, and fraud and punishment. Release 4 separates the “moved seo” section and adds new developments in the seo such as artificial intelligence, user experience optimization, etc. The main features of the book are as follows。
What's chapter 1 for
Chapter 2
Chapter 3
Chapter 4
Chapter 5 page optimization
Chapter 6 mobile seo describes the special problems encountered in optimizing mobile search
Chapter 7
Chapter 8
Chapter 9
Chapter 10 seo topics: some topics that are not well classified, including seo concepts, vertical search rankings, multilingualism, etc
Chapter 11 seo concepts and principles
Chapter 12 seo tools
Chapter 13 seo project management
Chapter 14 search engine algorithm update
Chapter 15 seo case analysis
Appendix aseo terminology summary of seea-related terms
Reader object
I believe that this book not only helps those who need to be seos, such as individual station chiefs, company seos or network marketing staff, seo service providers, etc., but also provides reference value to all those who do work related to the website, such as website designers, programmers, students in university and university network marketing and e-commerce, network company technology and marketing teams, and traditional business company e-commerce teams, since seos are already a basic requirement for all websites。
Acknowledgement
The book will continue to lead more friends into seo, and i'm very happy. Starting with the first edition of the book, and following the publication of the first three editions, many seo colleagues, station chiefs, and those who do not work for seos, not even those who are on the internet, as well as old friends, readers and unacknowledged enthusiasts, express our sincere thanks for the various forms of support, encouragement, rectitude and help that i have received. Special thanks go to ms. Wang ting, who participated in the writing of part of this book。
Thanks to my wife tina, my daughter michelle, and other family members, not only have i taken care of them all these years, but my life has been filled with joy and comfort。
Zac
January 2021
I'm sorry
